Vistar’s Retail Inventory Packages allow marketers and omnichannel demand-side platforms (DSPs) to access prepackaged, retail-specific DOOH inventory New York, NY | September 6, 2023 – Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), announced today the launch of its new retail media targeting solution, providing […]
Baton Rouge, LA – September 5, 2023 – Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced that the company’s digital airport advertising inventory is now available to be purchased programmatically on Vistar Media. Brands and agencies can now extend the impact of campaigns […]
PRESS RELEASE Published August 30, 2023 In a city that never sleeps, the bright lights of advertising have always played a major role in Las Vegas. In the heart of the desert, competition is fierce, but one company is changing the game, turning heads, and outshining competitors—Bumpr. The New Kid […]
By Sophia Garcia Is all your inventory static? You’re going to want more digital-out-of-home inventory and here’s 4 reasons why: 1. Dynamic Content Displays AI is here. Technology is moving fast. The future of advertising is shifting more towards digital displays with personalized messaging. Buy-in from big brands is important […]
Formetco, a leading provider of innovative billboard advertising solutions, is pleased to announce that Park Outdoor, a renowned pioneer in the outdoor advertising industry, has chosen Formetco as their digital billboard provider for a new project located in Norwich, NY. Formetco and Park Outdoor bring together their collective Out-of-Home Advertising […]
BROOKINGS, S.D. – Aug. 22, 2023 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, announces that Don Nolan has joined the Daktronics out of home sales team. Nolan joined Daktronics in July 2023 to serve customers in the out of home (OOH) industry in the Great Lakes and Mid-Atlantic region. He […]
08/2023 – Lamar Advertising, a leading name in the advertising industry, has teamed up with Lucit, a pioneering provider of automotive inventory connectivity and creative solutions, to transform WestGate’s vehicle inventory campaign into a streamlined, automated success story. Facing the challenge of efficiently marketing their vehicle inventory on digital screens, […]
Billboard Insider has heard that digital billboard insurance is getting more expensive, especially in coastal states in the Southeast US. We talked with Chris Bassler of Bassler & Co. Why is it so expensive to write digital billboard replacement insurance in Florida? Yes, this has become a major issue. […]
New York, NY | August 16, 2023 – Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), announced today the launch of its Vistar Academy certification program, “Accelerate: Foundations of Digital Out-of-Home.” This certification is designed to empower agency and brand marketing teams, in addition to […]
New York, NY – August 8, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced solid growth indicators through H1 of 2023. Most notably, Vistar saw continued adoption of its DOOH solutions and investment in the channel from advertisers, including the following highlights: […]
