Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Insider saw this video based on a South Park promotion celebrating their 20th season. The promotion centered around the use of strategically placed mobile billboards. The billboards were placed in locations based on the theme of the billboards. Not everyone was amused but we thought our readers might enjoy. […]
How’d you like to use your vacant billboard space to create goodwill with local politicians and the local arts community? ArtPop is a company which promotes the arts by using vacant billboard space to display local art. The company is displaying works by 128 artists in 11 markets in the […]
By Billboard Insider’s peripatetic correspondent Nick Coston. Nick has 20 years experience as an OOH broker and OOH consultant. Many years ago while growing up on Chicago’s South Side, my family owned movie theaters and drive ins. I always marveled at the size of the big, curved screens. One theater […]
Shrimp Rating: 5 (great) Nice job! This makes me love shrimp and tells me where to get it and when. There’s good contrast for the perfect headline and the weathered wood makes me think about the dock, which smacks of fresh seafood. The word count hits the sweet […]
Board: Tulalip Casino Rating: 3 (average) This board is so close to good; like a home run that just curves foul at the last second. There’s a large graphically enhanced tag line, and image of people having fun, and the logo positioned as the last thing the viewer sees. The […]
Al.com reports that Lamar is stunting in Alabama with a billboard which reads: Your Wife Knows – Tom Traylor, Lamar’s territory manager says it’s a sign for a local business. The billboard in on Valleydale Road in Birmingham, Alabama. Insider’s take: Stunts can be effective. Think Extra Credit Projects puzzle […]
Here’s a press release talking about another Grand Rapids billboard stunt by Extra Credit Projects, the same comapny which ran the fruits and vegetable stunt earlier this summer. GRAND RAPIDS, Mich—For days in September viewers were puzzled by a handful of billboards around Grand Rapids. The solution followed close behind […]
Fairway has been stunting by running smiley face billboards in South Carolina. WMBFnews.com and wspa.com report that the stunt was for an ad campaign for the Bojangles restaurant chain. The post-stunt billboards now show a pictures with a Bojangles meal opposite of a smiley face. Insider’s take: Stunts can be […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
