Some billboard advertisers try to be witty and irreverent in order to be noticed. Insider saw this copy on a Georgia billboard last week. This ad was clever and eye catching. The strategy can backfire however. A North Carolina jewelry store had to apologize last month after a firestorm over […]
Various media sources reported that James Rosenquist, an American artist and one of the protagonists in the pop-art movement died on Friday March 31st. Rosenquist helped define the genre of color-bursting displays of common objects that was also championed by the likes Andy Warhol and Roy Lichtenstein. From 1957 to […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Insider wants to make sure his readers know that this story was originally published on April 1, 2017. APRIL FOOLS DAY. The ad agency Piddle has announced an opaque, paper-driven process for buying billboards. Piddle’s chief creative officer Sven Opak said that the new system’s features include: massive amounts of […]
This week’s Billboard design tips come from Penneco Outdoor’s blog. They’ve written a brilliant article on choosing the best color for your billboard. Insider thanks Penneco for permission to publish. Want to design an outdoor ad that really stands out? Using the right colors for your billboard can make a […]
Smoketown, the oldest African-American neighborhood in Louisville, KY is a unique place rich in heritage and culture. It is an eclectic mix of individuals all coming together to embody the word community. In Smoketown, you don’t just find people, you find a community connected to their history. Insider Louisville reported […]
The State reports that South Carolina fans were greeted with digital billboards in New York City’s Time Square where the Gamecocks earned their spot to next weeks Final Four. The billboards were on the NASDAQ and Thomson Reuters Buildings. South Carolina had a terrific weekend beating both Baylor and Florida […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
By Paul Hiebert, Research Writer, YouGov.com New data shows that nearly three-quarters of US adults feel the ads they see, hear, or read are generally honest Three years ago, in March, 2014, a YouGov survey found that 56% of US adults who came across at least one advertisement per month felt […]
Debut of Purifying Eco-Billboard Technology in the U.S. March 23, 2017 Torrance, Calif. (March 23, 2017) – Toyota Mirai trailblazing customers care about the air – their vehicle emits nothing but water vapor. Now, the fuel cell car’s newest campaign is blazing a trail with eco-billboard technology that will help […]
