MediaPost has an article on Beacons and billboards. Vector Media has installed Gimbal beacons in 500 double decker buses which in New York, Miami, Los Angeles and Chicago. The beacons gather info from beacon-enabled smartphones. When a consumer gets within 50 feet of a bus they get a text message […]
Borrell Associates has issued a report on the Outdoor Advertising industry. The report costs $995 and can be accessed via the Borrell website. The reports says digital signage accounts for 17% of all billboard sales. Here’s a Borrell infographic which shows that outdoor has grown nicely since 2009. […]
Duluth, GA (June 13, 2016). Formetco, Inc., the largest full-service supplier to the outdoor advertising industry, is pleased to announce the appointment of Jim Leisge as Purchasing Manager. Leisge will coordinate and oversee Formetco’s purchasing department with plans to implement a procurement process that helps improve inventory management and reduce […]
Company: Arrington Outdoor Headquarters: 16135 Preston Rd, Dallas, Texas 75248 Phone: 678-624-9275 Email: info@arringtonoutdoor.com Market: Strategic billboard locations along major freeways and rural highways in around the Dallas Fort Worth area, the second fastest growing metro area in the Nation. Includes both traditional and digital faces. Their advertising reach extends to over twenty […]
Company: American Outdoor Advertising Markets: San Diego, Las Vegas, Arizona. Headquarters: 1702 E Highland Ave, Suite 304, Phoeniz AZ 85016 Phone: 602-687-9220 American Outdoor advertising (www.americanoutdoor.net) operates billboards in San Diego, Las Vegas and Arizona. This company should not be confused with American Outdoor Advertising (www.americanoutdooradvertising.net) which operates billboards in […]
As of follow up to our article on Rouge Media’s acquisition of On-Campus Media, Insider had a chance to interview, Martin Poitras, CEO of Rouge Media. Let’s start with some history on Rouge Media Group. When was it founded, what was its original market focus and how has it evolved? […]
Company: Ad-Trend, Inc. Markets: Kansas City Headquarters: 14450 S US 71 Hwy, Kansas City, MO 64147 Phone: 816-283-0600 Ad-Trends owns a static billboard plant with 100 faces in Kansas City. David English is the company’s Sales and Operations manager. It is also a vinyl printer and provides giant inflatables, searchlights […]
Ken Klein is EVP, Government Affairs for OAAA, leading the US out of home industry’s outreach to government with a personal focus on Congress. A regular contributor to Billboard Insider, Ken was trained as a journalist; he worked for The Associated Press and a Gannett paper in Florida. Ken joined […]
Insider wrote last week about the savings which you can achieve by installing energy efficient LED lights. Reliable Electric has launched a new website which contains everything you need to know about light design, coverage patterns and installation. A good resource if you are researching energy efficient lights along with the Irvin […]
The Association of National Advertisers has issued a sobering report on the lack of transparency in media buying. The 58 page report is titled An Independent Study of Media Transparency in the US Advertising Industry. The report is based on 142 interviews with outdoor, digital, TV and print media buyers […]
