Trailhead Media, a leader in out-of-home advertising, is proud to announce its successful partnership with Formetco, a leading manufacturer of digital display technology, in the completion of its 300th digital advertising face. This significant achievement marks a new milestone for both companies, underscoring their shared commitment to advancing innovation in […]
8 April 2025, London – Captivate, North America’s leading digital out of home (DOOH) video network, today announced a new partnership with VIOOH, a premium DOOH supply-side platform, expanding its footprint across the US and Canada. VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers […]
New York, NY – April 8, 2025 – Place Exchange, the leading independent supply-side platform (SSP) for programmatic Digital Out of Home (DOOH), today announced the expansion of its Programmatic Guaranteed offering supporting guaranteed deals between buyers and sellers for DOOH inventory. The vast majority of DOOH transactions today occur via direct […]
Dublin, Ireland (March 30, 2025) – Unique X, a global leader in cinema solutions, proudly announces a groundbreaking partnership with Place Exchange, a leading supply side platform (SSP) in programmatic out-of-home advertising. This collaboration introduces the first true programmatic advertising solution purpose-built for the cinema industry, revolutionizing the way cinema advertising […]
Vistar’s modern technology stack enables Western Union’s seamless management and monetization of more than 2,200 digital out-of-home screens March 25, 2025 09:00 ET | Source: Vistar Media NEW YORK, March 25, 2025 (GLOBE NEWSWIRE) — Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced an agreement […]
Out of Home landmarks the BFI IMAX, Piccadilly Lights and screens across Westfield London and Westfield Stratford City were powered down to mark Earth Hour this weekend (Saturday, March 22 at 8.30pm). The outdoor locations are joining other prominent landmarks including the London Eye, the Tate museums and Buckingham Palace […]
BELLEVUE, Wash. — March 5, 2025 — T-Mobile (NASDAQ: TMUS) today announced the completion of its acquisition of Vistar Media, the leading provider of technology solutions for digital out-of-home (DOOH) advertising, and the acquisition of Blis, an innovative provider of powerful and privacy-centric advertising solutions. These strategic acquisitions reinforce the company’s commitment to transforming advertising […]
For over 50 years, Formetco has been a driving force in outdoor advertising and digital scoreboard technology. As a leader in the industry, they provide cutting-edge LED billboards and high-performance scoreboards that help businesses and sports venues captivate their audiences. Whether it’s a roadside digital display or a stadium […]
Place Exchange released their H2 2024 Programmatic OOH Trends Report, identifying the following milestone: For the first time, Screen/TV tied Billboard for the largest asset category, with both claiming 29% of spend in H2 2024, reflecting the growing weight of video advertising in Digital OOH. Insider reached out to […]
Wildstone, one of the world’s largest billboard companies, has struck a landmark £80 million deal to acquire 13 giant digital advertising installations in high-traffic areas across London. The 99-year lease agreement, signed with Transport for London (TfL), ensures that these premium sites—positioned at some of the capital’s most iconic roadside […]
