Your efforts paid off. Not only is your client putting faith in OOH for their marketing efforts, they’re putting faith in you, your product and your recommendation to drive their business goals. Pricing was negotiated, units contracted, and the companion campaigns for mobile and social are slated to launch. […]
Reagan Outdoor Advertising is running copy celebrating Kokomo High School’s 1961 state championship on 100 billboards in the Indianapolis area. Plenty of chatter about the billboards on social media. Reagan did a random survey is December to determine how many people know that Kokomo was the 1961 state champs. The […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
This year may have started differently from others, but one thing is always certain, people’s minds always turn to losing the holiday weight from their over indulgence and the New Year skies fill with fitness billboards. Gyms may be closed during this pandemic but people are still finding creative ways […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Rate This Ad allows a billboard designer to rate an out of home ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer suggests improvements. This week’s rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of […]
By Ann Hall, Sales Manager, Pacific Outdoor Advertising At Pacific Outdoor Advertising, we believe in the power of out-of-home media. We have experienced many happy customers and successful advertising campaigns. We follow the latest research and utilize data regarding impressions and customer engagement. All of this is valuable, but the […]
GRAND RAPIDS, MICH—This year more than ever, all is not calm and bright for men fighting addiction and homelessness in Grand Rapids. In a year where many have been devastated by the COVID-19 pandemic, Guiding Light, in partnership with advertising agency Extra Credit Projects, has blanketed the region in messages […]
In Who Owns The Design, Billboard Insider asked for comments on whether an Out of Home company should restrict the uses of the creative it generates. Today Out of Home Designer Greg Callaham responds: The simple answer on who can use approved billboard designs in other forms of media comes down […]
LAS VEGAS (Dec. 18, 2020) – The Las Vegas Cyclist Memorial (LVCM), established to support the families of five Las Vegas cyclists killed in a tragic accident on Thursday, Dec. 10, announces Lamar Advertising has donated 68 digital billboards, including billboards at Allegiant Stadium. The billboards, located throughout the valley, […]
