Business

Avoiding Fraud

Clear Channel Outdoor took a $10 million charge during the fourth quarter of 2017 for accounting fraud in the company’s China subsidiary.  Some employees opened fake accounts in the company’s name and deposited advertising funds into those accounts. This game can be played with payables as well.  Insider remembers a […]

Company of the Day – Brogan Outdoor

Company: Brogan Outdoor Markets:  Northern Indiana Headquarters: 106 Depot St, Lawwill, IN  46764 Phone: 260-327-3257 Email:  sales@broganoutdoor.com Brogan Outdoor was formed in 1984 by Don Brogan after 20 years in the outdoor business, primarily with 3M.  In 1988 Dan Brogan joined his father and today Dan runs the company.  The company […]

Billboard Insider tops 50,000 monthly views.

Billboard Insider set new records with 50,011 website views from 15,424 visitors during the month of April.  Our visitors have grown 58% over the past year. Insider will be at the Geopath/OAAA show in Austin next Monday, Tuesday and Wednesday.  Have a story or important news?  Schedule a meeting with […]

Out of Home cost effective versus other forms of media

The Peter J Solomon Media Monthly is always a good read.  The first thing Insider looks for is the major media CPM (cost per thousand views) comparison.  You can see that the median out of home cost per thousand views ($5.21 for bulletins and $3.11 for posters) is a better […]

Geopath Market Spotlight: Hartford

Did you know: The Hartford Courant, founded in 1764, is the country’s oldest continuously published newspaper. Founded in 1842, the Wadsworth Atheneum is America’s oldest public art museum. This week’s Geopath Market Spotlight focuses on the Hartford DMA. Infographics for the top DMAs and much more are available to Geopath […]

Company of the Day: Boardworks

Company: Boardworks Markets: Georgia Headquarters: 2451 Cumberland Parkway SE, Suite 3839, Atlanta, GA  30339 Phone: 404-223-1161 Email: sales@boardworks.com Boardworks operates an outdoor advertising plant in Atlanta.  The company was started in June 1989 by Larry Roberts.    The company has 10 remaining billboards in the Atlanta area after selling a group of premier Atlanta billboards […]

OUTFRONT Awarded SF Bay Area Rapid Transit Contract

NEW YORK, April 26, 2018 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today that the Board of Directors of the San Francisco Bay Area Rapid Transit District (“BART”) has awarded it the advertising franchise for BART’s rapid transit system, subject to the execution of a definitive agreement, for a period […]

Company of the Day – Blue Outdoor

Company: Blue Outdoor Headquarters: 419 Park Ave. So., Suite 605,  New York, NY 10016 Markets: Blue Outdoor has a significant footprint across the U.S. with their Real Estate partners. Phone: 212.759.0200 Email: SALES@BLUEOUTDOOR.COM Blue Outdoor was founded in February 2006 as a fresh and innovative outdoor media company focused on outdoor advertising. Their goal […]

Fletcher to IBOUSA: We’re in this together.

By Nancy Fletcher, President and CEO, OAAA For the first time, the basic billboard regulatory scheme is under attack on constitutional grounds. The lawyers like to make it more complicated, but the question boils down to this: Does the First Amendment trump the regulation of billboards? Or, to put it […]

Strong and NYC deal for digital signs on taxi tops

(New York, NY, April 23, 2018): The Metropolitan Taxicab Board of Trade (“MTBOT”), the largest taxicab trade association in New York City, has announced a digital taxi top advertising deal with Strong Digital Media, LLC (“STRONG”), a wholly-owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN). The deal covers more […]