Business

More Feedback on Eco-Vinyl

Insider received several helpful comments on yesterday’s The Problem With Eco-Vinyl post. We’ve printed the comments below. Christopher Howe, Clear Channel Outdoor:  With over 1,200 posters in the Boston market…we find overall a very small percentage of eco-posters are affected after severe weather. I personally have a few posters on annual contracts […]

The Problem With Eco-Vinyl

Insider recently bought some billboards in Indianapolis.  They used lightweight eco-vinyl.  Yesterday there was a big windstorm and look what happened.  One vinyl ripped and fell off.  The other vinyls are wrinkled. Insider is going to stick with 7 oz regular vinyl in the future.   Insider asked some operators […]

Company of the Day: Boardworks

Company: Boardworks Markets: Georgia Headquarters: 3500 Lenox Road, Suite 500, Atlanta, GA  30326 Phone: 404-223-1161 Email: sales@boardworks.com Boardworks operates an outdoor advertising plant in Atlanta.  The company was started in June 1989 by Larry Roberts.  The company has an outstanding website which placed first in the Billboard Insider 2015 website […]

Lamar Expands Transit Ads in Sacramento

Lamar Advertising Company Expands Transit Advertising Coverage in Sacramento on Regional Transit Light Rail Trains Lamar launches first light rail advertising program in Sacramento since 1997 Sacramento, CA – February 28, 2017 –  Local, regional and national brands will have more transit advertising opportunities to reach consumers in Sacramento this year, thanks to the […]

FOARE Wraps Up Successful Fundraising Campaign

The Foundation for Outdoor Advertising Research & Education (FOARE) has completed a successful fundraising campaign for its Fiscal Year 2016 program with donations totaling $252,150.  Of this total, more than $202,000 is dedicated to the FOARE general fund and $50,000 is a direct contribution by the Ron & Nancy Fletcher […]

Company of the Day – Blue Outdoor

Company: Blue Outdoor Headquarters: 419 Park Ave. So., Suite 605,  New York, NY 10016 Markets: Blue Outdoor has a significant footprint across the U.S. with their partners including Tanger Factory Outlet Centers, Inc: A publicly-traded REIT that operates and owns, or has an ownership interest in, a portfolio of 42 upscale outlet shopping […]

Company of the Day: 5 Star Outdoor

Company: 5 Star Outdoor Markets:  Michigan Headquarters: PO Box 252755, West Bloomfield, MI  48325-2755 Phone: 586-335-1444 Email: info@5staroutdoor.com 5 Star Outdoor is a family run business in West Bloomfield, Michigan.  The company operates a static and digital billboard plant around Detroit Michigan.     Paid Advertisement

Vehicle Analytics: What It Costs and Why You Should Do It.

By Rodolfo Saccoman, CEO, AdMobilize This is the second article by Rodolfo Saccoman the CEO of AdMobilize, on vehicle analytics and out of home advertising.  Yesterday he described what vehicle analytics is and how it works.  Today he talks about what it costs and why you should do it.  You […]

Vehicle Analytics: How It Works

By Rodolfo Saccoman, CEO, AdMobilize Insider is running a two part article by Rodolfo Saccoman the CEO of AdMobilize, on vehicle analytics and out of home advertising.  Today he describes what vehicle analytics is and how it works.  Tomorrow he talks about what it costs and why you should do […]

Road Trip Atlanta

  Insider was in Atlanta last week to meet a billboard client and check in with Streetlytics.  Plenty of traffic and plenty of billboards to reach people stuck in traffic.  Insider stopped for gas and took these pictures of billboards which could be seen from the gas station. And what […]