Ken Klein is EVP, Government Affairs for OAAA, leading the US out of home industry’s outreach to government with a personal focus on Congress. A regular contributor to Billboard Insider, Ken was trained as a journalist; he worked for The Associated Press and a Gannett paper in Florida. Ken joined […]
Business
Reliable Launches New Lighting Website
Insider wrote last week about the savings which you can achieve by installing energy efficient LED lights. Reliable Electric has launched a new website which contains everything you need to know about light design, coverage patterns and installation. A good resource if you are researching energy efficient lights along with the Irvin […]
ANA Report Criticizes Ad Buying Practices
The Association of National Advertisers has issued a sobering report on the lack of transparency in media buying. The 58 page report is titled An Independent Study of Media Transparency in the US Advertising Industry. The report is based on 142 interviews with outdoor, digital, TV and print media buyers […]
Brogan Outdoor
Company: Brogan Outdoor Markets: Northern Indiana Headquarters: 106 Depot St, Lawwill, IN 46764 Phone: 260-327-3257 Brogan outdoor was formed in 1984 by Don Brogan after 20 years in the outdoor business, primarily with 3M. In 1988 Dan Brogan joined his father and today Dan runs the company. The company has […]
Company of the Day: Stark Outdoor Advertising
Company: Stark Outdoor Markets: Eastern Texas. Headquarters: 1211 N Shore Drive, Isabel, TX 78578 Phone: 800-559-1013 Stark Outdoor operates a plant of 23 single and double-stacked billboards in eastern Texas. The firm is owned by Herb and Wilma Stark. Herb has forgotten more about the billboard business than many of […]
Landmark’s Pitch
A Landmark rep called Insider last week to see if he had any outdoor leases to sell. Here’s what Insider learned from the conversation. Landmark wants to see minimum monthly sign rent of $300/month. Landmark is willing to pay up to 10-10.5 times annual rent for leases which have an […]
Jean- Claude Decaux – Dreamer
The Wall Street Journal recently ran an an article on the life of Jean-Claude Decaux. The article talks about how Decaux found a way around what at that time were a limited supply of good places to affix advertising. He created more of them: Over the past 50 years, his […]
Outdoor Cheaper Than Most Other Forms of Media
I’ve attached a table below taken from Peter J Solomon Company’s Media Monthly newsletter for May 2016 showing the cost per thousand advertising impressions (“CPM”) of various forms of media. The chart is based on rate card, not actual rates. The PJSC newsletter is a great read if you wish […]
Formetco’s High Efficiency LED Technology Outperforms Competitors
Duluth, GA (June 6, 2016) – Formetco’s LED digital screens outshine the best LEDs available. The largest full-service supplier in outdoor advertising, Formetco features an exclusively designed and manufactured light-emitting diode (LED) in all of their digital billboards, video screens and sports scoreboards. This LED is created by using the […]
The Buzz on Undisclosed Ad Agency Rebates
Insider wrote Saturday about an Association of National Advertisers study which found that ad agencies are getting undisclosed rebates from radio, TV and outdoor clients. The study will be released this week. Insider asked three industry executives whether undisclosed rebates are are a problem in the outdoor industry. One source […]
