IBOUSA Spring Conference Scottsdale AZ, May 5th, 2017 – Charlie MacIntyre, President of Bullfrog Outdoor Fort Wayne IN, a founding executive of IBOUSA, announced the formation of IBO FUSION, an industry council of leading technology companies with the express purpose of evaluating emerging technologies, identifying best practices, and encouraging system interoperability to maximize efficiency, effectiveness and profitability of independent billboard companies.

“IBOUSA is a networking group of business owners that have generally operated for many years and our execs have broadened our scope to be an advocate for the entire class of independent billboard operators,” says MacIntyre.  “With all the advances in technology and systems that seem to appear daily, small nimble businesses have tremendous difficulty finding time to dedicate in making wise decisions for their operations.  As a group, we now combine the efforts of industry experts to establish protocols, tools and services that are in the best interest of our associates, as well as the entire class of independent billboard operators.”

Charter IBO FUSION Participants include Acuity Brands, ADmobilize, Apparatix, Daktronics, Formetco, LightKing, Media Resources, OutdoorLink, and Vision Tech.

For more information contact support@IBOUSA.org.

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