StarTribune reports the death of billboard artist Bob Johnson. Johnson was a commercial artist and contractor for Naegele Outdoor Advertising. His most famous work was a billboard for Ewald Dairy which featured two 3-D cows measuring 10 feet from muzzle to head with horns stretching 12 feet from tip to […]
Creative
Design Tips from Timmons Outdoor
This week’s billboard design tips come from Timmons Outdoor. Be concise. Use an image which fits your message. Large text and thick, heavy, colorful fonts. Know who you are targeting. Be innovative and creative. Check, check and recheck for spelling and grammatical errors. Use a clear attention-grabbing graphic. Paid Advertisement
Brands Use Billboards to Celebrate Anniversaries
Nice post at on Clear Channel Outdoor’s iHeartBillboards page about using billboards to celebrate brand anniversaries. Have you asked some of the older businesses in your communities if they want to use billboards to celebrate an anniversary? Paid Advertisement
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Melody Roberts of Out […]
TEXT AND DRIVE?
Insider just saw a post from Global News in Canada that might be worth some conversation. A billboard in Toronto along the Gardiner Expressway is drawing attention from motorists because of its message telling them to “text and drive.” The billboard says it is put up by Wathan Funeral Homes , but Wathan is not a […]
Envision on Billboard Design
This week’s billboard design tips come from an Envision Creative Group post called “5 Best Practices for a Memorable billboard Design”. Keep it simple. Design for someone traveling 70 miles an hour. Make it memorable. Use a surprising or dramatic picture or 3d prop. Present a call to action. Think […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using a scale of 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Melody Roberts of Out […]
Design Tips From Billboard Connection
This week’s design tips from from a Billboard Connection article called Billboard Design Tips You Really Need to Know. Simplicity rules. Photo, benefit-laden-emotionally-charged headline, logo and contact info Use high contrast colors. Forget fancy fonts and AVOID ALL CAPS BECAUSE THEY ARE HARD TO READ. Use big fonts. Minimum type […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Melody Roberts of […]
14 Foot Baseball Player Stolen From Billboard
You know a billboard has been noticed when it attracts pranksters. We’ve written before about this Lamar Kansas City Royals billboard which includes a 14 foot foam player. KSHB reports that last Wednesday night vandals cut five bolts and removed the 150 pound, $7,500, foam player from the board. The […]
