By Julia Cramer, Adomni Content Specialist Synopsis: OOH coupled with digital proves to be one of the most underrated ad types driving exceptional reach. The Out of Home Advertising Association of America (OAAA), in partnership with Comscore, recently released its new survey, “Consumer Insights: OOH and Online Activation,” which concentrated […]
WASHINGTON D.C. (May 25, 2022) – The Out of Home Advertising Association of America (OAAA), the trade group representing the entire Out Of Home (OOH) advertising industry, today released a comprehensive methodology for capturing mobile advertising IDs that represent the audience exposed to Digital Moving Out-of-Home (DMOOH) media. The guide […]
Partnership provides Yahoo’s omnichannel demand side platform (DSP) with access to premium global DOOH inventory at scale via the Hivestack supply side platform (SSP) Montreal, Canada, New York, USA, – May 25, 2022 – Yahoo and Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, have today announced a strategic […]
(Atlanta, GA): In partnership with IKE Smart City, the City of Atlanta unveiled the first in a series of digital interactive kiosks called IKE (Interactive Kiosk Experience) at a ribbon-cutting ceremony on Tuesday, May 24, 2022. With Mayor Andre Dickens, Councilmembers and many other City stakeholders in attendance, the event […]
CHICAGO, May 18, 2022—In response to accelerated growth, Cooler Screens is expanding its leadership and advisory board with industry leading talent from customer centric organizations to optimize the expansion of its platform, re-define and improve the in-store consumer experience and solidify the company as the world’s largest digital media platform […]
New Tech Supports Increased GSTV Programmatic Demand Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH), and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, have formed a strategic partnership for Vistar to power […]
New York, NY – May 13, 2022 – DPAA, the global trade marketing association, today announced that it intends to partner with Comscore, Inc. (Nasdaq: SCOR), a partner for planning, transacting, and evaluating media across platforms, and Talon, the world’s leading independent Out of Home (OOH) specialist media agency, to […]
New York, NY – May 12, 2021 – Intersection, an experience-driven Out of Home media and technology company, announced today that Jonathan Fuller has been appointed as Chief Revenue Officer. Previously serving as Senior Vice President, U.S. Head of Local Sales, Fuller has played an integral part in driving Intersection’s […]
Raleigh, NC and New York, NY – May 12, 2022 – Reveal Mobile, the location intelligence and geofencing marketing software company, announced today the launch of a new self-service platform for out of home (OOH) campaign measurement. The new platform, called the Mira Console, is the first of its kind […]
Swiftmile’s unique approach to advertising combines light electric vehicle charging stations and a digital ad screen to create a network for micromobility and digital-out-of-home. This is where Skies Above Media brings their assets to bolster the advertising component. Joel Martin, VP of DOOH at Swiftmile, is confident this collaboration will […]
