By Nick Coston When you think of billboard towns, it’s easy to conjure up New York, Chicago and Los Angeles. Philadelphia is awesome too especially when driving north on I-95 through the heart of the city. Billboard heaven on both sides of the road, nice and low so you can […]
Insider thought this image was appropriate for the sad news we all received today. Rest in Jesus’ arms Dolly. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell our subscriber […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
HAMILTON, Bermuda, Aug. 12, 2026 /PRNewswire/ — PATRÓN® Tequila, the world’s number one super-premium tequila*, today unveiled a bold new campaign inviting drinkers to ask a simple question: what’s actually in your tequila? For PATRÓN, the answer has always been the same: 100% Weber Blue Agave, water, and yeast. No […]
We’ve been running some examples of creative self-promo billboards. Gila River Outdoor’s Mary Ellen (“Mel”) Pap runs her picture as a self promo on her signs. We talked with her to learn more Mel, how did you get into out of home advertising. My background includes all forms of […]
They both have the reputation of being ignorable. An afterthought. Easily discarded. This campaign pushes back. Jaxxon Promotions has been advertising on Lancaster, PA billboards for a while. That part’s not news. What’s new is who built this one. They tapped us and asked for something compelling and unexpected! Something […]
Billboard Insider talked with Rick Newcomer, SVP of Sales at Tyler Outdoor Advertising about a new self-promo campaign Tyler is running. What’s the program? We decided to embrace the “Kinda Chic” social media trend and created a campaign around it. Where did the idea come from? The creative was developed […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
By Nick Coston Years ago, when I first started out in OOH, say around 2001, Clear Channel Radio bought a well-known OOH company, Eller Media. The new name became Clear Channel Worldwide, combining both the power of radio and outdoor media. The thought was that consumers would be in their […]
By Nick Coston, You’ve heard me say it thousands of times, I love, love, love OOH. All of it, not just some. Even digital urinal screens. Say what? Yep, you heard me right. Digital Urinal Screens. While reading a few of my peeps posts on LinkedIn, I came across a […]
