Creative

Twitter Takes Home Platinum OBIE Award

OAAA presented 48 awards this week at the 75th OBIE Awards Show, held during the 2017 OAAA\Geopath National Convention + Expo in New Orleans, LA. The OBIE Awards recognize exceptional OOH advertising design. Twitter was honored with the first Platinum OBIE Award for its in-house #What’sHappening campaign. Looking to position itself […]

The Value of a Buck

Billups, on their web page, explain that they are the ones agencies and brands call to make amazing happen.  Below is a short video they produced on the power of OOH and their thoughts on the value of Out of Home Media. https://vimeo.com/216539692 [wpforms id=”9787″] Paid Advertisement

Now, Where to put that Logo…

Evan Schultz, Art Director, Adams Outdoor See, here’s the thing… the LOGO is the punchline to the advertising. It’s the brand. It’s the exclamation to the sentence. You can’t really advertise without it. And yet, in a lot of cases, it’s hard to integrate into the advertising when you have […]

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

East-West Media Wins Camel City Design Award

The vinyl printer Camel City Posters has a monthly creative design contest called Good Design is Good Business.  The March 2017 winner was East-West Media for an imaginative use of a double stack billboard campaign in Athens, TN.   Congrats to East-West Media and Boaz Goudzward.  A big thank you […]

Can You Read This Ad?

By  Melody Roberts I like to ride the market to see who is advertising, what outdoor advertising creative is working or what could possibly be improved upon. This lets me to see how my billboard design concepts translate to the real world location of the structure. By doing so, it […]

Colton Tollett Says Social Media Should Be Part of Billboard Design

This week’s billboard creative tips come from Colton Tollett is Social Media Manager at Billboards Etc.  Last week Colton wrote about common billboard design mistakes.  This week he talks about making social media part of billboard design. It can often seem like the traditional advertising of billboards and the ever changing […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Burkhart Marathon Install

Last week Insider ran a vinyl installation video titled All in a Day’s Burk by Extra Credit Projects and Burkhart.  Here’s another 1 minute Extra Credit Projects/Burkhart video which shows an install for Marathon Gas.  Clever use of a hose as a prop. Insider thinks more out of home companies […]

Colton Tollett on Billboard Design Mistakes

This week’s billboard creative design tips come from Colton Tollett , social media manager at Billboards Etc.  Today Colton talks about common billboard design mistakes. Have you been driving down the highway and noticed a billboard that really stood out? Have you seen a billboard that was so clever or funny that […]