HUNTINGTON BEACH, CA—Premier out-of-home (OOH) media company BIG Outdoor recently upgraded an outdated LED video wall at Pacific City with EMPIRE™ Exterior LED display technology from SNA Displays. Pacific City is an open-air lifestyle, shopping, dining, and entertainment destination across the Pacific Coast Highway from the iconic Huntington Beach Pier […]
Volta revenues grew 77% during the first quarter of 2022 but the company is still cashflow negative. Here are the results of the first quarter earnings release,, earnings presentation and webcast. Revenue increased 77% to $8.4 million in the first quarter of 2022. Volta projects annual revenues of $70-80 million […]
PETERSBURG, FL – June 7, 2022 – Catalina, which offers shopping behavior insights on virtually all U.S. households through its rich, real-time shopper intelligence platform, is establishing a strategic partnership with Volta Inc. (NYSE: VLTA), an industry-leading electric vehicle (“EV”) charging network powering vehicles and commerce. Volta’s EV charging stations, […]
By Daktronics OOH Advertising Daktronics digital billboards are the ideal medium for advertising. But did you know they can be used to make communities safer and better informed? They can even provide an outlet for local artists. Here are some ideas for many different ways to make your digital display […]
New York, June 1, 2022 – Mesmerize (www.mesmerize.com), a prominent media company specializing in patient education at the point of care, today announced a partnership with Screenverse, Inc., a leading ad management company that specializes in maximizing revenue for digital screen owners. The partnership will allow Screenverse the exclusive rights […]
NEW YORK (June 2, 2022) – Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced the launch of reach and frequency planning capabilities to inform media allocation pre-campaign. Reach and frequency metrics are now fully integrated as part of the Vistar demand-side platform (DSP) planning […]
New York, NY and Sydney, Australia – June 1, 2022 –Out-of-home (OOH) ad tech leader Broadsign today announced Broadsign Ads – formerly known as Campsite, a Canadian programmatic digital-out-of-home (pDOOH) DSP acquired by Broadsign in 2019 – with extended market reach in the U.S. and Australia. The pDOOH-specialty demand side […]
NEW YORK – May 31, – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today the 2nd Digital Out-of-Home (DOOH) CPG Event with strategic partner Quotient (NYSE: QUOT), the leading digital media and promotions technology […]
By Julia Cramer, Adomni Content Specialist Synopsis: OOH coupled with digital proves to be one of the most underrated ad types driving exceptional reach. The Out of Home Advertising Association of America (OAAA), in partnership with Comscore, recently released its new survey, “Consumer Insights: OOH and Online Activation,” which concentrated […]
WASHINGTON D.C. (May 25, 2022) – The Out of Home Advertising Association of America (OAAA), the trade group representing the entire Out Of Home (OOH) advertising industry, today released a comprehensive methodology for capturing mobile advertising IDs that represent the audience exposed to Digital Moving Out-of-Home (DMOOH) media. The guide […]
