Business

OOH Revenue Growth Cools in last 6 mos

US Out of home revenues grew in line with US nominal GDP during 2016.  A look at the last four quarters, however, shows that US out of home revenues growth lagged GDP during the last 6 months of 2016.  Insider will be watching the next couple quarters to see  if […]

Company of the Day – Busby Companies

Company: Busby Companies Headquarters: 1734 Wansley Road, Laurel, MS  39440 Phone: 601.428.4014 Markets: Mississippi, Louisiana, Northwest Florida and Indiana Busby Companies is a local family owned and operated billboard advertising company in Laurel, Mississippi with over 30 years of experience in the industry. They offer statewide digital, static, and tri-vision […]

Billboards Showcase Environmental Progress

From the OAAA Outlook Newsletter When driving the cross-town freeway (Interstate 105), second-generation billboard owner Chris Zukin spots environmental progress, in lights. Zukin, general manager of Meadow Outdoor Advertising sees new more efficient, longer-lasting LED lights his company is installing on all its lighted billboards in Oregon and six other […]

Dusty’s acquires Woods Outdoor Media

Illinois-headquartered Dusty’s Outdoor Media continues to expand in Tennessee with the purchase of Woods Outdoor Media from David Woods. With the execution of this deal, Dusty’s owns over 410 billboard faces in Illinois, Indiana, Kentucky & Tennessee.   This is the second acquisition this year for Dusty’s in Tennessee.  In […]

Burkhart Outdoor Advertising

Company:  Burkhart Advertising Markets: Indiana, Illinois Headquarters: 1335 Mishawaka Avenue, South Bend, IN  46615 Phone: 574-233-2101 If you’re driving through a small town in Indiana chances are you’ll see a good looking Burkhart steel monopole bracketing each end of town and another Burkhart monopole strategically placed in the middle of […]

OAAA Sales Tip: Consumers Notice OOH Posters More Than Digital Media

By OAAA staff. In the newest Nielsen OOH research study from OAAA, more than half of US adults 18+ report they have noticed a poster billboard in the last month. Given today’s highly competitive and fragmented media environment, another important finding is most respondents agree poster ads stand out more […]

This Week’s Classifieds

Everyone needs sales execs. Becker Boards seeks a sales account executive with agency and client relationships in Lala Land. Key Outdoor seeks a sales account executive in Springfield, IL, the land of Lincoln. Pacific Outdoor seeks an account executive.    Here’s your chance to be a hipster in Portland! Stott Outdoor is […]

Company of the Day: Bullfrog Outdoor

Company:  Bullfrog Outdoor Markets:  Michigan, Indiana Headquarters:  220 Club Course Road, Fort Wayne, Indiana 46814 Phone:  260-625-JUMP Bullfrog Outdoor owns 40 structures in Southern Michigan and Northern Indiana.   The company was founded by Charlie MacIntyre in 1998 after a successful career with 3M in Chicago and Fort Wayne.  Charlie is a Billboard Insider reader […]

Messimer Henley joins Wilkins

Andrea Messimer Henley has been appointed Director, Client Partnerships, for Wilkins Media.  Andrea brings more than 20 years of experience in Out of Home (OOH) advertising sales and will oversee the Tampa-Sarasota market as well as serve the Southeast and Mid-Atlantic areas.  Prior to coming to Wilkins Media, Andrea ran […]