With the reopening of the full A Line, the Los Angeles County Metropolitan Transportation Authority (Metro) will unveil new digital amenities, including a digital communications and advertising network and its new digital art portrait series as part of Metro’s “New Blue” rail line improvements. Customers riding the newly dubbed A […]
On yesterday’s Billboard Insider Podcast Pat O’Donnell talked about YESCO’s use of Blip, the automated out of home sales platform. You’ve got something like 46 digital billboards and are using Blip to sell digital space. Talk about YESCO’s partnership with Blip. For disclosure purposes, Dave, we are a very minor […]
A huge thank you to all the Billboard Insider readers who are running DonorforDad.com copy to help Formetco’s Todd Heller find a kidney donor. Insider hears the campaign has been posted on over 200 faces. Barrett Outdoor on I-95 near New Haven Connecticut Adams Outdoor Digitals in Michigan 94 […]
Digital billboards have been an important way of communicating with the public during the wildfires in Northern California. Look at this post by Outfront’s Rob Schilling. Insider’s take: The knee jerk “I don’t want our city to become Las Vegas” opposition to digital billboards completely overlooks the public communication function […]
Bad information dies hard. Last week Manhattan, Kansas commissioner Jerred McKee explained his opposition to digital billboards to The Collegian: “Character is my biggest concern,” McKee said. “In a study I read, digital billboards have a bigger carbon footprint and use 30 times more energy than the average home in […]
Earlier this week Insider ran a post discussing the risks of running personal ads on digital billboards. Today Chris Cowlbeck makes case for personal ads: By Chris Cowlbeck, General Manager Look Billboards and General Manager, IBOUSA We at IBO HQ recently saw a few stories about personal ads and wanted […]
MONTREAL, Canada and Los Angeles, CA. October 23,2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform, and AdQuick.com, the out of home (OOH) advertising software company backed by Reddit co-founder, Alexis Ohanian, have partnered to integrate the AdQuick platform with the Broadsign Reach SSP. The integration allows media buyers […]
Insider sat down with Michael Provenzano, CEO and Co-Founder of Vistar Media, the automated out of home buying platform, during Digital Signage Week. You added several programmatic partners earlier this month. Over the last 8 years we’ve had a Demand Side Platform (“DSP”) for agencies and brands and a supply […]
Here are five interesting quotes Insider heard in sessions and conversations during Digital Signage Week. Adomni’s Jonathan Gudai on how automated buying platforms are changing out of home: Less than 10% of the global out of home inventory is digital. That’s going to change. 85% of digital online ads are […]
During Digital Sign Week you ought to wander down to Times Square to take a look at Prismview’s One Times Square digital billboard located at 42nd and Broadway. It just might be the most valuable advertising location in the world. New Tradition Media handles the ad sales. The […]
