NEW YORK, December 10, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Blip, North America’s most successful self-serve, pay-per-“blip” digital billboard advertising marketplace, has joined the association. In only two years, Blip has demonstrated a singularly effective demand generation model by providing […]
Culver City, CA — As the center of Los Angeles sports gravity slowly shifts south to Inglewood with the Los Angeles Rams, Chargers and Clippers all moving their high-profile franchises into the neighborhood — and with 80 million annual airline passengers using nearby LAX — the two-year-old WOW Media […]
Insider has written about the Donor for Dad digital billboard campaign which is running right now t0 find a kidney donor for Formetco VP Todd Heller. Insider received this update from Todd’s daughter Kara who highlights the effectiveness of the campaign and urges everyone to keep running the ads. WOW […]
MONTREAL and COPENHAGEN — December 5, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform, and the integrated advertising technology company Adform have joined forces to integrate the Broadsign Reach programmatic supply-side platform (SSP) with Adform’s demand-side platform (DSP). Digital buyers can now tap into Adform’s highly intelligent targeting […]
London, UK (November 26th, 2019) – Today, IG, the leading UK-based financial trading company, has launched a digital Out of Home (DOOH) branding channel to bring breaking news to commuters in the city. A DOOH media first for the financial sector, this long-term initiative is booked to run on JCDecaux’s […]
The respected Consumer Reports has published a post on the use of data. You may be asked about it. Insider makes these observations: Respect for privacy is important; our use of data is anonymized. Our goal is to match messages to audiences while respecting privacy. Learn more about privacy and […]
DANVILLE, Ill. — (November 21, 2019) — The last of 59 truckloads of digital signage modules left the manufacturing facility at Watchfire Signs in Danville, Ill. recently, closing out the chapter on the renovation of the world’s largest single video screen, Fremont Street Experience in Las Vegas. Watchfire Signs, selected last year for […]
Allison Outdoor has 1,270 out of home faces and 29 digital billboards deployed across North Carolina and Georgia. Insider asked Allison’s President Claude Dicks to talk about digital billboards. You’ve got 29 digital billboards. How do you decide to install or convert a digital? We look at a couple criteria. […]
New York, NY, November 14, 2019 – Vistar Media, the global leader in programmatic technology for digital out-of-home (DOOH), today announced it was awarded “Best Advertising Platform” for the 2019 Street Fight Innovator Awards. Vistar Media was selected for its demand-side platform (DSP) that unifies workflows for buying DOOH and offers […]
In September Insider heard Eric Johnson speak at the IBOUSA show on LED light emissions. Insider asked Johnson to talk about the role lighting analysis plays in digital billboard design and siting. By Eric Johnson, Applications Engineer, Daktronics, Eric.Johnson@daktronics.com Digital billboards are often a source of scrutiny, especially when they […]
