Chris Cowlbeck is a busy guy. He runs Look Billboards a rural Oklahoma out of home company as well as the IBOUSA. In his spare time Chris moonlights as a scarecrow and blogs on billboard ad design at his company’s website. Today Chris writes about logos and billboard design. A good corporate logo […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Memphis Business Journal reports that Ikea is using billboards and transit advertising to publicize a new store in Memphis. Ikea has a history of creative use of billboards. The Ikea billboard on the right was installed in 2015 in San Jose, California. To help promote the store the ad shop […]
Insider wrote about vehicle recognition billboards in July 2016 and April 2016. We found a 1 minute video at the Lamar youtube page which describes exactly how the Lamar/Posterscope car recognition project works. Insider’s take: This is a great example of why your company needs to set up a youtube page. […]
By Chris Cowlbeck We all know a pretty picture when we see one – I’m sure something just popped into your head. “A picture says 1000 words”, is a rather worn out phrase, but says it all. Generally, the more detail the better in pictures in a lot of marketing […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’ss rating is […]
Cool video from Outfront Media on a 3D billboard installation. Paid Ad
Insider will release the 2017 out of home website rankings next week. A common failing of our of home websites is a lack of design tips. Only 3 of 10 out of home websites provide billboard design tips. Why not make it easy for a client to know what works […]
Chris Cowlbeck is a busy guy. He runs Look Billboards a rural Oklahoma out of home advertising company as well as the IBOUSA. In his spare time Chris catches artic char and blogs on billboard ad design at his company’s website. Insider is running a Thursday series with Cowlbeck’s thoughts on […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
