Company: Mackay Advertising Market: Texas Headquarters: 2221 Clear Creek Court, Weatherford, TX 76087 Phone: 817-877-1866 Email: Mike@MackayAdvertising.com Mackay Advertising was founded in 1985 and provides outdoor advertising on buses, bus benches, and billboards in the Dallas/Fort Worth market. Mackay also offers graphic design services such as: Logos, Business Cards, Brochures, […]
Business
Goddard Calls for More OOH Sustainability Initiatives at OAAA
WOO President Tom Goddard has called on the US Out of Home industry to speed up its progress towards becoming more sustainable. Speaking at the annual conference of the OAAA (Out of Home Advertising Association of America), in San Diego, Goddard described the issue of sustainability as the “elephant in […]
Company of the Day: Manabloom Media
Company: Manabloom Media Markets: Washington, Oregon Address: POB 626, Milton-Freewater, OR 97862 Phone: 208-953-1202 Manabloom Media operates three billboards with 6 faces in: Walla Walla, WA Touchet, WA Pendleton, OR To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free […]
Billboard Insider Classifieds May 4, 2024
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
Industry Executives from Adams Outdoor, Rapport and Vistar Media Join Geopath Board
OOH industry organization also appoints leaders from ODN, Outdoor Media Group and YESCO Outdoor Media to its Executive Committee NEW YORK April 30, 2024 – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today welcomed three new members to its Board of Directors following […]
Vistar Acquires ADstruc from PJX Media
NEW YORK — April 29, 2024 — Vistar Media, the top global provider of technology solutions for out-of-home (OOH) media, today announced the acquisition of traditional OOH planning and buying software, ADstruc, from PJX Media. “We live in a world powered by software, and the OOH media industry is no […]
Company of the Day – M&M Outdoor Advertising
Company: M&M Outdoor Advertising Headquarters: 1105 South Hampton Rd., DeSoto TX 75115 Markets: Dallas, Ellis Johnson and Hill Counties, Texas Phone: 972-230-8330 M&M Outdoor Advertising has been in business for over 40 years. The Company has been able to select and maintain the more prominent and choice locations for billboards […]
Day 2 of the 2024 OOH Media Conference in 5 quotes
Here are 5 quotes which summarize day two of the 2024 OOH Media Conference. Rapport VP of Growth Laura Brandes on the growth of programmatic We project that a quarter of out of home spend will be programmatic by 2026. Vistar CEO Michael Provenzano on moderating the out of home […]
Company of the Day: Magellan Transit
Company: Magellan Transit Media Markets: Nationwide Address: 3745 Cherokee St NW, Suite 304, Kennesaw, Georgia 30144-06788 Email: sales@magellan-tsa.com Phone: 770-956-1419 Magellan Transit Media creates advertising campaigns on the site of a nationwide network of trucks. Magellan was started in 1994 and installs vinyl adhesive backed ads on the side of commercial vehicles. The company is […]
Anna Bager, OAAA OOH Media Conference, Keynote Speech
Welcome to the 2024 OAAA OOH Media Conference. This year marks our most diverse and dynamic event yet, with over 1,000 attendees spanning our incredible membership, world-class brand marketers, agency leaders, and technology partners – all here to elevate and celebrate out of home. This year’s theme is “Our Moment,” […]