By Adam Owen, Owen Design Company. Whenever setting up your board, try to keep this simple ratio in mind. 50% image…40% call to action…10% information. A picture is worth 1,000 words so make sure it gets a dominant role in the art. Make your call to action simple and concise. […]
McKinney CEO, Joe Maglio, was interviewed this week by David Doty in Forbes magazine on Creativity and the Future of Agencies. Here is an excerpt from the article with a comment from Maglio on the power of OOH. Doty: So, there is a lot of convergence in your creative work, digital […]
To promote the launch of the new Range Rover Evoque, Land Rover created a first-of-its-kind installation in Chicago that will stop people in their tracks: a Range Rover Evoque on top of the CTA’s Chicago and State entrance. Land Rover partnered with Intersection, Posterscope, DentsuX, Illumivation, and Spark44 to create […]
Entry is open for OUTFRONT’s new inaugural art competition – OUTFRAME – which aims to recognize artists in the ad community who have real art to share with real people in the real world. When are submissions accepted? From September 1 to October 1. Who is Eligible to Enter? OUTFRAME […]
Posted by Jennifer Hurley on Sept 3, 2019 Smokey Bear, the face of the longest-running PSA campaign in United States history, turned 75 this August, continuing his legacy of bringing awareness to unwanted, human-caused fires in America. Smokey Bear’s wildfire prevention campaign has had a dramatic impact since its introduction in 1944, […]
The team behind JAJA Tequila is anything but traditional. Rather than matching the behemoth marketing dollars of their competitors and blowing their entire year’s budget on a single billboard in Soho, they opted instead for a guerilla outdoor and social strategy to create buzz around the up-and-coming brand. By poking fun […]
Most of us have our “go to” vinyl printers, but do we ever stop to think about the ink they print with? Insider spoke with Baud Ramirez, General Manager at Blue Sky Digital Printing about ink and ink durability. Do you look at durability of ink as an important issue? […]
By Nicole Randall, OAAA Communications Senior Director Political ad spending in 2020 is expected to hit $10 billion, with presidential election spend to reach record levels, surpassing $2.7 billion. According to data published by Advertising Analytics, about two-thirds of the presidential ad spending will come from President Trump and the Democratic […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
In Tinseltown campaigning for awards and Emmy consideration has become big business for the outdoor industry, so this month Daily Billboard thought we’d look at three examples of how studios and networks try and make their shows stand out and garner TV academy voter attention in the crowded skies of […]
