Business

Why You Need Billboard Insurance

Sign insurance is important.  Static billboards can be destroyed by tornados.   The digital billboard on the right was destroyed by an electrical short. One of Insider’s lending clients had a digital board destroyed by a fire on an adjacent property. A billboard company should carry three kinds of insurance. […]

World’s Greatest

The TV show “World’s Greatest” recently featured Formetco in one of their segments. Here is the clip and congrats to Formetco.                

Company of the Day: Oasis Sign Company

Company: Oasis Sign Company Markets: Oklahoma Headquarters: 1511 W. Gore Boulevard, Suite 8, Lawton, OK  73501 Phone: 580-917-2088 Email: waylon@oasissign.com Oasis Sign company has an 8 face billboard plant in Elgin, Oklahoma.  The company is owned by Waylon Stricklin who also has a sign maintenance business. Paid Ad

OOH Raising Funds for Flood Relief

   $40,000+ Raised to Support OOH Industry Flood Relief Campaign Four days after launching the OOH Advertising for Flood Relief campaign, the industry has already raised more than $40,000. Donations will be provided to the Baton Rouge Area Foundation, which has sent staff members to south Louisiana to determine where […]

Beacons and Outdoor Advertising

Beacon maker Beaconstac has blog post called 7 scenarios where Beacons can Transform OOH Advertising.  Two uses for beacons caught Insider’s eye. Beacons and outdoor advertising can interact with people in areas where they are waiting, e.g. airports, hospitals, bus and subway stops.   JCDecaux did this in the Hong […]

Company of the Day – Murray Outdoor

Company:  Murray Outdoor Communications Headquarters:  418 Boston Turnpike, Shrewsbury, MA 01545 About Murray Outdoor: Murray was founded in 1988 by Robert and Joseph Murray. Since its inception, Murray has built new locations, one by one, to provide coverage on New England’s major highways. The company features bulletins, mostly 14′ by 48′.  All […]

Company of the Day: Michigan Outdoor

Company: Michigan Outdoor Advertising Markets: Michigan Headquarters: PO Box 2399, Petoskey, MI  49770 Phone: 231-348-0011 Email: steve@michiganoutdoor.com Michigan Outdoor operates a 23 face billboard plant in northern Michigan and the upper peninsula of Michigan.  Steve and Anne Murray own the business. Paid Ad

Company of the Day – Koala Outdoor

Company:  Koala Outdoor  Headquarters:  P.O. Box 96, Lakeland, FL 33802 Markets: South Central Florida, including Lakeland, Auburndale, Mulberry, Bartow and Lake Wales Phone: 863-224-3503 Email: gotoole.koala@gmail.com Koala Outdoor Advertising operates on a “small business” model providing affordable billboards to clients who desire high visibility advertisements. Their low overheard allows them to provide billboards at a […]

Company of the Day: Gilbreath Outdoor

Company: Gilbreath Outdoor Advertising Markets: Southeast Texas Headquarters: 407 South Friendswood Drive, Friendswood, TX  77546 Phone: 281-992-4555 Brett E. Gilbreath of Gilbreath Outdoor Advertising has been in the outdoor advertising industry literally all of his life. His father founded a small billboard company in 1964 and Brett worked his way […]

US Outdoor Revenues Growing Faster Than US Economy

Yesterday Insider ran OAAA’s announcement that US Out of home revenue grew 4.1% for the second quarter of 2016.   Out of home grew faster than the US economy as you can see from the table below.  The out of home industry grew at 3.5 times faster than the US […]