Business

Kevin Reilly on Lamar’s first digital and where Lamar wants to innovate

Lamar Advertising Board Chairman Kevin Reilly Jr. appeared last week on Lamar’s Digital and Dirt podcast.  Some of the highlights. Lamar’s decentralized approach So we had consolidated financial control over decentralized operations…that means the person who runs that profit center is 100% responsible for the P&L right and they make […]

Most Billboard Insider Readers Report Healthy Revenue Growth

Last week Billboard Insider reported on slowing revenue growth at the public US out of home companies.  Billboard Insider readers are seeing healthy revenue increases based on our readers poll.  10% of our readers say revenues grew more than 10% in the fist quarter of 2023.  27% of Billboard Insider […]

Kurt Tingey on Latin American Billboards

We read with interested an article recently published in Billboard Insider about Costa Rica and the differing billboard building styles and adherence to or lack of ordinances.  While it is true that at times LatAm lacks the uniformity of the U.S., what shines through is good business practices.  We have […]

Company of the Day: Cape May Indoor

Company: Cape May Digital Markets: New Jersey Address: 209 Learning Avenue, North Cape May, NJ Email: info@cmdigitalads.com Phone: 609-732-0313 Cape May Digital operates a digital billboard network with 20 locations in Cape May, New Jersey.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the […]

Billboard Insider Classifieds August 12, 2023

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

Lamar Secures Bus and Street Furniture Contracts in Canada

Baton Rouge, LA – August 10, 2023 – Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced that Lamar Transit Advertising has secured two long-term contracts for bus and street furniture advertising across fast-growing markets in British Columbia and Ontario. The City of Kelowna has […]

Company of the Day: Cameron Outdoor

Company: Cameron Outdoor Markets: North Carolina Headquarters: 805 Trade Street NW Suite 101, Concord, NC  28017 Phone: 704-825-8679 Cameron Outdoor operates a digital billboard off I-85 less than half a mile from the city of Charlotte.  The unit is 5 feet off the right of way and is the closest digital billboard to the […]

Are Your Revenues Cooling? Take our Poll

Billboard revenue growth is slowing at the three public US out of home companies.  Causes include fewer national campaigns, weaknesses in California and entertainment and soft programmatic.   Look at these quarterly results for the past year.  Lamar’s excludes acquisitions, OUTFRONT is US media and Clear Channel is the Americas billboard […]

What Cities have Recovered Fastest from Covid

On the latest round of conference calls the public company out of home executives cited weakness in West Coast markets.  They are one to something.  The University of Toronto used cell phone data through May 2023 to track which cities have recovered fastest from COVID.  Most large cities still aren’t […]

Company of the Day – Bulletin Displays

Company: Bulletin Displays Markets: Southern California Headquarters: 3127 E South Street Suite B, Long Beach CA 90805. Phone: 562-470-6680 Email:  info@bulletindisplays.com Bulletin Displays is one of the top five freeway billboard operators in the Los Angeles area with over 200 bulletin faces. The firm has both static and digital billboards. 90% […]