By James Munnerlyn, Co-founder and President of Blip/Adkom Digital marketers, media planners/buyers, and marketing managers that rely on paid digital advertising are up against a wall. Your company relies on you to drive profitable advertising—but that positive ROI is getting tougher and tougher to deliver on: Digital ad costs are […]
As Tommy Hilfiger showcases their Spring collection on the famous and iconic Piccadilly Lights in London, they are deepening the customer experience by Augmented Reality triggered via a QR code on the big screen. The AR experience immerses the user in a 3D scene which combines video content using Darabase’s […]
New York, NY – April 4 – Firefly, the nation’s fastest-growing in-car and car-top mobility media company and a Google Ventures-backed startup, today announced that it will collaborate with Hyundai in promoting its vehicles – including EVs – to rideshare fleets and drivers across key US cities. The vehicles will […]
Hivestack has a Yield Optimization solution to make it easier for an out of home (OOH) company to connect its platform with multiple Supply Side Platforms (SSPs) [think Hivestack, Vistar, Place Exchange, Adomni, OneScreen.ai…]. Billboard Insider spoke with Hivestack Director of Publisher Development Mike Neel about the product Last year […]
On this week’s Billboard Insider podcast Dave Westburg interviewed SignBird founder John James and Formetco Digital Billboard Sales Manager Britt McConnell about how to effectively market digital signs. John, what’s in a good sign photo? The common denominator that everybody can agree on is that…there should be traffic in every […]
‘ By Julia Cramer, Adomni Content Specialist Synopsis: As the cookie crumbles, DOOH provides marketers with a viable alternative to reach audiences at the right time with relevant messaging. In January 2022, Google announced its plan to terminate Federated Learning of Cohorts (FLoC), substituting it with Topics API, a […]
By Peter Bordes, Interim CEO, Alfi Amazon is paying attention to the immediate benefits of Digital Out of Home Advertising (DOOH) and its potential to become the revenue driver for multiple industries it touches. By enhancing its “Just Walk Out” technology — which requires shoppers to download an app that […]
NEW YORK (March 24, 2022) — Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), today announced that its DOOH activation for the Ad Council’s “It’s Up To You” COVID-19 vaccination education campaign drove a 6 % lift in intent to get vaccinated, and a 22% […]
Established in 1967, Media Resources has grown into a leading sign services and manufacturing company providing patented VISIONiQ indoor, and outdoor Digital LED Displays, Billboards, Large Format Digital Printing, 3D Custom Creations, and Installation services to the sign, advertising, and billboard industries. Our work is featured globally, viewed by millions […]
Unique pole display, frameless appearance bring light to advertising BROOKINGS, S.D. – March 22, 2022 – As part of a digital project with Netflix, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, in conjunction with Consumer Experience Group (CEG), designed, manufactured and installed a new LED billboard in West Hollywood, California. The advertising medium was completed […]
