Anna Bager on why the just released MRC standards are a great thing for out of home In a recent Mediapost survey of advertisers and agencies, 87% said MRC accreditation was important to their measurement data. ANA + 4A’s are big supporters as well. This was a moment we […]
Funding round marks a pivotal moment for Screenverse as it aims to accelerate DOOH advertising’s programmatic future NEW YORK, April 30, 2024 /PRNewswire-PRWeb/ — Screenverse, a monetization and ad management partner for DOOH (digital-out-of-home) media owners, announced a $10.5 million investment led by Volition Capital. This funding round marks a pivotal moment for Screenverse as it […]
Here’s a list of the non-executive board directors for Lamar, OUTFRONT and Clear Channel Outdoor. Clear Channel Outdoor and OUTFRONT pay more to directors than Lamar. Two Clear Channel directors (Jinhy Yoon and Ted White) work for free. Yoon is a credit analyst at Pimco Investment Management and is barred […]
With the OAAA OOH Media Conference in full swing in Carlsbad this week, Insider will provide information each day as it comes across our desk. Yesterday, the OAAA announced that Dave Wood, President & CEO of Verde Outdoor, is joining the OAAA Board of Directors. From the OAAA: With […]
Company: Logan Outdoor Markets: Florida Address: 1716 W. Lemon St, Tampa, FL 33606 Email: info@loganoutdoor.com Phone: 813-253-3367 Logan Outdoor operates a billboard plant with over 13o static faces in Central Florida, including Tampa, St Pete, Clearwater and six surrounding counties. Their plant includes both single and stacked bulletin structures. Lelia […]
Here’s a listing of who makes what at the three largest US public out of home companies in 2023. Lamar’s execs were the only group to see increased compensation in 2023. This is as it should be. The stock did well, cashflow is at record highs and Lamar has an […]
Company of the Day: Made You Look Digital Markets: West Virginia Address: PO Box 1864 Lewisburg, WV, 24901 Email: madeulookdigital@gmail.com Phone: 304-638-4055 Made You Look Digital operates three digital billboards in Fairlea, Lewisburg and Whjite Sulphur Springs, West Virginia. Here is a picture of Made You Look Digital’s owner Travis […]
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
Insider’s Note: The MRC released their standards on Out of Home Measurement this morning. We wanted to provide readers with the news and a link to the new standards. We will provide more information as we read through the standards and have an opportunity to discuss with key players in […]
It’s fitting that we close out a week in which we published Billboard Insider’s 2024 list of OOH contractors with an interview with Tony Cross, a self-employed vinyl installer in Glasgow, Scotland. Tony, tell us about yourself. Well my name is Anthony Peter Cross, but I always get called Tony. […]
