Paris, 23 December 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, and Top Media, leader in the outdoor advertising sector in Central America, announce they have signed an agreement to merge their activities. The new venture, JCDecaux-Top Media, of which 71% of the capital […]
Business
Driverless Cars and Out of Home Advertising
On Tuesday Insider wrote about the hype over driverless cars. Insider thinks driverless car adoption will be a slow process which will take 25 years. It will alter but not kill the out of home business. Here’s why. People in driverless cars look out the window. When Insider takes Uber […]
The top 5 out of home stories of 2016
Here are Billboard Insider’s top 5 out of home news stories of 2016. Digital Billboard Hacking. In May 2016 a hacker uploaded faked pornographic images onto some Durden Outdoor digital billboards. Hacking digital billboards was Insider’s most popular post during 2016 as well as the #1 searched term on the Billboard […]
Company of the Day – Ultra Outdoor
Company: Ultra Outdoor Headquarters: 2210 Sampson St, Westlake, LA 70669 Market: Southwest Louisiana Phone: 337-437-6117 Ultra Outdoor operates a plant of digital and static billboards in Southwest Louisiana. The company was previously known as Vision Outdoor, but the name was changed in 2015. Jane Young is the company’s Sales Manager. Michael Kile is […]
Autonomous Cars and the Hype Cycle
Several people tell Insider that autonomous cars pose a huge threat to outdoor advertising companies because people driving autonomous cars will not look out the window at billboards. Will autonomous cars change things? Yes. Is the sky falling? No. Today Insider will discuss some of the challenges autonomous cars […]
Link your out of home website to your social media sites.
Insider will release the 2017 out of home website rankings next week. While computing the rankings he was struck by how few out of home company websites link to social media pages: Only 31% of out of home company websites link to the company’s facebook page. Only 20% of our […]
iHeart and Existential Questions About CDS
An Insider shout out to Gabe Oliverio at Johnsen, Fretty & Company who sent us the following DebtWire Radio podcast on iHeart Media and a discussion of their options as they came upon a mid-December payment deadline on a $250 million debt payment. As you may know iHeart Media, Inc. is the […]
Company of the Day: Supreme Outdoor
Company: Supreme Outdoor Advertising Markets: Minnesota Headquarters: 12271 Nicollet Ave N., Burnsville, MN 55633 Phone: 952-890-6221 Email: davehelder@supremeoutdoor.com Supreme Outdoor is a privately held company which was started in 1990. The company operates a plant of 71 static faces and two digital billboard faces in Minnesota. Dan Eischens is […]
Jason Cotterell on The Effectiveness of Transit Advertising
Insider found this encouraging news on the effectiveness of transit advertising in a Linked In post by Jason Cotterrell, Managing Director of Exterion Media UK. A recent study we conducted with Bournemouth University and Cog Research – The Engagement Zone – using skin conductance response and eye tracking tests on […]
Lamar Billboard Falls in Imperial Beach, CA
A Lamar billboard along Palm Avenue in Imperial Beach, California fell over yesterday morning. The steel I-beam snapped at the base. No one was hurt. Watch this ABC10 news report: Insider’s take: Steel may last for 50 years but still needs periodic inspections. Rust is a steel billboard’s biggest […]
