What might have been is not what is. Remember Volta, the electric charging station manufacturer which was going to support itself with programmatically placed out of home ads? Volta went public in 2021 with a $2 billion valuation and then cratered as ad revenue trailed projections. Shell bought Volta for […]
WHAT: KEVANI, a leading innovator in out of home (OOH) media, announces the debut of DTLA Pairing – a striking pair of architecturally refined, digital synchronized displays spanning Interstates 10 and 110 in Downtown Los Angeles. The high-resolution 10mm pitch displays add more than 12,000 square feet of premium digital […]
Movia, the moving media market trailblazer, is at it again! Recently launching Digital Mobile Billboards Worldwide Programatically. After completing a successful first campaign with Audible, GroupM, and Perion (formerly Hivestack), the network is officially available to all OOH marketers. With Mobilytics providing audience measurement and attribution studies for 70% of Digital Mobile Billboards Worldwide, the team has […]
In Fort Collins, Colorado, Colorado State University is moving forward with erecting electronic billboards around its campus. Fort Collins has a longstanding ordinance that prohibits such signage from being in the community as a way of trying to keep the city both visually appealing and uniform throughout. However, Colorado State […]
The Place Exchange Programmatic OOH Trends Report was published yesterday! The report reviews select US spending patterns within the Place Exchange platform in the first half of 2025, analyzing delivery across billions of programmatic OOH impressions. Outdoor (including billboards and street furniture) remained the largest venue category, with 51% of […]
Syracuse, NY — [7/24/2025] — Park Outdoor proudly announces the installation of its first digital billboard on Route 481, marking a significant milestone in the company’s expansion and innovation in the Syracuse market. This state-of-the-art digital display, manufactured by Formetco, is the only 13mm digital billboard in the region, offering unmatched clarity […]
July 22, 2025 – Duluth, GA — Formetco, the industry leader in Out of Home (OOH) innovation, proudly announces the launch of Formetco One, a powerful online portal created to optimize the way billboard operators manage their structure assets. Developed by Formetco’s Structure Division, Formetco One marks a major leap […]
Multi-display digital billboard brings a unique perspective to passersby BROOKINGS, S.D. – July 21, 2025 – A new multi-display digital billboard for The Now and Orange Barrel Media (OBM) has been activated at the busiest intersection on Sunset Boulevard in West Hollywood, California, manufactured and installed by Daktronics (NASDAQ-DAKT) of […]
Skydragon Designs is a recent advertiser on Billboard Insider and we reached out to CEO Leslie Morris to learn more about the company. Leslie, when and why did you start Skydragon Designs? I began my design career in 1991, initially working as a freelance graphic designer. During that time, […]
15 July 2025, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a new programmatic partnership with global media and entertainment company, Outernet London. Outernet is home to Europe’s largest and most advanced digital screens, complemented by state-of-the-art event venues and retail spaces. […]
