February 24, 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with JCDecaux Ireland, the leading outdoor advertising company in the Irish market, bringing premium digital inventory across the Republic of Ireland and Northern Ireland to its global programmatic marketplace. […]
February 23, 2026 Miami, FL – February 23, 2026 Ballyhoo Media, the nation’s largest waterway media company, is proud to announce a new nationwide partnership with Hornblower Group, a global leader in experiences and transportation, operating hundreds of ferries, water taxis, and private charter vessels across the United States. The […]
by Nick Coston Each year as a combo media buyer and salesperson, I do my best to see which products, which revenue streams, which companies, which brands are the hot ones. Year over year, that trophy doesn’t change all that much as it appears to only move the needle every […]
Updated venue classifications support scalable DOOH buying and aligns the medium more closely with the omnichannel media ecosystem WASHINGTON, D.C. — February 9, 2026 — The Out of Home Advertising Association of America (OAAA), the national trade association representing the out of home (OOH) advertising industry, today released an updated […]
Ian Dallimore interviewed Hal Kilshaw Lamar’s EVP Government Relations on the Digital and Dirt podcast. Here the highlights. Lamar’s Decentralized Approach to Government Relations Lamar does it a little bit differently than the other 2 big billboard companies …because we grew up as a company in smaller markets…we’ve tended to […]
London, UK: Ocean Outdoor and Creator by Infinitum, a division of Infinitum Group, have formed a new partnership that brings together the impact of premium digital out-of-home (DOOH) with online creator engagement to deliver integrated brand campaigns that reach combined audiences of millions. Ocean Creator offers a market-first turnkey solution […]
New York, NY — Feb 4, 2026 — Firefly, the global leader in mobility media, today announced the introduction of The Vegas Miracle, a landmark digital spectacular billboard at Miracle Mile Shops in the heart of the Las Vegas Strip. Las Vegas has long been one of Firefly’s most important […]
NEW YORK, Feb. 2, 2026 /PRNewswire/ — OUTFRONT Media, one of the leading out-of-home (OOH) companies in the U.S. and a leader in in-real-life (IRL) media, has been named the Official OOH Advertising Partner of the 2026 ABB FIA Formula E Miami E-Prix, as well as the Associate Partner of Change. Accelerated. Live: Miami. This […]
Paris, February 2nd, 2026 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the global expansion of its pioneering programmatic Digital Out-of-Home (pDOOH) media solution. Building on the successful 2024 launch of the first global airport programmatic offer, JCDecaux now extends this powerful offer to […]
Here are the results of Billboard Insider’s reader poll on digital billboard lease up and occupancy. A large majority of Billboard Insider readers said it takes 6 months or more for a new digital billboard to get to full occupancy. 70% was the most popular opinion as to what reasonable […]
