Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Some photos are all about scarcity. They capture a fleeting or rare moment that can’t be reproduced or experienced again. These photos help bring out an emotion or feeling, allowing us to remember a moment that has already passed. FotoFetch is all about capturing the moments of now. These go […]
Baton Rouge, LA – March 7, 2023 – Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced it has selected Make-A-Wish as its In-Kind Partner for 2023. Throughout the upcoming year, Lamar will donate more than a million dollars in Digital Out of Home media […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
A photo of what just happened is way more effective than a stock photo or no photo at all. If you want to impress your customers, give them the money shot they deserve. Let your photos capture your story and tell it for you. Whether it be in Times Square […]
The OAAA is extremely proud to reveal the finalists for the 81st Annual OBIE Awards. For the past eight decades, the prestigious OBIE Awards have been synonymous with creative excellence: spotlighting award-worthy campaigns, showcasing innovative technology, and signaling the future for the out of home industry. Click below to view this year’s OBIE […]
NEW YORK, March 2, 2023 − OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the U.S., today announced that direct-to-consumer (DTC) hosiery brand Sheertex is this month launching a new OOH campaign for its impossibly strong sheer tights. The new campaign – anchored by the phrase ‘Really […]
Let’s use our collective voice to support survivors One of the most powerful things about OAAA’s membership is its ability to accomplish meaningful change through a unified voice for the OOH industry. We invite you to unlock the power of our medium and help bring aid to the earthquake survivors […]
Christopher Fitzgerald, a Temple University police officer , was killed in the line of duty in Philadelphia last. OfficerFitzgerald was trying to intervene in a carjacking when he was shot. He later died from his injuries at a hospital. Tony Cioffi, general manager at Adams Outdoor Advertising of Eastern […]
TikTok Cocktail Sensations, influencers, podcasters, and the dynamic father/son duo, Johnny Drinks wanted to serve more than cocktails to launch their new podcast. The team began a soft launch for the pod, The Johnny Drinks Podcast, on February 15, 2023, choosing the best out-of-home media for their message, an eye-catching […]
