Out-of-home advertising has played a vital role in brand visibility, evolving from simple painted signs into one of the most adaptive and influential formats in modern marketing. This transformation from static vinyl to dynamic digital displays has reshaped how companies reach audiences in the real world. The industry began […]
Insiders Note: Daktronics released their fiscal year 2026 2nd Quarter results this week. Here are highlights from the Company. Fiscal Q2 2026 financial highlights include: Operating income increased to $21.6 million, compared to $15.8 million for the second quarter of fiscal 2025; the year-ago quarter included $3.3 million of consulting expenses associated with business transformation […]
Montclair, NJ — December 8, 2025 — With holiday advertising in full swing across New York City, Pearl Media is seeing increased demand for its Midtown Digital Network and its ability to reach not only holiday visitors but regular New Yorkers. It’s the first private full-motion, eye-level digital network in […]
By Nick Coston By definition, CTV, or Connected TV, is any internet-connected TV that streams digital video content, including smart TVs, and or older TVs, hooked up to streaming devices. CTV bridges regular, TV with digital, targeted advertising. It works. Conversely, DOOH, digital-out-of-home advertising, simply uses digital screens in public […]
BROOKINGS, S.D., Dec. 03, 2025 (GLOBE NEWSWIRE) — Daktronics, Inc. (“Daktronics,” the “Company,” “we” or “us”) (NASDAQ-DAKT), the leading U.S.-based designer and manufacturer of best-in-class dynamic video communication displays and control systems for customers worldwide, today announced the appointment of Ramesh Jayaraman as President and Chief Executive Officer, effective February […]
Last week Allison Outdoor announced the completion of its 47th digital billboard. We asked Allison Outdoor President/General Manager Claude Dicks to talk about what he’s learned about digital billboards What have you learned about what makes a good digital location? Demand, Location, Good Lease and View Time. Our preference is […]
The “Gantry” at the Kennedy Space Center Visitor Complex has reopened with a new, impressive attraction. It combines real-time space data and modern display technology with special LED systems from LED Studio. The gantry was once the premier public viewing platform for Space Shuttle launches at Launch Complex 39. Now, […]
As November rolls in and weather begins to shift, so do the conditions that define great billboard photography. Shorter days, lower sun angles, and changing skies can impact how a board looks on camera. Not all billboard photos are created equal. The difference between flat, lifeless images and images that […]
Partnership builds on a proven North American collaboration into the international digital-out-of-home (DOOH) market, combining Media Resources’ VISIONiQ®, eQVISION™, and TruVIEW™ Transit systems with Outdoorlink’s controllers for greater efficiency, uptime, and sustainability. Toronto, ON, and Huntsville, AL — October 30, 2025 — Media Resources and Outdoorlink today announced the global […]
Starting at 9:00 am Tuesday October 29, Microsoft experienced a major web outage relating to the Azure cloud service. Companies which relied on Microsoft Cloud services were impacted. We have heard for example that digital billboard cameras which were relayed through the Microsoft cloud stopped working. One billboard operator wrote […]
