Business

Billboard Insider turns two

  July is the two year anniversary of Billboard Insider.  We’ve come a long way in the past 24 months.  You can see it in Billboardinsider.com views: July 2015 – 188 views. July 2016 – 18,843 views. July 2017 estd: 38,000 views Thanks you to Shelli Bergren of Outfront and […]

Howard Grenier on Transparency in Today’s Media Landscape

By Howard Greiner, President, Buntin Out of Home I read, with interest, a recent article regarding various pricing strategies taken in the OOH industry – past and present. It sparked for me an opportunity to weigh in on the service: value quotient at all ends of the compensation spectrum – […]

Company of the Day: Island Displays

Company: Island Displays Markets: Turks and Caicos Headquarters: Turtle Cove, Providenciales, Turks and Caicos Islands, BWI Phone: 770-313-9691 Email: patti@islanddisplays.tc Island Displays operates a plant of sixteen two sided 12′ by 6′ billboards structures which are within the right of way of the main highway on Turks and Caicos.  Turks […]

OOH’s Most Engaged Audience is Adults 16-34

Just when Madison Avenue thought it had Millennials (also known as Gen Y) figured out, brands are now concerning themselves with the habits of Gen Z. Comprised of young people between ages 14-23, the next generation of consumers has grown up in a connected world where access to information is […]

Company of the Day – Interstate Outdoor Advertising

Company: Interstate Outdoor Advertising Headquarters:  905 North Kings Highway,Cherry Hill, NJ 08034 Markets: Philadelphia Central / Southern New Jersey / Trenton Atlantic City / Shore New York / Northern New Jersey Chicago San Francisco Los Angeles Miami Washington, D.C. Phone:  856.667.6620 Email:   sales@interstateoutdoor.com Interstate Outdoor began in Cherry Hill, NJ […]

Wright on What Clients Want

Don Wright has nearly 50 years of experience in out of home advertising.  He’s seen the industry as a billboard company sales rep and outdoor media buyer.  Wright currently operates Billboard Consultants, an out of home buying service and space management service for independent small vendors.  Yesterday Wright talked about being out of […]

Company of the Day: Insite Mediacom

Company: Insite MediaCom Markets: Alabama, Georgia, South Carolina, Florida, West Virginia, Maryland, Pennsylvania Headquarters: 150 NW 70th Avenue, Suite 3, Plantation, FL  33317. Phone: 888-867-2194 Insite Mediacom owns 2000 billboard faces in Alabama, Georgia, South Carolina, Florida, West Virginia, Maryland and Pennsylvania  Insite MediaCom has a partnership withDiamond Communications for the […]

Circle Graphic’s CEO – Regional Entrepreneur of the Year Winner

The Mountain Desert Region Entrepreneur Of The Year awards were presented to eight category winners at EY’s event in Denver, Colorado on June 22nd.  Included among the winners was Andrew Cousin, CEO of Circle Graphics who won in the category of Products & Manufacturing. The Mountain Desert Region includes Colorado, […]

Don Wright on 50 years in out of home

Don Wright has nearly 50 years of experience in out of home advertising.  He’s seen the industry as a billboard company sales rep and outdoor media buyer.  Wright currently operates Billboard Consultants, an out of home buying service and space management service for independent small vendors.  Today Don talks about his experiences as […]

Company of the Day – International Outdoor

Company: International Outdoor Headquarters: 28423 Orchard Lake Road, Suite 200, Farmington Hills, MI 48334 Markets: Metropolitan Detroit Phone: 248.489.8989 Email: info@iobillboard.com International Outdoor was founded on November 19, 1997 as an independent operator and owner of outdoor advertising assets. Since that time it has been wholly owned by Hind Oram […]