NEW YORK, April 14, 2022 – Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced the release of dynamic creative capabilities for any DOOH screen connected to the Vistar supply-side platform (SSP). For the first time, advertisers can now activate dynamic creative campaigns at scale […]
BOSTON — April 13, 2022 – OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising, released new research that cites 92% of marketers plan to boost their OOH budget in 2022. While 98% of survey respondents said they invest in digital advertising, 97% are looking to alternative channels with […]
Lucit and Formetco have developed a full-featured, real-time integration between the Lucit platform and the Formetco 360 player software. In partnership with Gusaas Signs of Bismarck, ND as the first major install. “Giving advertisers the ability to update ads in real time is a tremendous sales tool for our operators. […]
WHO: Yahoo is a global media and tech company that connects people to their passions. Yahoo provides a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media. WHAT: As the world sheltered at home and purchased more products online, many believed the […]
By James Munnerlyn, Co-founder and President of Blip/Adkom Digital marketers, media planners/buyers, and marketing managers that rely on paid digital advertising are up against a wall. Your company relies on you to drive profitable advertising—but that positive ROI is getting tougher and tougher to deliver on: Digital ad costs are […]
As Tommy Hilfiger showcases their Spring collection on the famous and iconic Piccadilly Lights in London, they are deepening the customer experience by Augmented Reality triggered via a QR code on the big screen. The AR experience immerses the user in a 3D scene which combines video content using Darabase’s […]
New York, NY – April 4 – Firefly, the nation’s fastest-growing in-car and car-top mobility media company and a Google Ventures-backed startup, today announced that it will collaborate with Hyundai in promoting its vehicles – including EVs – to rideshare fleets and drivers across key US cities. The vehicles will […]
Hivestack has a Yield Optimization solution to make it easier for an out of home (OOH) company to connect its platform with multiple Supply Side Platforms (SSPs) [think Hivestack, Vistar, Place Exchange, Adomni, OneScreen.ai…]. Billboard Insider spoke with Hivestack Director of Publisher Development Mike Neel about the product Last year […]
On this week’s Billboard Insider podcast Dave Westburg interviewed SignBird founder John James and Formetco Digital Billboard Sales Manager Britt McConnell about how to effectively market digital signs. John, what’s in a good sign photo? The common denominator that everybody can agree on is that…there should be traffic in every […]
‘ By Julia Cramer, Adomni Content Specialist Synopsis: As the cookie crumbles, DOOH provides marketers with a viable alternative to reach audiences at the right time with relevant messaging. In January 2022, Google announced its plan to terminate Federated Learning of Cohorts (FLoC), substituting it with Topics API, a […]
