BELLEVUE, Wash. — March 5, 2025 — T-Mobile (NASDAQ: TMUS) today announced the completion of its acquisition of Vistar Media, the leading provider of technology solutions for digital out-of-home (DOOH) advertising, and the acquisition of Blis, an innovative provider of powerful and privacy-centric advertising solutions. These strategic acquisitions reinforce the company’s commitment to transforming advertising […]
For over 50 years, Formetco has been a driving force in outdoor advertising and digital scoreboard technology. As a leader in the industry, they provide cutting-edge LED billboards and high-performance scoreboards that help businesses and sports venues captivate their audiences. Whether it’s a roadside digital display or a stadium […]
Place Exchange released their H2 2024 Programmatic OOH Trends Report, identifying the following milestone: For the first time, Screen/TV tied Billboard for the largest asset category, with both claiming 29% of spend in H2 2024, reflecting the growing weight of video advertising in Digital OOH. Insider reached out to […]
Wildstone, one of the world’s largest billboard companies, has struck a landmark £80 million deal to acquire 13 giant digital advertising installations in high-traffic areas across London. The 99-year lease agreement, signed with Transport for London (TfL), ensures that these premium sites—positioned at some of the capital’s most iconic roadside […]
We received some excellent reader comments on creating value with digital billboard conversions. Grey Outdoor Founder Grey Vick says digitals take more sales time Great digital locations are lucrative and effective for advertisers. Operators need to factor in an increase in the cost of sales for any digital conversions. The […]
One in five Billboard Insider readers converted a static billboard to digital during the past year and one in four Billboard Insider readers expect to convert a static billboard to digital in the next year. Here are some tips on how to create value by converting a static billboard to […]
Increasing operational efficiency with lifetime image quality BROOKINGS, S.D. – Feb. 12, 2025 – Daktronics (NASDAQ-DAKT), a global leader in digital display technology, releases the next generation of digital billboard technology for the out of home (OOH) market. The DB-7000 builds on a legacy of proven reliability and introduces cutting-edge energy-efficient technology […]
Vistar’s Ad Server & Player streamlines NextGrad’s DOOH operations across 1,100 high schools in the US & Canada New York – February 10, 2025 – Vistar Media, the leading global provider of out-of-home (OOH) media, is excited to announce a new partnership with NextGrad, North America’s largest and only […]
NEW YORK – January 21, 2025 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today their recap of their Curated Member Experiences at CES. The multi-day Experience included interactive, private audience fireside chats with leading brands and agencies, Out of Home […]
Riley Outdoor’s Robert Moore has built almost 500 billboards in the course of a 30 year career. He recently sold his compahy to Adams Outdoor. Last week Robert talked about billboard permitting. Today he talks about digital billboards. What have you learned about digital billboards They are the future of […]
