ATLANTA—SNA Displays manufactured a 43-foot-long, curved LED screen for the rooftop of a small historic building at 140 Peachtree Street NW in downtown Atlanta. Orange Barrel Media, a leader in unique outdoor media, procured the new digital-out-of-home (DOOH) display, which overlooks Margaret Mitchell Square at the intersection of Peachtree […]
Digital Signs
DPAA Sets June 16th for 5th Annual Canada Summit
New York, March 14, 2022 — DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media today announced today its 5th Canada Summit will be held in-person on June 16 at the Scotiabank Theater in Toronto. The DPAA Canada Summit attracts brands, agencies, DOOH media […]
GSTV Launches AMPLIFY Retail Media Network
DETROIT, MI (March 14, 2022) – GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, has announced the launch of a new retail media network, GSTV AMPLIFY. Through AMPLIFY, GSTV now offers the nation’s largest centralized convenience media network. Operating as […]
Daktronics Sales And Orders Are Up – Supply Chain is Still a Struggle
BROOKINGS, S.D., March 10, 2022 (GLOBE NEWSWIRE) — Daktronics, Inc. (DAKT) today reported its results for fiscal 2022 third quarter which ended January 29, 2022. Q3 FY2022 financial highlights: Net sales of $139.6 million as a result of record orders and eased pandemic related site restrictions Operating loss of $5.7 million realized due to […]
Programmatic: The OOH WAVE of the Future
By Chad Smith, Head of Media Owner Supply, Blip Billboards As more people are emerging from the pandemic and getting back to normal, out-of-home is making a comeback stronger than ever. Several trends are driving this: digital burnout, screen fatigue, and data privacy concerns are merging with a move towards […]
Don’t Forget JCDecaux
At Insider we do track the big three in the US very actively. However, while JCDecaux may not have the strong roadside faces like Lamar, Clear Channel or OUTFRONT, they have developed a strong digital presence in the US. We saw this video that provides an excellent overview of Decaux’s […]
Baltimore Planning Commission Approves Proposed Signs in North Harbor Sign Plan
The Downtown Partnership of Baltimore (DPOB) has proposed the North Harbor Area of Special Signage Control based on their long-standing commitment to the vibrancy and appeal of Baltimore’s Downtown. The DPOB believes the North Harbor Plan is an opportunity to energize and enliven downtown, and believers after extensive public testimony […]
Quantela, Digital Alpha and Liquid Outdoor Partner on $15m Digital Signage Project
BURLINGTON, Massachusetts and NEW YORK, New York, March 7, 2022: Digital infrastructure leader, Quantela Inc. and leading boutique outdoor advertising company, Liquid Outdoor jointly announce today a new partnership to create a complete digital signage solution to expand Liquid’s lifestyle network. Quantela will supply full program management and the technology […]
Vistar Media Sees Significant Growth in Programmatic Out-of-Home in Response to Increased Brand Demand
NEW YORK–(BUSINESS WIRE)–Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced exponential growth during 2021. In the past year, the Vistar marketplace transacted 20,256 campaigns from 1,462 individual advertisers, representing roughly $200M in programmatic billings. The scale of individual brand investment in the programmatic OOH […]
Sr Ad Execs Increase Use of QR Codes in Out of Home Advertising
Miami, Florida — March 3, 2022 – The use of QR codes increased dramatically during the pandemic, predominantly to make processes contactless and safer for consumers. Today, they’ve become the preferred method of interacting with retailers, restaurants, transportation hubs, and more. In fact, new research from Alfi (NASDAQ: ALF), an […]