Insider hears rumors that executives are leaving Clear Channel Outdoor and also that more Clear Channel Outdoor markets will be put up for sale soon. Clear Channel Outdoor General Counsel Craig Gangi left in March to join Omnicom. Insider heard rumors that Clear Channel Outdoor EVP of Human Resources Julio […]
Business
Baltimore’s Spectacular LED Art Board
Insider has written before about how digital signs can be used to create buzz in urban environments. Baltimore has a spectacular 52′ by 42’ Formetco digital sign which runs ads and also provides free space for artists to showcase their work. The digital sign was constructed in July 2014 and […]
Company of The Day: SignAd Outdoor
Company: SignAd Outdoor Markets: Texas, Western Louisiana Headquarters: 1010 North Loop, Houston, TX 77009 Phone: 713-861-6013 Email: info@signad.com SignAd Outdoor Advertising is a family-owned and operated private company which was started in 1964 with 2,000 static and digital billboards in Texas and Southwest Louisiana. The company has digital billboards in […]
Company of The Day: Premium Outdoor
Company: Premium Outdoor Markets: Florida Panhandle Headquarters: 3001 S. Highway 77, Lynn Haven, FL 32444 Phone: 850-819-5381 Premium Outdoor is an independently owned company with over 100 faces located in Panama City and Bay County, Gulf Co., Jackson Co., and Washington Co., Florida. The company operates 12 digital billboards and […]
Rick Robinson on Technology and Outdoor Buying
Rick Robinson has 30 years of experience selling OOH Media, including stints with Ackerley Airport Advertising, Gannett Outdoor, CBS and McDonald Media. Rick is the Chief Operating Officer at Billups, a full service OOH media specialist agency based in Portland, Oregon. Rick has created an outstanding 42 second video titled […]
Company of The Day: Penneco Outdoor
Company: Penneco Outdoor Market: Pennsylvania Headquarters: 6608 Route 22 Delmont, PA 15626 Phone: 724-382-6828 Penneco Outdoor is the largest locally owned billboard company in Southwest Pennsylvania. The company owns 31 structures with 100 faces in Westmoreland, Indiana, Fayette, Bedford and Allegheny counties. The company is affiliated with the Delmont headquartered […]
Digital Marketers Are Refunding Fraudulent Click Charges.
“This is an operational burden. But it is the right thing to do. We want to remove fraud as a concern for everyone who uses our platform.” Keith Eadie, chief marketing officer, TubeMogul, on the company’s decision to refund money to customers based on fraudulent ad clicks. Ad Age has […]
Apparatix – Providing Billboard Solutions
Insider caught up with a very busy John James of Apparatix for an interview. John, tell us a little about Apparatix? Apparatix provides comprehensive solutions for out of home billboard operators. Our modules for proposals, offers, contracts, posting instructions, proof of performance, work orders, billing, lease management, accounting and management […]
Company of the Day: Ozark Poster Advertising
Company: Ozark Poster Advertising Markets: Northern Arkansas and Southern Missouri. Headquarters: 114 N. Sycamore St, Harrison, Arkansas 72601 Phone: 870-741-5567 Ozark Poster Advertising is a 3rd generation family owned and operated business located in Harrison, AR. Mosco F. Cash Jr. bought the company in 1964, when it consisted of just […]
Company of the Day: Keystone Outdoor Advertising
Company: Keystone Outdoor Advertising Markets: Philadelphia Metro Market: Tri-State area targeting Philadelphia suburbs, Trenton and Southern New Jersey, as well as Delaware. Includes all bridges, major expressways and key arterials Headquarters: 536 Ryers Ave. Cheltenham, PA 19012 Phone: (856) 767-5028 Paid Advertisement
