By Chad Smith, VP Supply, Blip Billboards Whether you run a single board or 10,000, you’ve likely felt it: the pace is faster, the expectations are higher, and the margin for error is tighter. And yet, too often, we’re still playing from a handbook written for another era. The out-of-home […]
Digital Signs
Spotlight Outdoor to Launch Strip LED Network this Fall
LAS VEGAS (August 19, 2025) – Spotlight Outdoor Ads, an enterprise leader in outdoor advertising and the out of home (OOH) industry, announces the upcoming launch of the Vegas Strip Tower Network, a first-of-its-kind, fully connected digital communications system situated along the world-famous Las Vegas Boulevard. Designed not only for […]
Shell Shuts down Volta
What might have been is not what is. Remember Volta, the electric charging station manufacturer which was going to support itself with programmatically placed out of home ads? Volta went public in 2021 with a $2 billion valuation and then cratered as ad revenue trailed projections. Shell bought Volta for […]
Kevani Debuts Pair of Digital Displays on LA Freeways
WHAT: KEVANI, a leading innovator in out of home (OOH) media, announces the debut of DTLA Pairing – a striking pair of architecturally refined, digital synchronized displays spanning Interstates 10 and 110 in Downtown Los Angeles. The high-resolution 10mm pitch displays add more than 12,000 square feet of premium digital […]
Movia Goes Programmatic with Digital Mobile Billboards Worldwide
Movia, the moving media market trailblazer, is at it again! Recently launching Digital Mobile Billboards Worldwide Programatically. After completing a successful first campaign with Audible, GroupM, and Perion (formerly Hivestack), the network is officially available to all OOH marketers. With Mobilytics providing audience measurement and attribution studies for 70% of Digital Mobile Billboards Worldwide, the team has […]
When is an Ordinance Not an Ordinance
In Fort Collins, Colorado, Colorado State University is moving forward with erecting electronic billboards around its campus. Fort Collins has a longstanding ordinance that prohibits such signage from being in the community as a way of trying to keep the city both visually appealing and uniform throughout. However, Colorado State […]
Place Exchange Programmatic OOH Trends Report is Here!
The Place Exchange Programmatic OOH Trends Report was published yesterday! The report reviews select US spending patterns within the Place Exchange platform in the first half of 2025, analyzing delivery across billions of programmatic OOH impressions. Outdoor (including billboards and street furniture) remained the largest venue category, with 51% of […]
Park Outdoor Launches A Formetco 13mm Display Enhancing Syracuse’s Eastern Corridor
Syracuse, NY — [7/24/2025] — Park Outdoor proudly announces the installation of its first digital billboard on Route 481, marking a significant milestone in the company’s expansion and innovation in the Syracuse market. This state-of-the-art digital display, manufactured by Formetco, is the only 13mm digital billboard in the region, offering unmatched clarity […]
Formetco Launches “Formetco One” – A Game-Changing Asset Management Portal for Billboard Structures
July 22, 2025 – Duluth, GA — Formetco, the industry leader in Out of Home (OOH) innovation, proudly announces the launch of Formetco One, a powerful online portal created to optimize the way billboard operators manage their structure assets. Developed by Formetco’s Structure Division, Formetco One marks a major leap […]
Corner Cube Display Lights Up Advertising and Art on Sunset Boulevard
Multi-display digital billboard brings a unique perspective to passersby BROOKINGS, S.D. – July 21, 2025 – A new multi-display digital billboard for The Now and Orange Barrel Media (OBM) has been activated at the busiest intersection on Sunset Boulevard in West Hollywood, California, manufactured and installed by Daktronics (NASDAQ-DAKT) of […]