Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Creative
Amazon Prime Good Omens Campaign
Yesterday, Amazon Prime unleashed a mixed reality apocalypse on the streets of New York City to promote their hotly anticipated fantasy series Good Omens. Based upon the novel of the same name from Terry Pratchett and Neil Gaiman, Good Omens stars Michael Sheen and David Tennant as an angel […]
Viceland Wins Top OBIE Award for ‘Weed Week’ Campaign
May 21, 2019 (Las Vegas, NV) – The Out of Home Advertising Association of America (OAAA) presented 75 OBIE Awards at the 77th OBIE Awards Show, held May 21 during the 2019 OAAA\Geopath OOH Media Conference + Expo in Las Vegas. The OBIE Awards recognize exceptional out of home (OOH) […]
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Outfront Targets Up Front Execs
OUTFRONT Media is running an interesting set of ads during the May 13-16 television upfronts. The upfronts are a series of meetings in which the broadcast and cable networks make their annual pitch to media buyers and marketers to secure advertisers for the coming season’s lineup. OUTFRONT is highlighting its […]
Three of a Kind: Lifted
Sometimes in life it’s nice to look at things from a different perspective. That’s especially relevant in the world of outdoor advertising where a slight adjustment to the norm can make for a great spectacle. This month Daily Billboard Blog’s 3 of Kind is all about standing out with a […]
Rate This Board By Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Extra Credit Projects billboard for D.A Blodgett St Johns
Insider is a big fan of Extra Credit projects work. It’s fresh, witty and readable. GRAND RAPIDS, Mich, May 7, 2019—Local children’s advocacy group, D.A. Blodgett–St. John’s, is back on billboards with a new message bringing awareness to their child and family advocacy services.Last month, the Grand Rapids organization teased West Michigan with […]
Rate this Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
The Representation of Women in OOH Ads
By Nicole Randall, OAAA Communications Senior Director Dove recently conducted a study of 9,000 women to gauge their perception of female representation in media. More than 70 percent of women surveyed said they don’t feel accurately represented by the images they see every day. The Association of National Advertisers (ANA) has ramped […]