Insider wrote last Saturday about Beacons and Outdoor Advertising. In an article yesterday Insite MediaCom discussed about the importance of beacons in the expansion of a street furniture business. Moodie Davitt reports that JCDecaux is using beacons to supplement an Out-of-Home ad campaign at Hong Kong International Airport. Coach has […]
Company: Insite MediaCom Markets: Southeastern and Mid Atlantic States. Headquarters: 150 NW 70th Avenue, Suite 3, Plantation, FL 33317. Phone: 888-867-2194 Insite Mediacom owns 2000 billboard faces in Alabama, Georgia, South Carolina, Florida, West Virginia, Maryland and Pennsylvania Insite MediaCom has a partnership with Diamond Communications for the marketing and […]
Company: Genesis Outdoor Advertising Headquarters: 25 E Boardman St, Youngstown, OH 44503 Phone: (330) 747-0057 Email: info@genesisbillboards.com Market: Billboard locations in the Youngstown-Boardman, Ohio markets as well as Western Pennsylvania (New Castle, Monaca, Chippewa, and Pittsburgh) Paid Advertisement
Company: General Outdoor Markets: San Bernadino and Riverside Counties, Calif0rnia. Headquarters: 532 S. Hope Ave., Ontario, CA 91761 Phone: 909-983-4414 General Outdoor is a family-owned company which was founded in 1954. General Outdoor operaties a network of 10 digital bulletins in the western Inland Empire. They are located on […]
What’s a beacon? A beacon is a small device which can keep track of smart phones nearby. The beacon in the picture is a couple inches long. How much does a beacon cost? The beacon in the picture costs about $30. What is the range and useful life of a […]
Insider spent three days in Pennsylvania this week. Some observations. Lots of empty Lamar boards on I-76 between Harrisburg and Philly. At one point Insider passed three empty Lamar boards in a row. Also looked to be quite a few public service boards. Not used to seeing so many empty […]
Insider ran across an interesting 2003 Massachusetts law case which highlights the importance of filing your organization documents promptly. In November 1999 Carroll Advertising was issued a $1 million commercial liability insurance policy which covered 8 billboards it owned in Massachusetts. The policy had a carve out which said that […]
Free Media Planning Software Helps Buyers Map Static and Digital Inventory Across United States NEW YORK, NY — Vistar Media has released a free, web-based media planning software designed to simplify the out-of-home planning process for buyers. According to the company, the software includes data on all static and digital inventory […]
There are 368,293 billboard displays in the US according to this chart on the OAAA website. Source: OAAA Website Insider’s take on the chart: Digital billboards accounted for only 6,400 (2%) of the 368,239 total billboards in the United States. The number of digital boards, however, has doubled since 2002. […]
Insider wanted to provide the following press release from Research & Markets June 21, 2016 08:20 AM Eastern Daylight Time Research and Markets has announced the addition of the “2016 Outdoor Advertising Outlook – Remarkably Resilient OOH Keeps on Growing” report to their offering. “2016 Outdoor Advertising Outlook – Remarkably […]
