The folks at Coastal Outdoor have a delightful 2 minute youtube video highlighting the principles of billboard design. One photo. One message. One brand. Says it all. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is […]
Creative
Clear Channel Celebrates Hispanic Heritage Month
This September kicks off Hispanic Heritage Month, and to celebrate, Clear Channel Outdoor is turning the spotlight on the cultural, economic and socio-political contributions Hispanic Americans have made to advance our nation and the world. The National Archives selected “Pioneers of Change: Shaping the Future Together” as the 2024 theme […]
Link Media Hires New Creative Art Director
Link Media Outdoor pleased to announce that we have named Brandon Sweeney as our Creative Director. Brandon is a 9-year veteran of the outdoor advertising industry and is a highly skilled and innovative award-winning graphic designer. Brandon’s ability to blend artistic vision with strategic thinking has earned him a reputation […]
Vistar Media and PMG Innovate on Best Western’s OOH Campaign
New York — September 18, 2024 — Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, and digital […]
Can You See This?
Erecting what appears to be an enormous plain canvas certainly generates intrigue, but what’s the message? Well, it turns out that a specific target audience will see more in this ad than others. To onlookers with standard color vision, the billboard looks like a bit like a magic eye picture […]
Rate this Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Fanta running DOOH campaign with real time AI content.
Amsterdam, September 9 – This week, at Amsterdam Central Station (Metro network North/South Line), a unique campaign from soft drink brand Fanta is on display. The campaign promotes the release of Warner Bros. Discovery’s new comedic film Beetlejuice Beetlejuice, where the ads are created on-site with the help of artificial […]
Adgile Media Campaign for KFC wins best local marketing leadership award
Adgile Media Group’s campaign for KFC recently won the Best Local Marketing Leadership award at the 2024 Franchise Customer Experience Conference (FCXC). During the campaign Adgile wrapped ten delivery vehicles with KFC creative, making them mobile billboards. A detailed article on this achievement is available here. A video that highlights […]
Deadline Extended!
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Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]