Insider hears from the digital billboard manufacturers that digital billboards in Houston held up well during Hurricane Harvey. Clear Channel Outdoor kept all their displays on during the hurricane to provide PSA messaging. Several operators had to deal with power outages but the digital billboards were incredibly resilient. Here’s a […]
Billboard Insider has written before about the benefits of using SmartLink to remotely control the illumination on your boards. One of the benefits of the SmartLink system is that you can remotely set your illumination schedules from anywhere simply on your cell phone. Here’s an actual Lamar board which is […]
Company: Media South Outdoor Advertising Headquarters: Jackson, Tennessee. Markets: Tennessee, Mississippi. Phone: 866.945.0243 Media South was started in 2007 by Norm Isbell. The company has 28 faces placed strategically in Tennessee and Mississippi. Most of the faces are 10.5′ by 36′. Prior to starting Media South, Isbell was a division manager for […]
Brooklyn Outdoor’s Candice Simons takes an optimistic view of autonomous cars and out of home in Autonomous Vehicles and the New Driving Experience. She thinks that bus benches and street furniture will become more important as data points for future commuters. Commuters will also have more time to look out […]
On Wednesday Insider suggested you should include credit card info in your ad contracts. A reader from a large out of home company dissents: “… putting the credit card info into the contract is not advisable. Remember that companies have to be responsible for handling and securing credit information for […]
The August 2017 Peter J Solomon Media Monthly is a good read with articles on how tech is changing out of home sales, wireless leasing of billboard space and Adquick’s $1.1 million raise. The chart below caught Insider’s eye. Bulletins and posters are a great value with a median cpm […]
Mansfield, Ohio: Lind Media Company has announced the purchase of the Ohio billboard assets of US Ads LLC. The acquisition includes billboard displays in the Cincinnati and Columbus, Ohio DMA counties of Brown, Clermont, Highland and Ross. The US Ads acquisition will further enhance Lind billboard coverage in southwest and […]
Company: Metro Outdoor Advertising Headquarters: P.O. Box 160295 Austin, TX 78716 Markets: Austin/Central Texas Phone: 512.633.2086 Email: info@metrooutdooradv.com METRO Outdoor is a full service outdoor advertising company with more than twenty years of experience in the Austin/Central Texas area. They have permanent Bulletin coverage in Travis, Williamson, Hays, Brown and […]
Here are 12 musts for your out of home ad contracts. Location Info. The board number, face number, address, direction, and board size. This avoids misunderstandings. It’s easy for a client to mix up your board with boards nearby while talking on the phone. Contract Term. Be specific about the […]
Did you know… Charlotte is the largest metropolitan area in the United States that doesn’t have a zoo. This week’s Geopath Market Spotlight focuses on the Charlotte DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT Library. For more information on how […]
