In his 2004 essay What Makes An Effective Executive Peter Drucker listed this as practice #6 for effective executives: They focused on opportunities not on problems. Effective managers do not view change as a threat. They ask “how can we exploit change to benefit our enterprise and then they put allocate […]
Company: Atomic Enterprises LLC Headquarters: 216 N Mosley St #130, Wichita, KS 67202 Market: Kansas, Oklahoma Phone: 316.351.8228 Email: sales@atomicbillboards.com Atomic Enterprises was established in 2010. In 2012, Atomic merged the independent billboards to create the largest independent network of digital billboards in the Central Midwest. Atomic is privately and locally owned in […]
Andrea Messimer Henley has worked for 20 years in out of home advertising sales including stints at Clear Channel Outdoor, Outfront and Adams. Earlier this week she talked about 7 tips for selling out of home and memorable out of home sales campaigns. Today she dishes on Clear Channel, Outfront […]
Company: Marquee Media Markets: California Headquarters: 1013 Galleria Blvd, Suite 280, Roseville, CA 95678 Phone: 916-297-7882 Email: info@marqueemediaus.com Marquee Media operates high profile digital billboards in California. The company is co-owned by Jeff Joaquin and Michael Wagener. This month the Sacramento Kings awarded Marquee the right to build 6 digital […]
Insider read Peter F Drucker’s essay What Makes An Effective Executive on the flight home from a recent trip. Drucker says there are 8 practices of effective executives. Practice #2 is: They asked “What is right for the enterprise?” Not what’s right for the owners. Not what’s right for the […]
Today at Billboard Insider we wish to thank: Shelli Bergren of Outfront Media for being our very first email blast subscriber. Our display advertisers: Kalil and Co, Formetco, Blue Sky Digital Printing, Smartlink, Daktronics, Signspring, Selective Structures, Reliable Electric Products and Watchfire. Without you we couldn’t produce the site. Nancy […]
Company: Yesco Outdoor Media Markets: Oregon, Montana, Idaho, Nevada, Utah, Wyoming Headquarters: Salt Lake City, Utah Phone: 1-866-779-8357 Yesco produces custom signs, lightings and display systems for businesses and operates a billboard plant in the Western United States. The company was started in 1920 by Thomas Young. The company remains […]
Yesterday Andrea Messimer-Henley gave 7 rules for selling out of home. Today, Andrea talks about her most memorable out of home advertising campaigns. The All Children’s Hospital (Mall Elevator) This creative originally started out as a Billboard execution. However that changed when the agency shared the layout with me. […]
Company: Astro Sign and Outdoor Advertising Markets: New Jersey Headquarters: 230 East High Street, Glassboro, NJ 08028 Phone: 856-881-4300 Astro Sign Company was established in 1983 by Jerry and Joann Painter family. Chris Painter is the company’s President. The company originally specialized in smaller highway advertising displays. Over the time […]
Andrea Messimer Henley has 20 years experience in out of home advertising sales. Henley is an independent outdoor advertising sales rep in Tampa Florida. Prior to launching her own firm she was a SE Region manager for CBS Malls, an account executive for CBS Outdoor, Clear Channel Outdoor and Adams. […]
