Chevy Malibu is using the latest in digital technology on their new campaign. The Chicago Tribune has a terrific article about one of these digital signs on the Chicago tollway. The promotion uses vehicle recognition technology to identify competing midsize sedans and instantly display ads aimed at their drivers. Great […]
Digital Signs
Lightking Introduces New LED Billboard product line.
The future of LED billboards is here. Lightking Outdoor has unveiled their cutting-edge, patent-pending new product, the Air Series. The lightweight billboard is half the weight of standard LED billboards, has 25% lower wind-loads and allows air to flow through the product, making it self-cooling. The innovative design combines an […]
T-Rex Still Suing…and still settling.
Insider has written before about T-Rex lawsuits against digital billboard companies relating to patent infringement. Daktronics, Formetco and Watchfire have settled with T-Rex so their customers are not at risk. T-Rex has been expanding its litigation net to include non-billboard operators of digital sign networks. During March, T-Rex sued: Zoom Media […]
Montana Transportation Commission Discusses Digital Signs and Transit Advertising
The Montana Transportation Commission is in the midst of a rulemaking to overhaul the sign code. The Commission discussed the proposed rules at length in its January 28, 2016 meeting (see pages 14-26 of meeting minutes). KRTV and KTVH report Lamar is not happy with a proposed digital sign rule which would require […]
New York’s Highest Rated Single Board Converts To Digital
New York’s highest rated single static board has converted to digital. The boards is at the entrance to Lincoln Tunnel and generates 500,000 impressions a week. The board’s clients have included Tmobile, Yes, M&T Bank and Disney. Branded Cities is selling the ads. Branded Cities is a digital and spectacular […]
Ads in Motion Provides Mobile Digital Billboards.
Crains Cleveland did an article about Ads in Motion, an Ohio company which has mounted digital billboards on the side of a truck. The company tows the signs to events and rents them out. The company’s truck was used to run Kasich ads at a Trump rally in Ohio. Insider […]
OUTFRONT Expands Their On Smart Media Platform
Yesterday we carried OUTFRONT Media’s press release on the deployment of the On Smart Media platform with the Washington Metropolitan Transit Authority. Railway Age has commented that OUTFRONT Media’s ON Smart Media platform keeps train passengers updated while offering advertising partners state-of-the-art addressable screens. The On Smart Technology is now available in both […]
Outfront Media Deploys Smart Media At DC’s Navy Yard
New York, March 24, 2015 – OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., announced today the next deployment of its ON Smart Media platform with the Washington Metropolitan Area Transit Authority (“WMATA”). This installation expands the long-term relationship between OUTFRONT and WMATA. […]
15 Years of Digital Billboards by Daktronics
Insider is reposting an article published yesterday on Daktronics blog. The article gives a terrific overview of the history of digital signs and speculates on the future. 15 Years of Digital Billboards by Daktronics 2016 marks the 15th year since we began designing, manufacturing and installing LED digital billboards. Here’s […]
Mark Boidman on The Digital Sign Business
Investment banker Mark Boidman of Peter J Solomon Company has put a copy of his March 15, 2016 Digital Sign Expo talk on the Peter J Solomon website. Insider wants to comment on three things in the talk. Boidman sees out of home growing by 3.2%/year for 2015-2019. In other […]
