The Collaboration is the First to Use IAB Tech Lab’s OpenRTB 2.6 Specification for Programmatic DOOH Advertising to Power Marketers’ Access Digital Screens Across All Formats and Venues Chicago — July 11, 2023 — Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and […]
Today out of home digital billboard manager Leslie Morris of Skydragon Designs talks about the best time to check your digital billboards. What’s the best time to check a digital billboard? We look at each sign (via camera) twice a day. We try to do it before rush hour in the […]
This video is long at 11 minutes, but it certainly shows what you can get for $2.3 billion as the MSG Sphere in Las Vegas showed its capabilities on the 4th of July! To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the […]
Orem, Utah; July 5, 2023 – Have you wondered how a Blip-enabled digital billboard’s revenue grows over time? Blip Billboards, the country’s largest self-serve out-of-home marketplace, released proprietary revenue data, revealing the average revenue growth rate across hundreds of digital billboards after one, three, six, 12 and 24 months. The […]
London, UK: Ocean Outdoor is rolling out a new super-premium cinematic out of home package giving agencies and advertisers the opportunity to deliver long form creative on digital out of home (DOOH) across the UK. Headliner accommodates 30 second domination spots across 14 large format landscape screens in 10 cities, […]
Leslie Morris at SkyDragon Designs helps companies manage their digital billboards. Today we ask Leslie how she got into the out of home business, what kinds of services she provides and what it costs. How did you get involved in out of home business Marty Williamson hired me to do his graphic […]
Place Exchange expands its Canadian programmatic out-of-home supply with Astral’s thousands of premium digital screens Toronto, Canada (June 27, 2023) – Place Exchange, the leading SSP for programmatic out-of-home (OOH) media, today announced its integration with Astral, Bell Media’s OOH advertising division, adding thousands of premium digital screens to […]
Geopath today congratulated Albertsons, OMG, Unilever, Pinterest and R3 on their announced initiative to bring standardization to measurement of Retail Media Networks. In doing so, Dylan Mabin urged the partners to ensure inclusion of OOH retail media in that effort. “As the audience measurement provider for the OOH industry, Geopath […]
PHILADELPHIA, June, 2023 — VSBLTY Groupe Technologies Corp. (OTCQB: VSBGF) (CSE: VSBY) (Frankfurt 5VS) (“VSBLTY”), a software provider of AI-driven security and retail analytics technology, has partnered with Shelf Nine and Phoenix Vision to build and manage a national in-store media network that will bring news and advertising via digital […]
The Association for National Advertisers (“ANA”) has published a June 2023 study on Programmatic Ad Fraud The study finds that 15% of total online ad spending and 21% of online ad impressions are fraudulent. Money is being diverted to low quality made for advertising websites which generate traffic from clickbait […]
