Kerry Yoakum is VP, Government Affairs for the OAAA. He joined OAAA in 2008 after practicing law as an attorney for the Ohio Department of Transportation. Kerry, how did you get involved in the outdoor advertising industry? Prior to joining the Outdoor Adverting Association of America (OAAA), I practiced as […]
Company: Atlantic Outdoor Advertising Markets: New York Headquarters: 65 Central Park West, Suite 1F, New York, NY 10023 Phone: 212-787-5100 Email: info@atlanticoutdoor.com Atlantic Outdoor was established by industry veteran Jason Perline (Founder and Chairman of Van Wagner Communications). The company specializes in triple A locations in New York City. The […]
Insider visited Georgia and Alabama last week. A billboard road trip isn’t a road trip without breakfast at Cracker Barrel, which is a huge billboard advertiser. Here’s paragraph from Cracker Barrel’s 2015 10-K: Marketing : We employ multiple mediums to reach and engage our guests. Outdoor advertising (i.e., billboards and […]
Some software hackers from Silicon Valley have formed a company which wants to be the Airbnb of outdoor advertising with a cloud-based platform to facilitate the buying and selling of digital and static billboard space. The outdoor industry needs a product which is ubiquitous and as easy to use as […]
Blue Sky Digital Printing, owned by Trent Lindmark, has been on a high growth curve out of their base of operations in Norman, OK. Insider has a chance to talk with Trent about the business. Tell us about Blue Sky’s digital printing capabilities? Blue Sky has the capacity to print […]
Get billboard insurance and make sure your billboards are up to code. In April 2016 a New York Court of Appeals found that a property owner was liable for injuries a worker sustained while adding extensions to a billboard. You can read an analysis of the case in Insurance Journal. […]
Company: American Outdoor Advertising Markets: Georgia Headquarters: PO Box 6183, Athens, GA 30604 Phone: 706-546-5141 American Outdoor Advertising (www.americanoutdoorad.com) was formed in August 2011 by Marty Williamson a 30 year billboard industry veteran. Marty is developing a digital billboard portfolio in Alabama and Georgia. The company should not be confused […]
By Nancy Fletcher, OAAA President and CEO After a pause for Labor Day traditions, get ready for a burst of new deliverables from OAAA: new tools to help sales, new research on the poster panel, an industry-sponsored autonomous car study, new public service, and updated OOH brand positioning. I’m delighted […]
Company: Quality Outdoor Advertising, LLC Headquarters: 225 County Road 1291, Cullman, AL 35058 Markets: Quality Outdoor has over 200 billboard locations throughout the North Alabama area. The locations vary in size from 12′ x 24′ side-by-side to 12′ x 50′ locations on local highways to 14′ x 48′ locations on Interstate 65. Phone: 256.734.9030 […]
New York, Sept. 6, 2016: As election season kicks into high gear, the Outdoor Advertising Association of America (OAAA) and its members today announced the launch of a national out of home (OOH) public service advertising campaign that aims to convert the negative connotation of labels into a higher purpose: […]
