Business

3 Tips on Billboard Nameplates

Kenny Robison has a Seeking Alpha post which says Lamar is undervalued by 30%.  We’ll review Robinson’s financial analysis next week.  This sentence in Robinson’s article caught Insider’s eye: “The company (without distracting from the client’s advertisement) strategically places its logo center stage at the base of each and every […]

Clear Channel Outdoor Late Filing Financials

The following is taken from a press release dated April 3rd. April 03, 2018 01:43 PM Pacific Daylight Time SAN ANTONIO–(BUSINESS WIRE)–Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the “Company”) announced today that the Company will be delayed in filing its Annual Report on Form 10-K for the fiscal year […]

Company of the Day – Bass Ltd.

Company: Bass Ltd. Headquarters: 5725 Hwy 90 East, Broussard, LA 70518 Market: South Louisiana Phone: 337.981.1189 BASS, Ltd. is locally owned and currently run by Stephen, David, and Beau Sonnier. Insider caught up with Beau Sonnier for a conversation about the business. Can you share a little about the history of […]

Geopath Market Spotlight: Norfolk

Did you know: Norfolk is home to the world’s largest naval base and the North American Headquarters for NATO. Norfolk has a total of 144 miles of shoreline between the lakes, rivers and the Chesapeake Bay. This week’s Geopath Market Spotlight focuses on the Norfolk DMA. Infographics for the top […]

Political Sales Opportunities for OOH

Courtesy of the OAAA With political ad spend in this year’s midterm elections projected to reach historic highs, there’s more potential for OOH than ever before. Borrell Associates projects political ad spend to reach $8.5 in 2018. This expanded OOH opportunity is driven by these main factors: The vast majority […]

Company of the Day: Barnes Outdoor

Company: Barnes Outdoor Plant:  15 Ohio counties. Address: PO Box 277, 1580 Fairview Road, Zanesville, Ohio, 43701. Phone: 740-453-6386 Email: mj@barnesadv.com President Mary Shakelford Barnes Outdoor Advertising Corporation is the oldest and largest outdoor advertising group in Southeastern Ohio.  The company was started in1916 and is a 4th-generation, family-owned business operates nearly 600 traditional billboards […]

What the OAAA member survey tells us about the future.

By Nancy Fletcher, OAAA President and CEO The top priority for the out of home advertising industry – according to OAAA’s March member survey – is launching and implementing a vision/plan to position OOH for continued growth. OAAA’s member survey (nearly 400 responses) provides a clear, unvarnished picture of what’s […]

Keep The Change!

“Progress is impossible without change, and those who cannot change their minds cannot change anything” – George Bernard Shaw- How committing to a long term evolution strategy makes sense. It’s not a shock to anyone that we are experiencing a major pivot in business, from the way we purchase, market, buy […]

Company of the Day – Avaira Signs

Company: Avaira Signs Market: Pennsylvania. Headquarters: 174 Shook Road, Hadley, PA  16130 Phone: 724-253-4576 Avaira Signs is a sign fabricator, a Watchfire electronic message center dealer, large format printer and an outdoor advertising company located in Pennsylvania.  The firm has 7 signs in Western Pennsylvania.  The company installs, maintains and […]

Tariffs and Out of Home

The Trump Administration has implemented a 25% tariff on imported steel and a 10% tariff on aluminum.  Argentina, Brazil, Canada, the European Union and South Korea are exempt from the tariff.   Insider talked with some sign fabricators and digital billboard makers about the impact of the tariff.   Here’s what he […]