March 21, 2016 – The Outdoor Advertising Association of America (OAAA) today releases a white paper that demonstrates the value of OOH media in a world where digital’s effectiveness and trustworthiness has been thrown into question. “This Is What Reality Looks Like,” written in partnership with agency of record Partners […]
Business
Company Of The Day: George Lay Signs
Company of the Day: George Lay Signs Market: Kansas Headquarters: 1016 N. Waco, Wichita, KS 67203-3999 Phone: 800-888-0433 George Lay Signs is a family-owned Wichita based signs company and billboard business. The company was started in 1955 when George Lay quit his job designing neon signs for Wichita’s leading sign […]
From The Archives: John Siegenthaler on Lindsprings
Insider originally published this post on October 28, 2015. John Siegenthaler of Lind Outdoor has developed the innovative Signsprings system for replacing the billboard vinyl strap system with a set of springs. The system allows for faster vinyl changes though the use of a hooked spring rather than straps. John […]
From The Archives: Interview with Alec Avedissian, Rareform
This post was originally published October 14, 2015. We interviewed Alec Avedissian, founder of Rareform, a California company which recycles billboard vinyl into backpacks, totes, laptop sleeves and and surf bags. 1. Alec, tell Insider a little about yourself. I was born and raised here in Southern California. I attended […]
From The Archives: Matthew Trotter, Trotter Outdoor
This interview was published on September 22, 2015. Insider met Trotter at an IBOUSA meeting. Matthew Trotter of Trotter Outdoor operates a plant of 172 static billboards and 6 digital billboards in 17 communities in South Carolina. The family-owned company is headquartered in Saluda, South Carolina. Trotter had some […]
From The Archives: Chet Atkins, Jersey Premier Outdoor
Chet Atkins has been in the outdoor business for 35 years. After stints at Steen Outdoor and Matthew Outdoor, he formed his own outdoor company in 1997. Jersey Premier Outdoor owns over 70 digital / static billboards with over 100 faces in New Jersey, Pennsylvania, Delaware and Maryland and Florida. […]
From The Archives: Insider Interviews Justin Powell, Huntington Outdoor
Justin Powell is an impressive young man in a hurry. How many 26-year-olds do you know who have founded a billboard company with 150 faces? Justin graduated from Liberty University with a BS in Business Management and started Huntington Outdoor in 2008. Huntington is headquartered in Greenville, Ohio and focuses […]
A Billboard Ad Which Syncs With Music
Medialife has a post about a billboard ad campaign in London which syncs with car music. MediaCom put together a campaign for the new Justin Bieber album. When a Justin Bieber song is played on a Capital FM radio station in London, a Justin Bieber ad will run on digital […]
Wrapify Turns Cars Into Billboards
Wrapify, which has been called “Uber for advertisers,” turns cars into billboards. Drivers let Wrapify wrap their car, then engage the Wrapify app every time they get in the vehicle. The technology tracks where drivers go, and pays them a fee based on how many miles and where they travel. […]
From The Archives: Trent Lindmark on Vinyl Printing
We are repopulating our archives by republishing important posts. This interview was originally published November 16, 2015. Not many vinyl printers know what it’s like on a billboard scaffold. Trent Lindmark is the exception. He entered the outdoor business in 1993 working for his grandfather in Amarillo, Texas. Trent grew […]
