Business

Outdoor Legal: Proof of Performance Matters

Do your ad contracts require you to provide proof of performance?  Make sure you you comply with proof of performance terms or you may not be able to collect.  Here’s a fascinating outdoor advertising proof of performance case. Bacci Pizza Group signed an advertising contract in 2009 with the Illinois […]

Company of the Day: Faris Outdoor

Company: Faris Outdoor Advertising Markets: North Texas, Southwest Arkansas Headquarters: 6301 Southwest Blvd, Benbrook, TX  76132 Phone: 1-817-737-4472 Faris Outdoor Advertising, Inc is a Texas based and Texan owned billboard company that was begun in 1984 and has been in continuous operation since then. Faris operates billboards in Texas and Arkansas […]

Company of the Day – Paramount Media

Company:  Paramount Media Group, Inc. Headquarters:  1749 Cornell Ct., Naperville, IL 60565 Markets: Illinois Phone: 630-355-4375 Email: paramountmedia@aol.com Paramount Media operates a 9 billboard plant in Chicago.  The boards vary in size from 14 by 48 to 20 by 60.  David Quas is the company’s President. Paid Ad

Rumor Has It – August 27

Some things Insider heard this week: Clear Channel Outdoor has added management and sales layers.  The usual solution for a company struggling with a low margin and financial difficulties is to get leaner, lose layers and the delegate more authority.  Clear Channel Outdoor seems to be going the other way. […]

Why You Need Billboard Insurance

Sign insurance is important.  Static billboards can be destroyed by tornados.   The digital billboard on the right was destroyed by an electrical short. One of Insider’s lending clients had a digital board destroyed by a fire on an adjacent property. A billboard company should carry three kinds of insurance. […]

World’s Greatest

The TV show “World’s Greatest” recently featured Formetco in one of their segments. Here is the clip and congrats to Formetco.                

Company of the Day: Oasis Sign Company

Company: Oasis Sign Company Markets: Oklahoma Headquarters: 1511 W. Gore Boulevard, Suite 8, Lawton, OK  73501 Phone: 580-917-2088 Email: waylon@oasissign.com Oasis Sign company has an 8 face billboard plant in Elgin, Oklahoma.  The company is owned by Waylon Stricklin who also has a sign maintenance business. Paid Ad

OOH Raising Funds for Flood Relief

   $40,000+ Raised to Support OOH Industry Flood Relief Campaign Four days after launching the OOH Advertising for Flood Relief campaign, the industry has already raised more than $40,000. Donations will be provided to the Baton Rouge Area Foundation, which has sent staff members to south Louisiana to determine where […]

Beacons and Outdoor Advertising

Beacon maker Beaconstac has blog post called 7 scenarios where Beacons can Transform OOH Advertising.  Two uses for beacons caught Insider’s eye. Beacons and outdoor advertising can interact with people in areas where they are waiting, e.g. airports, hospitals, bus and subway stops.   JCDecaux did this in the Hong […]

Company of the Day – Murray Outdoor

Company:  Murray Outdoor Communications Headquarters:  418 Boston Turnpike, Shrewsbury, MA 01545 About Murray Outdoor: Murray was founded in 1988 by Robert and Joseph Murray. Since its inception, Murray has built new locations, one by one, to provide coverage on New England’s major highways. The company features bulletins, mostly 14′ by 48′.  All […]