Most of us have our “go to” vinyl printers, but do we ever stop to think about the ink they print with? Insider spoke with Baud Ramirez, General Manager at Blue Sky Digital Printing about ink and ink durability. Do you look at durability of ink as an important issue? […]
By Nicole Randall, OAAA Communications Senior Director Political ad spending in 2020 is expected to hit $10 billion, with presidential election spend to reach record levels, surpassing $2.7 billion. According to data published by Advertising Analytics, about two-thirds of the presidential ad spending will come from President Trump and the Democratic […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
In Tinseltown campaigning for awards and Emmy consideration has become big business for the outdoor industry, so this month Daily Billboard thought we’d look at three examples of how studios and networks try and make their shows stand out and garner TV academy voter attention in the crowded skies of […]
“People were writing stories, people were tweeting…it got a lot of interesting buzz.” says Pepsi VP of Marketing Todd Kaplan on Pepsi’s use of billboards at the February 2019 Super Bowl: “Culturally in Atlanta Coke runs in the veins of people…if there’s Pepsi signs all over Atlanta, these Atlanta folks […]
Every advertising channel investment includes several critical components, but creative impact can be the most important according to marketing research. The recent empirical evidence shows up to 75 percent of ad effectiveness can be attributed to the proper creative. This statistic should be an alarm for all OOH users to […]
By View Chicago, LLC. Good billboard creative is simple, but not easy. When advertisers get it right, we look to examine what they’re doing that’s working. Our featured billboard creative for this post is @ Properties. @ Properties is Chicago’s largest residential real estate brokerage. They are neighborhoods experts, and […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
By Haleigh M Powell, Client Relations, Huntington Outdoor We like catchy, clean, and bright creative work, right? The best creative work is simple, to-the-point designs. So why is it so hard to work with your clients and create these classic, easy-on-the-eyes designs? The difference between amazing and average designs has […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designerand founder […]
