Raleigh, NC and New York, NY – May 12, 2022 – Reveal Mobile, the location intelligence and geofencing marketing software company, announced today the launch of a new self-service platform for out of home (OOH) campaign measurement. The new platform, called the Mira Console, is the first of its kind […]
Digital Signs
Skies Above Media to sell ads on Swiftmile electric vehicle charging station screens
Swiftmile’s unique approach to advertising combines light electric vehicle charging stations and a digital ad screen to create a network for micromobility and digital-out-of-home. This is where Skies Above Media brings their assets to bolster the advertising component. Joel Martin, VP of DOOH at Swiftmile, is confident this collaboration will […]
Jamestown Launches $500 Million Redevelopment of One Times Square—the Site of the New Year’s Eve Ball Drop
One Times Square to Become Modern-Day Visitor Center with New Viewing Deck and AR-VR Integrated Brand Experience New York, NY – May 6, 2022 – Jamestown, the real estate investment and management firm known for the redevelopment of New York’s Chelsea Market and Atlanta’s Ponce City Market, today announced the $500 million […]
Volta Brings the Power of Its Media Network to More Verticals With the Store Next Door™
Advertisers can now target high-propensity customers using nearly 40 store categories May 10, 2022 06:00 AM Pacific Daylight Time SAN FRANCISCO–(BUSINESS WIRE)–Volta Inc. (NYSE: VLTA), an industry-leading electric vehicle (“EV”) charging network powering vehicles and commerce, today launched its new Store Next Door™ place-based targeting offering. This product brings the […]
GroupM Survey Says DOOH Ads Encourage Purchase
New York (4 May 2022) — GroupM, WPP’s media investment group, today announces the findings of the Sightline Global Digital Out-of-Home (DOOH) survey on perceptions of digital out-of-home advertising, which reveals half of global audiences who have seen DOOH ads say they encouraged them to make a purchase ‘there and then.’ […]
Jonathan Gudai on Shoutable
Yesterday Billboard Insider carried a press release about the rollout of the Shoutable, a new platform to boost demand for digital billboards. We talked with Jonathan Gudai the CEO of Adomni to learn more. What is Shoutable Shoutable is a brand new standalone platform. It’s a new division of Adomni. […]
Shoutable platform makes it easy to create content to share on digital billboards and social media.
Las Vegas, NV. May 4, 2022. Just in time for Mother’s Day, Social Media stars Dixie and Charli D’Amelio announce their partnership with ShoutableTM, a new and unique way of creating and sharing messages with friends, family and loved ones. Using Shoutable’s new technology, anyone can create and post a […]
5 Steps to a Successful Billboard Campaign
By Andy Rocker, Director of Customer Success, Blip Billboards Out-of-home, especially digital out-of-home (DOOH), offers more potential to your or your clients’ advertising campaigns than ever before. The versatility, attention-grabbing impact, and data capabilities it presents are lining up with a range of consumer trends to offer serious leverage. Andy, […]
DPAA Expands Brand Board
NEW YORK – May 3, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media today and its growing role in the omnichannel mix, announced today the expansion of its Brand Board. The prestigious council, consisting of brand-side executives advises and offers consultation to […]
Captivate Partners with ACTV8ME’s SQR Code Platform
New York, NY – April 27, 2022: Captivate, a leading digital-out-of-home video network, today announced a strategic alliance with ACTV8me, (actv8me.com) a digital marketing technology leader, to extend ad reach and effectiveness through integration of ACTV8me’s proprietary SQR Code™ solution with Captivate’s ad inventory. Brands and agencies can now enhance […]