Several people tell Insider that autonomous cars pose a huge threat to outdoor advertising companies because people driving autonomous cars will not look out the window at billboards. Will autonomous cars change things? Yes. Is the sky falling? No. Today Insider will discuss some of the challenges autonomous cars […]
Business
Link your out of home website to your social media sites.
Insider will release the 2017 out of home website rankings next week. While computing the rankings he was struck by how few out of home company websites link to social media pages: Only 31% of out of home company websites link to the company’s facebook page. Only 20% of our […]
iHeart and Existential Questions About CDS
An Insider shout out to Gabe Oliverio at Johnsen, Fretty & Company who sent us the following DebtWire Radio podcast on iHeart Media and a discussion of their options as they came upon a mid-December payment deadline on a $250 million debt payment. As you may know iHeart Media, Inc. is the […]
Company of the Day: Supreme Outdoor
Company: Supreme Outdoor Advertising Markets: Minnesota Headquarters: 12271 Nicollet Ave N., Burnsville, MN 55633 Phone: 952-890-6221 Email: davehelder@supremeoutdoor.com Supreme Outdoor is a privately held company which was started in 1990. The company operates a plant of 71 static faces and two digital billboard faces in Minnesota. Dan Eischens is […]
Jason Cotterell on The Effectiveness of Transit Advertising
Insider found this encouraging news on the effectiveness of transit advertising in a Linked In post by Jason Cotterrell, Managing Director of Exterion Media UK. A recent study we conducted with Bournemouth University and Cog Research – The Engagement Zone – using skin conductance response and eye tracking tests on […]
Lamar Billboard Falls in Imperial Beach, CA
A Lamar billboard along Palm Avenue in Imperial Beach, California fell over yesterday morning. The steel I-beam snapped at the base. No one was hurt. Watch this ABC10 news report: Insider’s take: Steel may last for 50 years but still needs periodic inspections. Rust is a steel billboard’s biggest […]
Outdoor Legal: Obey Your Non-Compete
It’s common for a buyer of outdoor advertising assets to ask a seller not to compete in the outdoor advertising business within a geographic area related to those assets. Usually a portion of the purchase price is allocated to the non-compete. Corey v Clear Channel Outdoor shows how expensive if is […]
Company of the Day – Roc Outdoor Advertising
Company: Roc Outdoor Advertising Headquarters: 3200 Abigail Ct, Jonesboro, Arkansas 72404 Markets: Arkansas Phone: 870.336.2117 About: ROC Outdoor Advertising operates 64 static billboard structures and a mobile billboard division serving the following Arkansas communities: Jonesboro Brookland Paragould Bono Blytheville The company is locally-owned and an operator associate in the IBOUSA. Zach Beliew is the company’s […]
Hiring great out of home sales people
Dave Daucanski has 15 years experience in out of home advertising sales and sales management most recently with Clear Channel Outdoor in Dallas and Florida. In this post Daucanski gives 8 tips for recruiting and hiring great out of home sales people. You can reach Dave at davewpb@bellsouth.net. Your day […]
Outfront Expands Boston and Wash DC Transit Digital Properties
Dec. 19, 2016 – OUTFRONT Media Inc. (NYSE: OUT), announced today that it will begin work with its newest partner, the Massachusetts Bay Transportation Authority (“MBTA“), on December 21, 2016. OUTFRONT’s ON Smart Media Liveboards will start to roll out in Boston in January 2017 as part of a significant deployment […]