“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Business
A 60 Year Perspective on Billboard Structure Construction
Since the mid 1960’s, Woody Barnes has been fabricating, erecting, and installing signs, beginning with on-premises signs, then shifting exclusively to off-premises signs. Woody estimates that he has built more than 10,500 (and counting) signs in his career, as the primary owner of the Sign Company. In late 2023, he […]
In Defense of the Wood Pole Sign
By Neil Bell, Owner of New South Outdoor I am going to be building some wood pole signs this year. I would much rather have steel signs, but the numbers on the wood signs are much more attractive and reduce risk. Some of the best ROIs I have ever had […]
Company of the Day: Media Mpact
Company: Media Mpact Markets: Louisiana Address: PO Box 52496 Shreveport, Louisiana Email: amber@mediampact.com Phone: 318-989-7446 Media Mpact operates a billboard plant in Shreveport, Louisiana. Media Mpact purchased the billboards from Ace outdoor in December 2024. Amber Patton is Media Mpact’s founder. Prior to founding Media Mpact, she was a market […]
Billboard Construction Costs
Our readers were right when they challenged Billboard Insider’s estimate that it costs $80,000 to construct a 14′ by 48′ static billboard and $30,000 to construct a 12′ by 25′ steel monopole static billboard. Here are the results of Billboard Insider’s survey on construction costs. One in three of our […]
Jeremy Male’s Legacy
Jeremy Male is retiring as OUTFRONT CEO after 11 years. What’s the verdict? OUTFRONT CFO Matt Siegel said this on the OUTFRONT 4Q 2024 earnings call: “…As CEO Jeremy navigated the company through its separation from CBS with its initial public offering, the subsequent conversion to a REIT corporate […]
Company of the Day – YESCO Outdoor Media
Company: YESCO Outdoor Media Markets: Utah, Idaho, Montana, Wyoming, Nevada, South Dakota, Arizona & Nebraska Headquarters: 2401 Foothill Dr, Salt Lake City, UT 84109 Phone: 1-866-779-8357 YESCO produces custom signs, lightings and display systems for businesses and operates a billboard plant in the Western United States. The company was started […]
Dan Franklin on In-house Construction and Easements
Dan Franklin of Franklin Outdoor has some excellent comments on Reader Feedback on Building Static Billboards and Creating Value with Billboard Easements. Inflation is providing an incentive to move sign construction in house. With the Inflation issue and building roi on statics I know it has stepped up our intrest […]
Lawsuit Filed Related to the Death of Julia Reagan
The Salt Lake City Tribune reports that Julia Reagan — the matriarch of a Utah outdoor advertising company Reagan Outdoor is now the subject of a wrongful death lawsuit. Bill Reagan filed the lawsuit in Utah’s 3rd District Court, alleging medical negligence led to the death of his 81-year-old wife […]
Company of the Day: 5 Star Outdoor
Company: 5 Star Outdoor Markets: Michigan Headquarters: PO Box 252755, West Bloomfield, MI 48325-2755 Phone: (248) 747-7777 Email: info@5staroutdoor.com 5 Star Outdoor is a family run business in West Bloomfield, Michigan. The company operates a static and digital billboard plant with 40 totl faces, including 20 digital faces around Detroit Michigan in Oakland, […]