THE rAVE Agency and Zoom partnered for the inaugural LAVNCH Week and Mark Boidman of PJ Solomon provided the Keynote address. Here are highlights from Boidman’s talk: Covid-Specific Media Impact There will be a slowdown in advertising spend as firms cut back on marketing budgets Though Media relating to […]
Several readers have received emails asking them to run PSA ads for the IRS. The readers asked Insider if the campaign is legit. Insider contacted an IRS representative for more information. Is the IRS running a COVID Tax Relief PSA Campaign? Thank-you so much for reaching out and expressing an […]
Broadsign interviewed staff members in China and Australia about the impact of covid-19 on digital out of home. We’re running the responses below. We are living in unprecedented times as the novel coronavirus COVID-19 has rapidly spread around the world, and the global population navigates a new normal, many […]
BROOKINGS, S.D. – April 10, 2020 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota announced it will resume production at its factory in Redwood Falls, Minnesota, on April 13th as demand for communication products remains steady. “It is essential that we reopen to meet customer needs. Our sister factories in Brookings and Sioux Falls have […]
Blip Billboards is a web-based, automated OOH buying platform which allows businesses to buy digital billboard ad space on any budget, via pay-per-flip basis. Via Blip, businesses can place ads in any of the 250 participating DOOH networks operating almost 1500 digital billboards across the USA. Insider talked with Blip co-founder […]
By Kerry Yoakum, VP of Government Affairs, OAAA. Billboard Insider recently published support for standardization for the sake of advancing digital billboards. Here’s a link to OAAA’s webpage on billboard standards which is available to the public. Aspect ratios The first guideline you will find is a document which provides […]
BROOKINGS, S.D., April 01, 2020 (GLOBE NEWSWIRE) — Daktronics, Inc. (NASDAQ – DAKT) today announced its Board of Directors’ and management’s reaction to the COVID-19 pandemic. The COVID-19 pandemic continues to evolve and spread and has already affected people, economies, and businesses around the world. Daktronics is closely monitoring and assessing the rapidly evolving environment and […]
Insider asked Daniel Fleischer of the automated out of home sales platform Blip to talk about how ad messages should change based on the coronavirus. Is Blip changing anything related to advertising emphasis at the moment? Some may find it surprising to hear that we’re seeing even more opportunity to […]
DANVILLE, Ill. — (March 10, 2020) — Watchfire Signs, a leading manufacturer of digital billboards and LED displays, was selected by Greyline Outdoor to manufacture a large digital billboard located in Times Square, a major commercial, tourist and entertainment center in the Midtown Manhattan section of New York City. Click to Tweet. The 8mm […]
NEW YORK – March 10, 2020 – Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced the launch of unified ad serving. This new solution marries traditional ad scheduling (also known as loop-based) and programmatic advertising in one, central platform. Loop-based ad serving offers media […]
