Business

Are Some Automated Out of Home Platforms Slow-pay?

There are numerous automated out of home sales platforms (e.g. Adomni, Adquick, Blip, OneScreen.Ai, Place Exchange and Vistar to name a few).  Billboard Insider is hearing disconcerting reports that some automated out of home platforms are slow pay.  We thought one of the benefits of automated out of home platforms […]

Company of the Day – Mesa Outdoor

Company: Mesa Outdoor Headquarters: 582 Market St., San Francisco CA 94104 Markets: California, East Bay Area Phone: 925.386.6372 Email: info@mesaoutdoor.com Mesa was founded in 2008 in Contra Costa County with the goal of developing outdoor advertising structures.     To receive a free morning newsletter with each day’s Billboard insider articles […]

US Out of Home Grows Faster than US Economy in 1Q 2024

Nice to see the US out of home industry growth picking up after a weak 2023.  Here’s a table comparing US out of home revenue growth with the US economy and inflation for the past two years. US out of home revenues grew 6.8% in the first quarter of 2024 […]

Build to code – or above.

A terrible story Billboard Insider has been following in India.  Last week a large billboard blew over in the wind, killing 16 people and injuring 75.  The billboard did not have a permit.  The owner of the billboard has been arrested. Billboard Insider’s take:  Never cut corners when it comes […]

Company of the Day: Media Outdoor Displays

Company:  Media Outdoor Displays Markets:  Texas Headquarters: 14731 Bulverde Rd. San Antonio, Texas  78247 Phone: 210-860-9414 Email: info@mediaoutdoordisplays.com Media Outdoor Displays operates 140 static billboard faces in the San Antonio Metro Market and surrounding counties.  Most of the billboards are 12 by 24 or 14 by 48.  The company was formed […]

Billboard Insider Classifieds May 18, 2024

Billboard Insider Classifieds work: “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve […]

US Out of Home Revenues Up 6.8% in 1Q 24

WASHINGTON, May 16, 2024 /PRNewswire/ — Out of home (OOH) advertising revenue increased 6.8% in the first quarter of 2024 compared to the previous year, accounting for $1.94 billion, based on figures released today by the Out of Home Advertising Association of America (OAAA), building on the medium’s growth trajectory and increased revenue seen in […]

Company of the Day: McWhorter Media

Company: McWhorter Media Group Markets: Virginia, Pennsylvania, South Carolina Address: 162 W. Main St, Suite 101, Cartersville, GA. 30120 Phone: 724-972-8629 Email: sales@mcwhortermedia.com McWhorter Media Group operates a billboard plant with 94 faces, including 20 digital displays in Pennsylvania, Virginia and South Carolina.  Deanna Berry is Chief Operating Officer.  Josh […]

New Group Evaluating Feasibility of Self Insuring Digital billboards

Digital billboard insurance is getting extremely hard to find in coastal and hurricane areas.  Matt Schulze has formed a group to evaluate the feasibility of creating an entity to help out of home companies self insure their digital billboards.   This memo describes the project and the info the group is […]

Company of the Day – Marlin Outdoor Advertising

Company: Marlin Outdoor Advertising Headquarters:  55 New Orleans Road, Suite #209 Hilton Head Island,SC 29928 Market: N.E. Georgia and S.E. South Carolina Phone:  843.785.5769 Email: info@marlinoutdooradvertising.com For 25 years Marlin Outdoor has provided clients with increased sales and leads through strategic placement of billboards across the Southeast, combined with quality design […]