Thanks to Clear Channel Outdoor for allowing us to reprint their article. Enjoy! It’s been a tumultuous (to say the least) election cycle and for most — November 8 can’t come soon enough. To encourage more citizens to show up at the polls, the Outdoor Advertising Association of America (OAAA) […]
Creative
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Spartans Make Statement With Extra Credit Projects
EAST LANSING, Michigan — In a fall semester campaign effort, Michigan State University and Midwest creative firm and advertising agency, Extra Credit Projects (ECP), work to bring the Spartans Will message to the masses. Visitors to East Lansing will see part of this season’s campaign on billboard designs on major highways. Other major tactics are graphics on Spartan Stadium, with […]
University of Tennessee Students Use Billboards to Encourage Voting
The University of Tennessee Knoxville reports that a professor in the University of Tennessee School of Journalism and Media gave his students an assignment to create billboards to encourage people to vote. The constraints were: Non-partisan No Images Three words one of which must be a variation of the word […]
Fairway’s “isms” Campaign
Fairway Outdoor is running a fabulous campaign calling attention to the power of outdoor. It’s called the “isms” campaign. The billboards look like this: When you go to the each website you get the following. or or Kudos to Fairway for coming up with a simple, fresh, clever way to […]
Rate This Board By Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Millennials And Ad Blocking Software
A recent article in eMarketer provides some insight into on-line attitudes of millennials (US ages ages 18-24). Anatomy Media, a creative advertising agency specializing in entertainment marketing, surveyed 2,700 US adults ages 18 to 24. Overall, the study found that: Most US millennial internet users have an ad blocker on […]
Rate This Board by Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
OAAA’s Steve Nicklin on Outdoor Marketing
Steve Nicklin is Vice President of Marketing for OAAA. Steve provides OAAA members, ad agencies, and advertisers with marketing insights and trends, oversees the OAAA marketing research function, and monitors ad spend performance of the OOH industry. His career has encompassed marketing leadership in the cable TV, radio, and retail […]
OAAG Creative Contest Winners
Each year the OAAG holds their Creative Contest to showcase the artistic talent and imagination they have in the state of Georgia. It may be the only state association that holds such a contest. If your state does something similar let us at Insider know. The association President, Conner Poe, says […]
