Insider’s take: Clear Channel Outdoor has hired Wade Rifkin to develop partnerships with data providers and to develop the company’s automated media buying. You can see the importance of the job by the fact that Rifkin will report directly to Clear Channel Outdoor CEO Scott Wells. Here’s the press release. […]
Business
Look Outdoor Advertising
Company: Look Outdoor Markets: Texas, Oklahoma, New Mexico and Kansas. Headquarters: 700 North Florida, Borger, TX 79007. Phone: 806-274-4357. Email: jrusten@lookoutdoor.biz, tgassaway@lookoutdoor.biz Look Outdoor advertising is a family run business that began operating in 1994 with the purchase of four neglected billboard structures near Amarillo, Texas. The company now operates […]
Company Of The Day: Metro Outdoor
Company: Metro Outdoor Market: Yakima, Toppenish, Sunnyside and Granger, Washington. Headquarters: 14362 N Frank Lloyd Wright Blvd, Suite 1000, Scottsdale, AZ 85260. Phone: 866-860-6952 Email: pgrover@metrooutdoorllc.com Metro Outdoor was formed in 2005 by Peter Grover to operate a billboard plant in Yakima, Washington. Metro’s CEO Peter Grover grew up in […]
Marijuna Retailers Want Billboards
Alaska, Colorado, Oregon and Washington permit medical and recreational use of marijuana. Another 19 states permit the medical use of marijuana. KOIN and News 10 have run an articles on the purchase of marijuana billboards by Oregon advertisers and KPLU has written about Washington’s first marijuana billboard advertiser. Insider has […]
Company Of The Day: Pioneer Outdoor
Company: Pioneer Outdoor Market: Springfield Missouri. Address: 1936 E Sunshine, Suite B, Springfield, MO Phone: 417-315-8719. Email:contact@pioneeroutdoor.com Pioneer Outdoor is a family owned company which operates a plant of 30 static faces and 13 digital faces around Springfield Missouri. The company was formed in 2011 by Larry Lipscomb who has […]
Fortune Defends Clear Channel Outdoor.
Fortune’s Jennifer Chiang has written an article titled “Why Clear Channel’s Billboard Campaign is Not That Creepy” in response to several recent articles critical the anti-privacy possibilities of Clear Channel Outdoor’s Radar project. The Radar project overlays mobile and location data from ATT, SM, Placed and PlaceIQ against Clear Channel […]
Billboard Insider Got Hacked.
Billboard Insider got hacked late last week. We had to move our sites to a new godaddy account and lost some data in the process. That’s why the site is lacking past articles. We’ve resumed writing articles and are working on restoring the old data. You’ve heard it before but […]
Company Of The Day: Mile Hi Outdoor
Company: Mile Hi Outdoor Market: Colorado. Headquarters: 9250 E Costilla Ave, Suite 500, Greenwood Village, CO 80112. 303-783-4000. sales@milehighoutdoor. Mile Hi Outdoor was founded in 1996 and owns 400 billboard faces in the Denver Metro area and the state of Colorado. The company also has 9 digital signs. In addition […]
Outfront Wants Its Own Radar
Location based marketing is all the rage. Outfront has announced a partnership with xAd, a company which enables real-time, location-based marketing, for the development of xAd Marketplace a self service platform for buying and selling locations. You can watch a Vimeo video on the new product here. Here’s the press release: […]
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