Baton Rouge, LA – January 10, 2017 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home advertising companies in North America, today announced its new transit advertising contract with the Greater Cleveland Regional Transit Authority (RTA) for a five-year term. The agreement commenced January 1, 2017, […]
Insider thanks Kevin Bartanian EVP, Sales & Business Development at StandardVision for allowing us to reprint his article. There are several spurts of development in the Outdoor Advertising (OOH) space causing much buzz and excitement. Better metrics, more VC money for tech startups in the sector, quality inventory, and automated buying platforms […]
Company: Adams Outdoor Advertising Markets: Illinois, Michigan, North Carolina, Pennsylvania, South Carolina, Virginia, Wisconsin. Headquarters: 500 Colonial Center Parkway, Suite 120, Roswell, GA 30076 Phone: 770-333-0399 Adams Outdoor Advertising operates an out of home plant in 7 eastern and midwest states. Adams was founded by Steve Adams in 1983 […]
In a Colorado Sign Association interview last Saturday Insider told the Colorado on premise sign people: “In general billboard advertising costs $1,000-5,000/month for a 14 by 48 billboard. A billboard in a terrific freeway location without many boards near may be $5,000. The average is probably $1,500.” Brett Kelley is […]
IndaStra ran an article very positive on the prospects for Outdoor. You can read more of the detail on their site, but here’s why IndaStra thinks OOH is more relevant than ever. Until teleportation is an option, consumers will go outside. Consumers can try to ignore billboards, but they’re always […]
Company: Ad Trend, Inc. Markets: Kansas City Headquarters: 14450 S US 71 Hwy, Kansas City, MO 64147 Phone: 816-283-0600 Founded in 1983 Ad Trend owns a static billboard plant with 100 faces in Kansas City. David English is the company’s Sales and Operations manager. It is also a vinyl printer […]
The design chief at Mercedes-Benz says autonomous cars are overhyped: “It’s a bit hyped. It’s like with electric cars. Everybody had electric cars and it looked like everyone would drive electric cars tomorrow and I think autonomy is like that.” The San Francisco Chronicle says city leaders are rethinking the […]
This week Insider did an interview with the Colorado Sign Association. Thanks to Keith Dobie of the Colorado Sign Association for permission to reprint. CSA: What is Billboard Insider? Billboard Insider provides news and analysis for the out of home advertising business. We write about topics we think will interest […]
By Dave Daucanski Great out of home sales people want to be held accountable. This column talks about how to lead and coach your out of home sales team. Shout outs to Greg Dodson in St Louis, Pamela Gentry and Ashley Jay in Dallas and Pamela Collis in Ocala for […]
Company: Ace Outdoor Advertising Market: California Headquarters: 89801 Sunset Blvd., West Hollywood, CA 90069 Phone: 310-467-8072 Email: andrew@ace-outdoor.com Ace Outdoor operates four high profile billboard structures with 7 faces on Sunset Strip in West Hollywood. Ace is managed by Andrew Bilanzich who was a punter for the 1995 Nebraska cornhuskers […]
