Business

Company of the Day: Blanning Company

Company: Blanning Company Markets: Tennessee, Mississippi Headquarters: 1600 Fair House Road, Spring Hill, TN  37174 Phone: 615-587-5969 The Blanning Company owns 100 billboard structures in Tennessee and Mississippi.  The company’s signs are concentrated in the following communities: Nashville Memphis Henderson Jackson Lexington Selmer Baxter Brownsville Picayune Keith Howell is the […]

Gordon Borrell On Effective Marketing

We’re in the business of meeting customer needs, not just renting vinyl.  A simple lesson but one which needs repeating.  Here’s a great story Gordon Borrell told at last year’s  Geopath/OAAA 2016 Conference.  The out of home advertiser in the story provides an example of what not to do. A […]

Texas Billboard Companies Assist in Finding Missing Persons

Insider’s take: Hurrah to Clear Channel and Lamar for participating in a program to find missing persons in Texas.  Billboards can provide a valuable public service, contrary to what Scenic Texas thinks. HOUSTON–(BUSINESS WIRE)–Texas EquuSearch Mounted Search and Recovery Team, a nonprofit organization that spearheads recovery efforts for lost and […]

Company of the Day – Vector Media

  Company: Vector Media Headquarters: 560 Lexington Avenue, New York NY 10022 Phone: 212.557.9405 U. S. Markets: Atlanta Austin Boston Chicago Dallas Houston Las Vegas Los Angeles Miami New York Philadelphia Phoenix San Antonio San Diego San Francisco Washington DC About Vector Media Vector started as a small billboard company […]

Ad Club of New York Out of Home Interviews

The Advertising Club of New York has a terrific 8 minute video in which they ask a who’s who of out of home, agency and ad buying execs to comment on what’s happening in out of home.  In Rick Robinson’s words: “Rock n roll”. Paid Ad    

Messimer-Henley’s 6 Ways To Reach Ad Buying Decision-Makers

Andrea Messimer Henley has 20 years experience in out of home advertising sales.  Today Andrea reviews six ways to approach decision-makers. Start at the top – Go to the corporate website.  Executives are always listed.  Send the CEO a brief email.  Ask them who makes decisions on advertising for your company? […]

Company of the Day: Whiteway Outdoor

Company: Whiteway Outdoor Market: Georgia Headquarters: 6400 Powers Ferry Road, Suite 374, Atlanta, Georgia Phone: 779-226-9605 Email: m.levin@mindspring.com Whiteway Outdoor operates a high profile billboard plant consisting of 13 static billboard structures and 3 digital billboard structures located in Atlanta.  Insider drove past many of the boards yesterday during a […]

Company of the Day: Veale Outdoor

Company: Veale Outdoor Advertising Markets: California Headquarters: 2800 Cleveland Ave #A2, Santa Rosa, CA  95403 Phone: 707-575-3752 Email: info@vealeoutdooradvertising.com Veale Outdoor Advertising business (California Outdoor Advertising License #3) is the only locally owned, licensed, outdoor advertising business in Sonoma County, CA. The company has operated in Sonoma County for thirty […]

In 2017 OOH will do well and do good.

By Nancy Fletcher, OAAA President and CEO. Out of home (OOH) advertising “has the ability to really drive clever copy home that other media can’t always do as well.” This well-spoken premise – offered by the chief marketing officer of Spotify – supports my bullish predictions for the New Year. […]