Last year, Insider shared Lamar Advertising’s announcement of a year long partnership with the Make-A-Wish Foundation. Lamar recently released details of the partnership and we provide that information below. With more than 1 billion DOOH impressions generated nationwide, Lamar’s in-kind partnership with Make-a-Wish was a smashing success. Across 1,300 digital […]
Here’s a great example of how to use the live feed capabilities of digital billboards. Throughout the two-plus weeks of Games competition, Lamar will display both the total number of gold, silver, and bronze medals won by U.S. teams as well as the total medals won by country, with counts […]
Yesterday, Todd & Richard at up to something agency announced a new OOH Creative Training Course. Insider was intrigued, so we caught up with Richard Molinaro to get the details. Richard, Tell us about 18 Months to Bigger, Beefier Contracts? The quality of your creative directly affects the quantity of […]
By Dave Isay, Founder and President, StoryCorps On July 1, I wrote about a new PSA campaign that addresses the dangerous toxic polarization in our country, the multi-billion dollar media industry that fuels and profits from these political divides, and, most importantly, the need to find our way back to […]
do it outdoors has been running a timely campaign in Washington DC over the past month. It is a welcome call for both sides to turn down the hate. “The one who votes Republican is your neighbor.” “The one who votes Democrat is your neighbor.” “The one who doesn’t vote […]
Elephant, the IPG Creative Company has unveiled a new OOH campaign, “Grand Central Station Domination”, in the heart of New York City to draw the attention of commuters towards the new frontier of investing. Created in partnership with Grayscale Investments, the OOH campaign transforms a typically crowded and cramped commute […]
[Fire Island, NY] – July 10, 2024 – At the start of this summer, passengers aboard Fire Island Ferries and Fire Island Water Taxis saw vibrant new displays on their journey. As part of the Ferries’ and Water Taxi’s new advertising program, the campaigns are not just bringing PSAs up […]
Billboards are a great way to tweak the opposition. Billboard Insider reader Richard Kennedy of Kennedy Outdoor writes: I thought that this was a brilliant billboard campaign for Wendys. We just installed this artwork on a big 20×60 billboard that sits directly above McDonald’s that reads, “Don’t make a […]
By Leith El-Hassan, Circle Graphics Senior VP, Sales For readers interested in supporting the new One Small Step campaign, promoted in yesterday’s edition of Billboard Insider, Circle Graphics is featuring all assets on www.OOHForGOOD.com. Out of Home for Good is Circle Graphics’ free industry filler copy site. OOH companies are […]
Insiders’ Comment: As our readers know, we tend not to be political, but we do think that One Small Step is an important campaign. Today, we introduce you to Dave Isay with more to follow this week on details. Thanks for your time and consideration. By Dave Isay, Founder and […]
