London, UK (November 26th, 2019) – Today, IG, the leading UK-based financial trading company, has launched a digital Out of Home (DOOH) branding channel to bring breaking news to commuters in the city. A DOOH media first for the financial sector, this long-term initiative is booked to run on JCDecaux’s […]
The respected Consumer Reports has published a post on the use of data. You may be asked about it. Insider makes these observations: Respect for privacy is important; our use of data is anonymized. Our goal is to match messages to audiences while respecting privacy. Learn more about privacy and […]
DANVILLE, Ill. — (November 21, 2019) — The last of 59 truckloads of digital signage modules left the manufacturing facility at Watchfire Signs in Danville, Ill. recently, closing out the chapter on the renovation of the world’s largest single video screen, Fremont Street Experience in Las Vegas. Watchfire Signs, selected last year for […]
Allison Outdoor has 1,270 out of home faces and 29 digital billboards deployed across North Carolina and Georgia. Insider asked Allison’s President Claude Dicks to talk about digital billboards. You’ve got 29 digital billboards. How do you decide to install or convert a digital? We look at a couple criteria. […]
New York, NY, November 14, 2019 – Vistar Media, the global leader in programmatic technology for digital out-of-home (DOOH), today announced it was awarded “Best Advertising Platform” for the 2019 Street Fight Innovator Awards. Vistar Media was selected for its demand-side platform (DSP) that unifies workflows for buying DOOH and offers […]
In September Insider heard Eric Johnson speak at the IBOUSA show on LED light emissions. Insider asked Johnson to talk about the role lighting analysis plays in digital billboard design and siting. By Eric Johnson, Applications Engineer, Daktronics, Eric.Johnson@daktronics.com Digital billboards are often a source of scrutiny, especially when they […]
Today’s podcast guest is Dave Etherington, the Chief Commercial Officer of Place Exchange. Place Exchange is a programmatic out of home advertising platform spun off by Intersection approximately 2 years ago. Dave talks about programmatic exchanges, privacy and whether static billboards can be sold programmatically. Give an overview of […]
Victory Hill Exhibitions has installed the 2nd largest LED display screen on the Las Vegas strip! The curved 45’ high x 175’ wide 10mm SMD VISIONiQ display features industry-leading redundancy and uptime and is supported with real-time monitoring and alerts. Manufactured by Media Resources for GH Media and installed by […]
DANVILLE, Ill. — (November 5, 2019) — Watchfire Signs, a leading manufacturer of digital billboards and LED displays, today announced a partnership with Blip that will allow users of Watchfire’s Ignite software to enable Blip with a single click. Blip is the highest performing self-serve marketplace for small business advertisers in the United […]
MONTREAL, Canada and New York, NY — November 5, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform and Clear Channel Outdoor (NYSE: CCO), one of the world’s largest OOH providers, today announced a new partnership that enables brands to tap CCO’s U.S. DOOH inventory via Broadsign’s programmatic supply-side […]
