Courtesy of the OAAA. Media Audience Fragmentation Provides Opportunity For OOH In its 2016 annual Pew Research State of the News Media Report, the Pew Research Center documented that 2015 was another year of alarming declines for newspapers — the worst since the 2008-2009 recession. The other local medium suffering […]
Company: Dangerfield Outdoor Markets: Atlanta, Georgia Headquarters: 245 University Avenue SW, Atlanta, GA 30315 Phone: 404-418-8417 Dangerfield Outdoor operates a billboard plant with 5 static faces and 1 digital face in Atlanta, Georgia. Two of the faces are 20 by 60, 2 of the faces are 19 by 48 and two […]
Marci Werlinich is VP of Membership and Administration at the Outdoor Advertising Association of America (OAAA). She’s spent her entire 31-year professional career serving the OAAA and its members. Marci focuses on membership recruitment, planning logistics, human resources and information technology. Marci was elected into the OAAA Hall of Fame in […]
Tech firms have discovered out of home. See Why Tech Companies are Using OOH, Outdoor Advertising Is the New Black or Why Tech Startups Favor Outdoor Advertising. More evidence about the appeal of outdoor to tech startups comes from the March 27, 2017 Greymatter Podcast. Casey Winters is a growth advisor for […]
Company: Dakota Outdoor Advertising Markets: North Dakota, Montana Headquarters: 418 E. Rosser Av, Suite 101, Bismark, ND 58501 Phone: 701-590-0992 Dakota outdoor advertising operates static and digital billboards in North Dakota and Eastern Montana. The company uses Daktronics digital billboards. The company’s markets include: Alexander, ND Bismark, ND Dickinson, ND […]
Here’s a great 1 minute video put together by Extra Credit Projects and Burkhart on what it’s like changing a vinyl. Made me dizzy. [wpforms id=”9787″] Paid Advertisement
The Advocate reports that ACG Louisiana, a state chapter of the Association for Corporate Growth has named Lamar Advertising a winner of the outstanding corporate growth award. The award winners will be honored at a dinner on Wednesday May 17 at The Roosevelt, New Orleans. Here are the comments which […]
Company: Daily Billboards/B&B Billboards Markets: Florida Headquarters: 215 Osceola St Jacksonville, FL 32204 Phone: 904-281-0000 Daily Billboards owns 16 full size 14 by 48 billboards which can be changed every day in Jacksonville and two mobile billboards. The changeable billboards are not digital but use letters. The Company’s affiliate B&B […]
FEPE International, the global Out of Home advertising association, has elected two new members to its board. Philippe Baudillon will be the Clear Channel representative and Daniel Hofer, who is rejoining the board, is from JCDecaux, in place of Karl Javurek of Gewista in Austria, who is retiring. Baudillon is […]
This is the third in a series of Billboard Insider profiles of the companies who are automating the out of home sales process. We’ve previously written about Adsemble and Adquick. Insider counts 9 US companies that are trying to develop websites to facilitate buying and selling out of home advertising: […]
