Company: SignAd Outdoor Markets: Texas, Western Louisiana Headquarters: 1010 North Loop, Houston, TX 77009 Phone: 713-861-6013 Email: info@signad.com SignAd Outdoor Advertising is a family-owned and operated private company which was started in 1964. The company operates over 2,200 static and digital billboards in Texas and Southwest Louisiana. The company has […]
Business
The bad, good and best billboard lease renewal clauses
What end of term language do you put in your billboard leases? Insider reviews the bad, the good, and the best options. Bad. A firm stop. “This Lease shall be for a term of 20 years commencing on the date shown below.” Insider doesn’t like firm terminations. They give the […]
Company of the Day – Shipp Outdoor
Company: Shipp Outdoor, LLC Headquarters: 2801 Richmond Road #43 Texarkana, TX 75503 Markets: Louisiana, Texas, Arkansas and Oklahoma Phone: 866-99-SHIPP Shipp Outdoor, LLC acquired assets of Whatley Sign Co. of Texarkana, AR in August of 2012. Chad Shipp, President, has been in marketing and media since he graduated high school in 1993 […]
Media Resources named a Technology Fast 50™ Company and one of the Fastest Growing Companies in North America
Oakville, Ontario. November 13th, 2017 — Media Resources was recognized for rapid revenue growth, bold innovation and its entrepreneurial spirit with a Technology Fast 50 program award. The Fast 50 program honors 50 Canadian technology companies with the highest revenue-growth percentage over the past four years. Media Resources ranked 45th […]
Billboard Insider Classifieds December 2, 2017
Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.” Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost […]
OOH Drives More Online Activity Than Banner Ads
Washington, DC (November 29, 2017) – Out of home (OOH) advertising is more effective in driving online activity when compared to online banner ads, according to a new study released by Nielsen. The study found OOH delivers more online activity per ad dollar spent compared to online banner ads and […]
Laible on Out of Home Scholarships and Research
Myron Laible is a busy guy. In addition to serving as Vice President, State, Local, and Regulatory Affairs for OAAA, Laible is an officer of the Foundation of Outdoor Advertising Research and Education (FOARE). Insider talked with Laible this week to get an update on the foundation’s activities. Myron, when […]
Company of the Day: RSA Media
Company: RSA Media Market: Massachusetts Headquarters: 1 Huntington Avenue, Suite 1104, Boston, Massachusetts 02116 Phone: 617-227-4858 RSA media is a locally owned billboard company with static and digital billboards in the Boston area. The company was founded in 1987 by James Lack. The company’s plant includes billboards near Fenway Park […]
OAAA Nuts and Bolts: Preventing Billboard Vandalism
Billboard Insider is running a new series by OAAA called Nuts and Bolts. The series will discuss daily operating challenges facing out of home advertising companies and review some industry best practices. Insider thanks OAAA for putting the series together. Today’s article contains three tips on preventing billboard vandalism […]
Amazon Web Services Goes Out of Home
One of the top stories of 2017 is the rise of high tech companies as out of home advertisers. The latest example is Amazon. Insider took this picture of an Amazon web services ad on the people mover train in Sea-Tac airport. Wongdoody, Amazon’s agency, is running a Back to […]