Business

OAAA Sales Tip: Consumers Notice OOH Posters More Than Digital Media

By OAAA staff. In the newest Nielsen OOH research study from OAAA, more than half of US adults 18+ report they have noticed a poster billboard in the last month. Given today’s highly competitive and fragmented media environment, another important finding is most respondents agree poster ads stand out more […]

This Week’s Classifieds

Everyone needs sales execs. Becker Boards seeks a sales account executive with agency and client relationships in Lala Land. Key Outdoor seeks a sales account executive in Springfield, IL, the land of Lincoln. Pacific Outdoor seeks an account executive.    Here’s your chance to be a hipster in Portland! Stott Outdoor is […]

Company of the Day: Bullfrog Outdoor

Company:  Bullfrog Outdoor Markets:  Michigan, Indiana Headquarters:  220 Club Course Road, Fort Wayne, Indiana 46814 Phone:  260-625-JUMP Bullfrog Outdoor owns 40 structures in Southern Michigan and Northern Indiana.   The company was founded by Charlie MacIntyre in 1998 after a successful career with 3M in Chicago and Fort Wayne.  Charlie is a Billboard Insider reader […]

Messimer Henley joins Wilkins

Andrea Messimer Henley has been appointed Director, Client Partnerships, for Wilkins Media.  Andrea brings more than 20 years of experience in Out of Home (OOH) advertising sales and will oversee the Tampa-Sarasota market as well as serve the Southeast and Mid-Atlantic areas.  Prior to coming to Wilkins Media, Andrea ran […]

RAREFORM Hits It Big In The Shark Tank

While I have to confess I am not a regular watcher of Shark Tank, Insider did see that our friends at RAREFORM (who we have previously interviewed) had a chance to make their pitch on the show. RAREFORM, who makes products from repurposed billboard vinyl, managed to attract the interest of […]

DO Media Expands Out of Home Platform

COLUMBUS, Ohio, March 7, 2017 — The leading platform for buying and selling out-of-home (OOH) advertising, is launching an expansion of their Supply-Side Platform(SSP).  Starting today, a select group of top media sellers will begin using DOmedia to chart the availability of their inventory. DOmedia launched their SSP, the only […]

Out of Home Revenue 1995-2016

The US out of home business is growing at the rate of the US economy.  Yesterday’s OAAA revenue release showed that US Out of home grew 3.1% during 2016 just a little bit below the 3.5% growth in Nominal GDP.  Insider uses nominal GDP rather than real US GDP because […]

Company of the Day: Ben Buckland Media

Company:  Buckland Media Group Markets: Western Oklahoma Headquarters: Oklahoma City, OK  73112 Phone: 405-219-1800 Email: bucklandmediaok@gmail.com Ben Buckland Media operates 128 faces plus 4 digital billboards in Western Oklahoma.  The company is owned by Ben Buckland.  Buckland has a background in the radio and publishing business and has also served as […]

Out of Home Revenue Up 3.1% in 2016

March 8, 2017 (Washington, DC) – Out of home (OOH) advertising revenue rose 3.1 percent in 2016 compared to the previous year, accounting for $7.6 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). OOH spend was up 2.7 percent in the fourth quarter, compared to […]