• Vendor Profile: Soft Signs

    The Finished Product: Inflatable Shark Billboard for Florida Aquarium

    Company: Soft Signs

    Address: 207353 Highway, Mono, Ontario, L9W 6J2, Canada

    Phone: 519-938-9986

    Email: eddy@softsigns.com

    Soft Signs 3D manufactures a Patented “all in one” 3Dimensional billboard vinyl.  The 3D props are constructed from a vinyl substrate. Examples of the company’s work can be found at softsigns3d.com.  Insider talked with the company’s owner Eddy Carolan.

    Step One: Creative Process

    Eddy, how did Soft Signs get involved with the out of home business?

    I personally love the OOH space, so when around 8 yrs. ago Clear Channel approached us to build a 45ft high Donkey Kong replica, we jumped at the opportunity.

    What products do you offer the out of home industry?

    We offer patented 3Dimensional “all in one” vinyl’s, 3Dimensional air inflated props. We are currently expanding the line to produce a 2Dimensional vinyl line. We are expecting the patents to be completed by Q4 2017 and launching in 2018.

    Step Two: Sculpture

    What are the benefits of using 3D inflatable vinyl versus foam or fiberglass?

    The main benefits are cost savings

    Production costs are typically 80% less than traditional foam and fiberglass

    Transportation costs are typically 80% less than traditional foam and fiberglass

    Installation costs are typically 80% less than traditional foam and fiberglass

    Removal and disposal costs are typically 80% less than traditional foam and fiberglass

    Step Three: Air Sculpture

    Can the material puncture?

    Absolutely, but because of the continuous inflation system this will not effect the performance of the prop.

    Who prints the vinyl?

    Circle Graphics is our exclusive provider of vinyl.

    What’s your favorite install?

    Step Four: Installation

    Honestly we are self professed OOH geeks, we love them all. Some notables are the 35ft long shark, the 30ft octopus, the sea lion, the Kiss Cow, Cocoa Beach surf board and the recent royal rack of ribs, which BTW received around 8 million page views in just over 48 hrs of the posting. The team at Walz Tetrick Advertising and the Outfront KC office put on a clinic on how to gain earned media from your OOH campaign. Please visit our web site for some examples of our work… softsigns3d.com

     

     

     


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