Business

JCDecaux Launches New Website

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, is pleased to unveil its new corporate website today. The fully revamped site features a new design and is available in English and French at www.jcdecaux.com. Created as a global communication platform providing access to the world of […]

Company of the Day – BB Outdoor Advertising

Company:  BB Outdoor Advertising Headquarters:   3401 Main Street, Rowlett TX 75088 Markets: Texas Phone: 214.801.5995 Email: Danny@BBOutdoorAdvertising.com BB Outdoor Advertising is a family owned, local billboard company which operates a billboard plant with 26 structures with 52 static faces and 1 digital billboard base on I-30 in Garland, Rockwall, Greenville and Dallas. Paid […]

US out of home an industry of small firms

Out of home is an industry of small firms.  The US Census analyzes industry data every five years.  Here’s a summary of out of home establishments by number of employees based on 2012 data for out of home advertising.  Insider notes two interesting things. The 2012 census records 2,706 out […]

Company of the Day: Barrett Outdoor

Company:  Barrett Outdoor  Headquarters: 381 Highland St., West Haven CT  Markets: Eastern Connecticut  Phone: 203.932.4601 Email: sales@Barrettoutdoor.com Barrett Outdoor operates a billboard plant in Eastern Connecticut along the I-95 corridor including Bridgeport, Stratford, Devon and Milford.  The Company was started in 1962 by Jack Barrett.  John Barret is the company’s President.  Barrett is a member […]

Company of the Day: Barnes Advertising

Company: Barnes Outdoor Advertising Plant:  15 Ohio counties. Address: PO Box 277, 1580 Fairview Road, Zanesville, Ohio, 43701. Phone: 740-453-6386 Email: mj@barnesadv.com Barnes Outdoor Advertising Corporation is a 4th-generation, family-owned business which operates nearly 600 traditional billboards and eight digital billboards throughout 15 counties on Ohio.   The company was started […]

Billboards Are Made for Mobile

  Insider saw this article on the ABA Marketing Site and wanted to pass along to provide some perspective on how the financial industry views OOH.  Thanks to Kevin Tynan for his permission to reprint the article.  Kevin can be reached at ktynan@libertybank.com   By Kevin Tynan, Sr VP Marketing at […]

CA Considers Ban on Weed Billboards

The California legislature is considering legislation to ban marijuana advertising on freeway billboards according to cannabis now and the Sacramento Bee.  Assembly bill 64 would prohibit a company from advertising: on a billboard or similar advertising device located on an interstate highway or state highway on an advertising sign within […]

Company of the Day – Avaira Signs

Company: Avaira Signs Market: Pennsylvania. Headquarters: 174 Shook Road, Hadley, PA  16130 Phone: 724-253-4576 Avaira Signs is a sign fabricator, a Watchfire electronic message center dealer, large format printer and an outdoor advertising company located in Pennsylvania.  The firm has 7 signs in Western Pennsylvania.  The company installs, maintains and […]

Batteries – The Heart of a Solar Powered Billboard

This is the third article in our series on solar powered billboards by Kevin Conlin.  Conlin is President of Autonomous Power Solutions.    You can reach Kevin at kconlin@autonomouspwr.com or 281-202-9629. Batteries are the single most important, and least understood, component of any solar powered billboard. Every watt of energy […]

Eight Out of Home Advertising Articles Worth Reading

  Inspiria Media published a recent blog article noting 8 of their most useful Outdoor Advertising articles as we begin 2017.  They are all great reads and Insider is providing links to the articles below:   1. Outdoor Advertising Trends for 2016    2.  How Smart Billboards Are Revolutionizing Outdoor […]