Just when Madison Avenue thought it had Millennials (also known as Gen Y) figured out, brands are now concerning themselves with the habits of Gen Z. Comprised of young people between ages 14-23, the next generation of consumers has grown up in a connected world where access to information is […]
Company: Interstate Outdoor Advertising Headquarters: 905 North Kings Highway,Cherry Hill, NJ 08034 Markets: Philadelphia Central / Southern New Jersey / Trenton Atlantic City / Shore New York / Northern New Jersey Chicago San Francisco Los Angeles Miami Washington, D.C. Phone: 856.667.6620 Email: sales@interstateoutdoor.com Interstate Outdoor began in Cherry Hill, NJ […]
Don Wright has nearly 50 years of experience in out of home advertising. He’s seen the industry as a billboard company sales rep and outdoor media buyer. Wright currently operates Billboard Consultants, an out of home buying service and space management service for independent small vendors. Yesterday Wright talked about being out of […]
Company: Insite MediaCom Markets: Alabama, Georgia, South Carolina, Florida, West Virginia, Maryland, Pennsylvania Headquarters: 150 NW 70th Avenue, Suite 3, Plantation, FL 33317. Phone: 888-867-2194 Insite Mediacom owns 2000 billboard faces in Alabama, Georgia, South Carolina, Florida, West Virginia, Maryland and Pennsylvania Insite MediaCom has a partnership withDiamond Communications for the […]
The Mountain Desert Region Entrepreneur Of The Year awards were presented to eight category winners at EY’s event in Denver, Colorado on June 22nd. Included among the winners was Andrew Cousin, CEO of Circle Graphics who won in the category of Products & Manufacturing. The Mountain Desert Region includes Colorado, […]
Don Wright has nearly 50 years of experience in out of home advertising. He’s seen the industry as a billboard company sales rep and outdoor media buyer. Wright currently operates Billboard Consultants, an out of home buying service and space management service for independent small vendors. Today Don talks about his experiences as […]
Company: International Outdoor Headquarters: 28423 Orchard Lake Road, Suite 200, Farmington Hills, MI 48334 Markets: Metropolitan Detroit Phone: 248.489.8989 Email: info@iobillboard.com International Outdoor was founded on November 19, 1997 as an independent operator and owner of outdoor advertising assets. Since that time it has been wholly owned by Hind Oram […]
In May 2017 Sean Reilly was elected chair of OAAA. Reilly, a Baton Rouge native, joined Lamar Advertising Company in 1989, then a family owned business, founded in 1902 by his great-grandfather Charles Lamar Sr. A Harvard University and Harvard Law School graduate, he worked on acquisitions and real estate […]
An OAAA Sales Tip Great creative is an important and obvious element for achieving results for any advertiser in any medium. However, recent ROI research emphasizes just how important it can be. Sequent Partners found as much as 70 percent of ROI is attributable to creative quality. By using visually […]
Company: Independent Outdoor Network Markets: Connecticut, Illinois, Georgia, Massachusetts, Missouri, South Carolina, Tennessee and Wisconsin Headquarters: Silversmith Prk, 346 Quinnipac Street, Building One, 3rd Floor, Wallingford, CT 06492 Phone: 203-626-9631 Independent Outoor is the fastest growing billboard company in New England. It was founded in 2008 by David Gannon and […]
