If you were to drive down Sunset Boulevard in the Silver Lake area you would see this billboard, a collaboration between Lamar Advertising, RAREFORM and artist Tyler Ramsey. This is the second installment in Lamar’s Art Lives Billboard Campaign originally announced in October 2015. Insiders Take: Always a positive to show the […]
Creative
Snapchat billboard ads use hyper-local geo-filters.
Business Insider reports that Snapchat has been running logo-less billboards across the United States which celebrate local neighborhoods (e.g. Palm Springs, the Meatpacking District and Soho in New York, Lincoln Park in Chicago, Mission and Fisherman’s Warf in San Franscisco). The billboards use geofilters – location based graphics that Snapchat […]
Art Goes On Billboards in Hannibal
Hannibal.net reports that Lamar and Independent’s Service Company are collaborating with the Hannibal Arts council to put art from local artists on billboards in Hannibal. 2 artists have had their work installed on Highway 61 in Hannibal. Another 3 artists will be shown in the future. Insider’s take: Joint ventures […]
Tunney Art Hits NYC Billboards To Celebrate Landmarks
The NYC Landmarks 50 Alliance and OUTFRONT Media are working with artist Peter Tunney to run a billboard art series highlighting New York City landmarks. You can read a mediavillage post about the project from OUTFRONT Media’s Executive Vice President of Strategic Planning & Development, Andy Sriubas here. Insider talked […]
Oregon Tourism Campaign To Include Billboards
Oregon may not be the easiest place to put up billboards for the state loves billboards when it’s time to promote tourism. The Oregon Tourism Travel Commission is using billboards to execute a new “We Like it Here. You Might Too.” travel campaign. The campaign includes TV, cinema and outdoor […]
Melody Roberts: Using Creative as a Sales Tool
Melody Roberts is an award winning Creative Director who has been designing outdoor billboard advertising since 1999. In October 2015, Melody launched Out of Home Creative (outofhomecreative.com), an outdoor advertising design firm which designs traditional billboards and digital campaigns, transit shelters and any new non-traditional media as well as provides […]
Old School Billboards Get Results In LA
Variety has an excellent post titled “Billboards in LA: Old School Method Still Gets Results in Busy City”. The movie theater industry spends approximately $250,000 per movie on billboards in LA. Insider was stunned by the prices the boards command: Burbank $3,500-6,500/month Studio City $4,500-7,500/month Century City $6,500-10,000/month West Hollywood […]
Billboard Design Tips From Lamar
This week’s billboard design tips come from Lamar’s website. Keep It Simple. Be straightforward and to the point. One idea. Use Readable Fonts. Large typefaces. Avoid ornate script. Select easy to read font like Univers, Futura or DIN. Contrasting Colors. Lamar cites a study that high color contrast improves outdoor […]
Greg Callaham on Billboard Design
Greg Callaham is an award-winning graphic designer with over 30 years experience in advertising and marketing whose work consistently receives national recognition for creative excellence. He runs Greg Callaham Graphic Design, a Chattanooga, Tennessee-based design studio specializing in outdoor advertising. He has designed over 10,000 billboards. Insider has used and […]
5 Design Tips For A Great Outdoor Advertising Website
Insider has compiled five tips for a great outdoor advertising website. The tips come out of the time Insider spends evaluating outdoor websites in order to compile the annual Billboard Insider Outdoor Website rankings. Don’t overdue animations. It’s very easy to distract your viewers with clouds blowing across the screen, […]
