Arrington Outdoor has a list of 20 billboard creative tips on its website. Can the message be more succinct? Rule of thumb: maximum copy, seven words! In outdoor design, “less is more”. Is the typeface legible? Does the letter S P A C I N G (or kearning) read at […]
Creative
Short Attention Spans Mean Short Copy
The Huffington post is encouraging advertisers to shorten ad copy to reflect shorter attention spans. A Microsoft brain activity study found that between 2000 and 2013 average attention spans dropped from 12 seconds to 8 seconds. Yet between 2000 and 2015 Zenith Optima found that the median number of words […]
Billboard Designers Say No To QR Codes and Billboards
Insider posted yesterday on QR codes and billboards. Insider thinks QR codes should be used sparingly because they distract drivers. Insider asked billboard design experts Greg Callaham and Melody Roberts what they think. Greg Callaham is an award-winning graphic designer who has designed over 10,000 billboards in a 30 […]
Should you put a QR code on a billboard?
Lots of companies are putting QR codes on billboards. See the Durden Outdoor ad on the right. A QR code is a barcode which contains a URL. Scan the barcode with your phone and you’ll be taken to a website page. The QR code on the right was placed on […]
Baseball Season is Here!
For you baseball fans, the Kansa City Royals have been very creative in their use of Billboard advertising to remind us of the upcoming season. Their latest, shown below, is an example of a simple but effective way to promote the new season with a 3D image of a ballplayer […]
Outdoor is a great vehicle for luxury brands.
Insider is aware that out-of-home is a great vehicle for luxury brands. His best performing billboard has been anchored for years by a jeweler which promotes expensive watch and jewelry brands on the board. Landor.com has a post titled “How outdoor advertising works for the luxury market.” The post […]
Art Lives Billboard Campaign
If you were to drive down Sunset Boulevard in the Silver Lake area you would see this billboard, a collaboration between Lamar Advertising, RAREFORM and artist Tyler Ramsey. This is the second installment in Lamar’s Art Lives Billboard Campaign originally announced in October 2015. Insiders Take: Always a positive to show the […]
Snapchat billboard ads use hyper-local geo-filters.
Business Insider reports that Snapchat has been running logo-less billboards across the United States which celebrate local neighborhoods (e.g. Palm Springs, the Meatpacking District and Soho in New York, Lincoln Park in Chicago, Mission and Fisherman’s Warf in San Franscisco). The billboards use geofilters – location based graphics that Snapchat […]
Art Goes On Billboards in Hannibal
Hannibal.net reports that Lamar and Independent’s Service Company are collaborating with the Hannibal Arts council to put art from local artists on billboards in Hannibal. 2 artists have had their work installed on Highway 61 in Hannibal. Another 3 artists will be shown in the future. Insider’s take: Joint ventures […]
Tunney Art Hits NYC Billboards To Celebrate Landmarks
The NYC Landmarks 50 Alliance and OUTFRONT Media are working with artist Peter Tunney to run a billboard art series highlighting New York City landmarks. You can read a mediavillage post about the project from OUTFRONT Media’s Executive Vice President of Strategic Planning & Development, Andy Sriubas here. Insider talked […]
