Business

Company of the Day: Effective Outdoor Advertising

Company: Effective Sign Company Markets: Alabama Headquarters: 1978 South College St, Auburn, AL  36832 Phone: 334-749-0001 Effective Sign Company designs, fabricates and installs on and off premise signs and operates  a billboard plant with more than 22 structures in Alabama.  John Persons is the company’s CEO.     [wpforms id=”9787″] […]

Millenniels and out of home

Insider enjoyed reading this post by Haley Altus, a project coordinator at EMC Outdoor on how millennials view out of home.  Thanks to EMC Outdoor for permission to publish.   Millennial Mindset: A Day in the Media Life of a Millennial. By Haley Altus and EMC Outdoor. One year ago, […]

Vector Media Announces Transition of Marc Borzykowski to the Role of CEO

NEW YORK (May 1, 2017) – Vector Media, an innovative Out-of-Home media company specializing in large-format transit advertising, traditional Out-of-Home media and the creation of interactive brand experiences, today announced that Marc Borzykowski has been promoted to the role of Chief Executive Officer, effective May 1. In addition to serving as the company’s COO […]

IBO Fuze Formed to Provide Software Solutions to Independent Billboard Companies.

IBOUSA Spring Conference Scottsdale AZ, May 5th, 2017 – Josh Feferman, President of Primary Media Dallas TX, a founding executive of IBOUSA, announced IBO FUZE, a cloud-based software platform designed specifically for independent billboard operators. IBO Fuze is an outgrowth of the IBO Fusion initiative and provides a comprehensive and […]

IBO Fushion formed to evaluate billboard technologies.

IBOUSA Spring Conference Scottsdale AZ, May 5th, 2017 – Charlie MacIntyre, President of Bullfrog Outdoor Fort Wayne IN, a founding executive of IBOUSA, announced the formation of IBO FUSION, an industry council of leading technology companies with the express purpose of evaluating emerging technologies, identifying best practices, and encouraging system […]

Company of the Day – Eagle Outdoor

Company: Eagle Outdoor Advertising Headquarters: 1447 N 175 E, Warsaw, IN 46582 Market: Northern Indiana Phone: 800-867-4467 Dan Walcott the founder of Eagle Outdoor started painting billboards at the age of fifteen. He literally “learned the ropes” by apprenticing for Lockridge Outdoor who hand painted billboards on site hanging from a swing stage […]

IBO VISION launched.

IBOUSA Spring Conference Scottsdale AZ, May 4th, 2017 – Matthew Mollman of Mollman Media, Chickasha, OK, a founding executive of IBOUSA, announced IBO VISION, an exploratory program to identify emerging data technologies and their applications to enhance sales and profitability of independent billboard operators. IBO Vision is an outgrowth of […]

Company of the Day: Divine Outdoor

Company: Divine Outdoor Advertising Markets: Florida Headquarters: 11415 Harder Rd, Clermont, FL  34711 Phone: 352-394-4850 Email:  ddivine@cfl.rr.com Divine Outdoor Advertising is a privately held billboard company serving South Clermont and the Four Corners area of the Orlando, Florida MSA.  The company was started in 2001. The company’s billboards are located […]

Counsell and Pritchard on images and impressions

David Counsell and David Pritchard spent 10 minutes during Episode 118 of the David vs David Advertising podcast talking about billboards.  They offer some good insights.  Here are some excerpts. On the importance of images in design: “The general rule of thumb is that if you can’t say it on […]

Company of the Day: Dusty’s Outdoor

Company: Dusty’s Outdoor Media Markets: Illinois, Tennessee, Kentucky, Indiana Headquarters: 1207 Network Center Blvd, Suite 3C, Effingham, IL  62401. Phone: 1-866-593-8789 Dusty’s operates a billboard plant with 420 structures in four midwestern states.  The company has an outstanding website which tied for third in Billboard Insider’s 2017 Out of Home […]