iheartbillboards has a nice piece titled “Three Ways OOH Amplified Back-to-School Spending.” Outdoor advertising is great for influencing back to school buys because of the proximity of billboards to stores and the ability to tailor digital messages to special sales. Insider’s take: Now’s the time to be talk with electronics, […]
Company: Railroad Outdoor Markets: Georgia Headquarters: 1750 Peachtree Street, NW, Atlanta, GA 30325 Phone: 678-571-8899 Railroad Outdoor was formed by Mike Fitzgerald and Kelly Shaw in 2010 to acquire and develop billboards. The company operates a 120 face billboard plant in North Georgia. Much of the plant is 6′ by […]
Power lines are dangerous. OSHA reports that 74 workers were killed by electrocution during 2014. In June 2000 an installer working on a Carroll Advertising billboard lost his left arm and lower leg when a metal pole he was handling came into contract with a powerline. Cliff Miller of […]
Company: Onsite Insite Markets: Arizona Headquarters: 6200 E. Thomas Rd., Suite 201, Scottsdale, Arizona 85251 Phone: 480-990-0800 Email: info@azbillboard.com Onsite Insite works with the Gila River Indian community to construct 14’ x 48’ static bulletins along the Santan Freeway Loop 202 in the southeast valley of Phoenix between I-10 and […]
Atlantic Magazine has a rambling piece called “The Call of the Billboard”. The article is part of Atlantic’s Object Lesson essay series which discuss “the hidden lives of ordinary things.” The article starts with a description of the Mosquito Killer billboard, drifts through a history of billboards in the US, […]
We have been very thankful of how well received Billboard Insider has been with the outdoor industry. We continue to see steady growth in visitors and page views every month. Did you know that you can sign up to have summaries of all our articles emailed to you each morning? […]
In March 2016 Insider wrote that Clear Channel Outdoor was going to swap its Indianapolis assets to Fairway Outdoor for Fairway’s Atlanta assets and some cash. Insider was surprised to see Clear Channel Outdoor tage all over billboards when he visited Indianapolis this week. Clear Channel Outdoor’s website also shows the […]
A recent post by EMG Marketing CEO, Ron Vines entitled “Outdoor Advertising: Offering Reliability when 54% of Online Display Ads Are Not Viewable“, provides the following points: Marketing professionals are often shocked to learn that over half of online display ads are not viewable by consumers. With bots accounting for over […]
Company: Middleton Outdoor Markets: Texas Headquarters: PO Box 3893, Victoria, TX 77903-3893 Phone: 361-575-1664 Middleton Outdoor operates 10 digital billboards in Victoria, Texas. Paid Ad
Rocky Mountain Sign Law reports that the Seventh Circuit appeals court in Indiana has ruled that the Fort Wayne Transit systems rejection of a healthcare ad was unreasonable in light of the transit agency’s ad policy. The Fort Wayne Transit Agency (“Citilink”) has a policy that prohibits as that “express […]
