A Designer Asks, “Where do you get your images?” Out of Home Creative Founder and Chief Creative Officer Melody Roberts says this. There are several stock sites to choose from, depending on your budget. Some popular sites are adobestock.com, shutterstock.com, and gettyimages.com, ranging from $9 to $500 per image (packages and […]
Today digital billboard manager Leslie Morris talks about the best colors to use in a digital billboard ad and muses on how AI will influence out of home ad design. What colors are best in a digital billboard ad? Yellows and reds are really good. McDonald’s has proved that. Some people like […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Share the work that drove results! There’s a lot of work that goes into creating excellent OOH. The 2023 Media Plan Awards honors all the effort that goes on behind the scenes – bringing together strategy, top-notch creative, precise placement, and smart budgeting – to build campaigns that knock it […]
There are many factors that go into making a successful billboard campaign. Really good billboard advertising hits like a truck, because it’s powerful, simple messaging that makes people really think. It’s edgy, conceptual, bold, striking, and emotion-provoking. We also need to recognize that there are multiple billboards on the road […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
The Galaxy Unpacked event is starts tomorrow and Samsung is ramping up the promotion. Its “Join the flip side” campaign will launch colorful outdoor ads in 13 of the most visited locations around the world, including: the Gangnam District, Seoul Tower and COEX in Seoul, Korea; Times Square in New […]
Courtesy of Wilkins Media Guerrilla marketing is a creative and unconventional approach to advertising that can help your brand stand out in a crowded marketplace. By thinking outside the box and using unexpected tactics, your message can capture the attention of your audience in a way that traditional marketing methods […]
MADRID (Spain) – An innovative ASB GlassFloor was unveiled with much anticipation and excitement at the Quarter-Finals of the FIBA U19 Women’s Basketball World Cup 2023. Introduced for the very first time at an official FIBA competition, the state-of-the-art court is a full video floor allowing for interactive applications. The interactive court, designed […]
(Denver, Colo.) – July 19, 2023 – Generation Wild, Colorado’s leader in the youth-and-outdoors movement created by Great Outdoors Colorado (GOCO), along with Sukle Advertising & Design, an independent creative agency based in Denver, have created eye-catching billboards across the Denver-metro area as a part of GOCO’s ‘Share This Wonder-Full World’ campaign. Sukle has designed billboards that integrate natural elements to […]
