Did you know Los Angeles sits atop the third largest oil field in the country. Los Angeles is home to the largest boulder ever transported. This week’s Geopath Market Spotlight focuses on the Los Angeles DMA. Infographics for the top DMAs and much more are available to Geopath members in […]
Business
Company of the Day: Anderson Outdoor Advertising
Company: Anderson Outdoor Advertising Headquarters: 9 Azalea Drive, Key West, FL 33040 Markets: The Florida Keys Phone: 305.294.5479 Email: AOAKW@AOL.COM Anderson Outdoor Advertising has been helping brands capitalize for over 22 years in the Florida Keys. They offer solar powered bus shelters, airport LCD monitors and backlit signs at both the airport and ferry terminal. […]
Nancy Fletcher on Reasserting Out of Home as a Core Media Buy
By Nancy Fletcher, OAAA President and CEO Aspirational, yes. The goal, says former OAAA Chairman Kevin Gleason (Adams + Fairway), is to make OOH more powerful than anyone has yet to imagine. OAAA’s five-year strategic plan is designed to help the industry get there by making OOH more of a […]
Sam Rockwell calls out billboards during Oscar speech
During his Oscar acceptance speech Sunday, Three Billboards actor Sam Rockwell thanked “everyone who’s ever looked at a billboard.” See minute 1:30 in the video. https://youtu.be/ipDnxapmtSE?t=86 [wpforms id=”9787″] Paid Advertisement
Company of the Day – American Outdoor Advertising
Company: American Outdoor Advertising Headquarters: 2201 E Camelback Road, Suite 620 Phoenix, AZ 85016 Markets: San Diego CA, Las Vegas NV and Phoenix Phone: 602.687.9220 Email: sales@americanoutdoor.net American Outdoor Advertising is an outdoor advertising company serving the San Diego, Oakland, Las Vegas, and Northern Arizona markets. American offers high profile digitals on high […]
Readers comment on “When is a Contract Not a Contract”
Last Friday Insider explained a decision not to renegotiate a written outdoor advertising contract even though a client threatened to withold future business. Insider touched a nerve and received lots of comments. Here’s a selection: “I would have either done what you did, or negotiated a contract extension/other upsell on their […]
Company of the Day: Albro Advertising
Company: Albro Bench Advertising Markets: New York, Ohio, Pennsylvania Address: 20 W 3rd St, Suite 4, Jamestown, NY 14701 Phone: 716-640-9729 Email: albro2signs@yahoo.com Albro Bench Advertising operates plant of 150 bus benches primarily in Western New York State. The company’s benches are concentrated in the following communities: James Town, New […]
Billboard Insider Classifieds March 3, 2018
Billboards for sale classifieds cost $120 for 12 months, paid in advance by credit card. All other classifieds cost $60 for 60 days or $120 for 12 months paid in advance by credit card. Billboard Insider will write a 200-700 word article publicizing the sale of your billboard plant for an […]
When is a contract not a contract?
One of Insider’s pet peeves is customers who think a contract is not a contract. Insider signed a year out of home advertising contract with a restaurant group. The contract had a sixty day cancellation clause. The restaurant group sent an email last week saying that it was going a […]
Outfront Wins MBTA Billboard Contract
NEW YORK, March 1, 2018 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) (the “Company”), announced today that it has been awarded a new contract with the Massachusetts Bay Transportation Authority (“MBTA”) to manage 125 billboards on MBTA’s owned properties. OUTFRONT is scheduled to begin operations on March 4, 2018. This contract marks an expansion of OUTFRONT’s ongoing partnership with the MBTA. OUTFRONT will […]























