Leslie Morris of Sky Dragon Designs manages digital billboards for small out of home advertising companies. Insider talked with Morris about digital billboard ad design. How did you get involved with the out of home business? Marty Williamson, my mentor in OOH. He taught me everything I know in Outdoor. […]
Looks like Insider and Stott Outdoor General Manager Jim Moravec are each going to be writing checks to the OAAA Foundation for Outdoor Advertising and Research (“FOARE”). We agreed to donate $500/each to FOARE if anyone produced a current billboard campaign which exceeded the 6 consecutive billboard campaign Stott Outdoor […]
By Ken Klein, OAAA Executive Vice President, Government Affairs Think of a topic of the day… it’s debated on billboards. Some say impeach the President; others say “Thank you, President Trump.” Even topics you haven’t thought of (like, say, the pros and cons of cruise ships in Charleston) are hashed out on […]
Last week Insider wrote about Marquee Media’s three billboard Burma Shave campaign for the Sacramento Kings. The article generated this note from Stott Outdoor’s General Manager Jim Moravec. “Myself and my sales staff were just discussing the recent articles you have posted on variations of the Burma Shave concept. I […]
Marquee Media is executing a modern take on the old Burma Shave progressive billboard campaign in this 3 billboard flight for the Sacramento Kings, complete with extensions. Marquee Media owner Jeff Joaquin tells Insider that the company has presented sequential billboard concepts to several clients but the Kings were the […]
Reprinted with permission of Clear Channel Outdoor. With fall’s arrival, it gets darker earlier, an eeriness lurks in the air, protruding skeleton bones emerge from lawns across your neighborhood, and creepy clowns are celebrated. Folks…this is Halloween. Halloween is the third largest holiday in the U.S., following Christmas and the […]
Step right up! The 2019 OBIE Awards Call for Entries is open. Throw your hat into the ring for a chance to win at ‘The Greatest Sh-OBIE!” The OBIE Awards honor creative excellence in the OOH industry. Does your OOH campaign have the creative strength to defy the odds? […]
This month as the nights are drawing in, for Daily Billboard Blog’s ‘3 of a Kind’ we’ll be exploring the nighttime delights of neon lights and how that they can help make a billboard spectacle in the dark. First up is neon billboard installation for Disney’s Tron: Legacy which was photographed along Santa […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
By Ken Klein OAAA Executive Vice President, Government Affairs In northern Nevada – its airwaves crowded with political ads – Rep. Mark Amodei figures he can cut through the racket with billboards. Compared to political attacks on TV, (digital) billboards are sharp-looking, positive, and ever-present, says the candidate, seeking a fifth term […]
