By Nancy Fletcher, President, Outdoor Advertising Association of America. A new report from Deloitte – saying advertising boosts the economy – includes a powerful “kicker” about the benefits of out of home (OOH) advertising. First, the big picture. Deloitte says every euro spent on advertising generates a seven-fold boost to […]
Company: Arizona Billboard Company Market: Arizona. Headquarters: Tanque Verde Road #103, Tucson, AZ 85749 Phone: 877-882-9250 Arizona Billboard Company operates a plant of bus benches, bus shelters, billboards and mobile billboards in Arizona. The company’s principal markets are: Phoenix Tuscon Nogales Wilcox Green Valley Yuma The company has been in […]
Don’t underestimate the ability of politicians to get it wrong when it comes to driverless cars. There’s a bill in the Massachusetts legislature which would tax driverless cars by the mile, allow municipalities to ban driverless cars and require that all driverless cars be emission free! A bad approach to […]
Conner Poe is stepping down as President of the Outdoor Advertising Association of Georgia to take a position as Vice President of Government Affairs of Norfolk Southern Railroad. We can think of no better way to send him off than with an image generated by Billboardface, a smartphone app which […]
January 19, 2017 Chicago, IL — Clear Channel Outdoor Americas (CCOA), (NYSE: CCO), a subsidiary of iHeartMedia, Inc., today announced that its Chicago Division was awarded the prestigious Torch Award from the Better Business Bureau (BBB). The Torch Award for Marketplace Ethics is the most prominent award the BBB presents to a business. […]
Andrea Messimer Henley has 20 years experience in out of home advertising sales. Today Andrea reviews winning strategies for the three types of out of home sales calls. First appointment. The 1,2,3 strategy. Probe to find two needs and one want. Uncovering multiple client needs will always close the deal. […]
Company: Arena Outdoor Advertising Markets: Nevada. Headquarters: 1380 US Highway 95A N, Suite 2-209, Fernley, NV 89408 Phone: 775-835-4250 Email: rk@arenaoa.com Arena Outdoor operates a billboard plant in Northern Nevada. The company’s founder is Robert Kennerson. The company has been building signs in Nevada along I-80 near the towns of […]
By Matthew Noll, Marketing Communications Manager, EMC Outdoor Byte, KilobyteMegabyte, Gigabyte, Terabyte, Petabyte, Exabyte, Zettabyte, Yottabyte, Brontobyte, Geopbyte. (Yup… Brontobyte…Sounds like something from the Flintstones, but ok, sure…) We’ve all heard about Big Data, it’s everywhere in the news. But what does this all mean for Out of Home? Let’s start with establishing a sense […]
Company: Anderson Outdoor Advertising Headquarters: 9 Azalea Drive, Key West, FL 33040 Markets: The Florida Keys Phone: 305.294.5479 Email: AOAKW@AOL.COM Anderson Outdoor Advertising has been helping brands capitalize for over 22 years in the Florida Keys. They offer solar powered bus shelters, airport LCD monitors and backlit signs at both the airport and ferry […]
Milestone Systems open platform video management software is being used to deploy a unique, video-analytics-based, “smart” digital billboard advertising solution. General Motors (GM) was seeking an innovative way to reach potential buyers and highlight the key features of its new Chevrolet Malibu. Lamar Advertising, one of the largest outdoor advertising […]
